A Product Market Fit Show | Startup Podcast for Founders

He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

Bassem took Briq from a failed data idea to a Series B leader in construction financial automation.But the path wasn't linear.  In this episode, Bassem reveals how he pivoted to RPA bots, why he killed a high-growth fintech product to survive the 2023 cash crunch, and how he uses a relentless "Go-to-Market" strategy. He breaks down his exact ABM playbook, why he hates trade shows, and why he believes AI orchestration is a bigger shift than the cloud. Why You Should Listen * How to identify the "Challenger" who will kill your deal. * Why trade shows are a waste of money (and what to do instead). * The "1-Person Webinar" hack to close high-value accounts. * The brutal reality of cutting 50% of staff to survive. * Why selling "risk reduction" beats selling "time saved." Keywords startup podcast, startup podcast for founders, product market fit, account based marketing, construction tech, go to market strategy, enterprise sales, finding pmf, robotic process automation, ai orchestration 00:00:00 Intro 00:06:23 The RPA "Aha" Moment with a Tech Giant 00:11:52 Selling Risk vs. Selling Time Saved 00:13:27 The "New CFO" Signal in Account Based Marketing 00:17:06 Identifying the "Challenger" in Enterprise Sales 00:23:22 The 1-Person Webinar Strategy 00:29:19 Killing the Fintech Product to Survive 2023 00:36:20 Why You Never Truly Have Product Market Fit Send me a message to let me know what you think! [https://www.buzzsprout.com/twilio/text_messages/1889238/open_sms]

He got rejected from YC—then grew to $1.8B in under 2 years. | Max Junestrand, Founder of Legora

Max went from a YC rejection to building a $1.8B company in less than two years. His company, Legora, is the fastest YC-backed company to become a unicorn in history.  His path to insane growth was not standard: after raising a massive Series A, Max told his board he was pausing all new sales for six months to rebuild the product infrastructure. In this episode, Max breaks down the "burn the boats" mentality that drove their growth, the specific demo tactics that convert 55% of prospects, and how to build an engineering culture that ships fast enough to beat incumbents like Thomson Reuters. Why You Should Listen * Why he shut down sales for 6 months immediately after raising $35M. * How a single live demo stunt at a conference generated 150 qualified leads. * The aggressive pitch strategy that turned a YC rejection into an acceptance. * How to close a $10M round with Benchmark after a single meeting. * Why you should encourage your enterprise clients to run bake-offs. Keywords startup podcast, startup podcast for founders, product market fit, AI legal tech, Y Combinator, hypergrowth, enterprise sales, Benchmark Capital, fundraising strategy, rapid scaling 00:00:00 Intro 00:06:51 Getting Rejected by Y Combinator 00:15:37 Living on 50k Euros with Design Partners 00:30:19 The Live Demo That Booked 150 Meetings 00:34:06 Raising $10M from Benchmark in 30 Minutes 00:35:13 Shutting Down Sales After Raising Series A 00:46:36 How to Win 85 Percent of Competitive Deals 00:50:05 The Moment of True Product Market Fit Send me a message to let me know what you think! [https://www.buzzsprout.com/twilio/text_messages/1889238/open_sms]

He sold dog food from his condo. Now he does $100M+ a year. | Russell Breuer, Founder of Spot & Tango

Russell went from working in private equity to hand-delivering dog food on the NYC subway at 5 a.m. He didn't start with a VC check; he started with a studio apartment kitchen and a belief that dog food was broken. In this episode, Russell breaks down how he turned a side hustle into Spot & Tango, a direct-to-consumer giant doing over $100M in revenue.  He reveals the gritty reality of early-stage CPG, why he vertically integrated his own factory when everyone else outsourced, and how a simple "fresh dry" product innovation called UnKibble unlocked massive scale. Why You Should Listen * How to scale from a studio apartment kitchen to $100M+ revenue. * How a simple packaging choice created a premium brand identity. * Why your second product might become your biggest winner. * Why the best performing ad creative is often the cheapest. Keywords startup podcast, startup podcast for founders, product market fit, finding pmf, DTC startup, CPG brand, direct to consumer, scaling a startup, founder stories, Spot and Tango 00:00:00 Intro 00:02:30 From Private Equity to Dog Food 00:07:36 Hand-Delivering to the First Customer 00:11:57 The Dark Ages: Cooking in a Shared Kitchen 00:19:17 Pricing Strategy Without Sales Data 00:22:50 The Pink Butcher Paper Brand Identity 00:26:26 Launching UnKibble: The 9-Figure Product 00:31:52 Why Vertical Integration is a Moat 00:40:54 The Best Ad Creative is a Sticky Note 00:47:09 Selling Out Inventory in 4 Days Send me a message to let me know what you think! [https://www.buzzsprout.com/twilio/text_messages/1889238/open_sms]

He made 100 cold calls a day. Now his startup is worth $600M. | Harman Narula, Founder of Canary Technologies

Harman went from cold-calling hotels 100 times a day to building the category-defining guest management platform for the hospitality industry. Canary built a $600M company by first solving one tiny, annoying problem: paper credit card authorization forms. In this episode, Harman breaks down how a simple digital form became the wedge into thousands of hotels. He reveals why they stuck with outbound sales long after hitting millions in revenue, the terror of collecting physical checks during the first week of COVID, and the exact moment he knew they had hit product-market fit. Why You Should Listen * The "Activated Hair on Fire" framework: How to turn a latent problem into a must-have purchase. * Why outbound sales (and cold calling) is often your top early growth channel. * How to use a simple, "unscalable" wedge to unlock a massive market. * Why you should celebrate the lows: A counterintuitive take on managing founder psychology. * The story of signing 200+ customers in a single day (and finding true PMF). Keywords startup podcast, startup podcast for founders, product market fit, finding pmf, vertical saas, outbound sales, cold calling strategies, early stage growth, b2b sales, hospitality tech 00:00:00 Intro 00:02:13 From Management Consulting to Hotel Tech 00:11:32 The Paper Form that Launched a Company 00:17:35 The Activated Hair on Fire Framework 00:24:26 Landing the First Customer via Cold Call 00:28:21 Applying to YC  00:32:35 Making 100 Cold Calls a Day 00:43:42 The COVID Cash Flow Panic 00:48:27 Signing 200 Customers in One Day Send me a message to let me know what you think! [https://www.buzzsprout.com/twilio/text_messages/1889238/open_sms]

He got 100k signups in 30 days. They all churned. 2 years later, he hit $10M ARR. | Rich White, Founder of Fathom

In this episode, Rich breaks down the wild story of Fathom's launch. He reveals how they secured a prime spot on the Zoom Marketplace and generated 100,000 signups in 30 days—only to realize 99.9% of them were useless.  He discusses the pivot to monetization when the market crashed, how to design a product for viral loops, and why staying in private beta for 10 months was the best decision he ever made. Why You Should Listen * Why getting 100,000 signups in a single month nearly killed the company. * How to use the "Iceberg Strategy" to build a defensible moat. * Why you should attack the "800-pound gorilla" incumbent. * How to hit $100k ARR by selling a roadmap that doesn't exist yet. * The "Visible Feature" mechanic that drives zero-cost viral growth in B2B. Keywords startup podcast, startup podcast for founders, viral growth, product market fit, AI startup, freemium strategy, Zoom marketplace, PLG, B2B sales, Fathom 00:00:00 Intro 00:03:14 Why Sales Reps Hated Gong 00:07:54 Betting on Transcription Costs Going to Zero 00:11:52 The 10 Month Private Beta Strategy 00:17:46 The Zoom Marketplace Launch 00:19:52 100k Signups and Zero Growth 00:26:39 Selling a Roadmap to Hit 100k ARR 00:33:53 The Viral Loop of Visible Bots 00:36:12 Why Enterprise Sales Was a Trap 00:39:51 The Moment of True Product Market Fit Send me a message to let me know what you think! [https://www.buzzsprout.com/twilio/text_messages/1889238/open_sms]