Reader First Philosophy, Working with a Ghost Writer w/ AJ Harper

Reader First Philosophy, Working with a Ghost Writer w/ AJ Harper

Josh and AJ talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.

Thought Leadership Deep Dive w/ Peter Winick

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he’s helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. In this episode, Peter talks about what thought leadership is, how his company helps his clients develop a thought leadership system, and of course, there’s a lot of talk about how authors can achieve their objectives by becoming thought leaders. Peter’s Links: * www.thoughtleadershipleverage.com [https://www.thoughtleadershipleverage.com/] * https://www.linkedin.com/in/peterwinick/ [https://www.linkedin.com/in/peterwinick/]

Marketing Professor Kim Whitler Talks Positioning For Advantage

Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and many academic journals. She’s been interviewed, cited, or quoted over 3,600 times in places like the Wall Street Journal, Bloomberg, New York Times, NBC, ABC, and The Associated Press. In this episode, Kim talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people with her message. She also speaks about what surprised her in the publishing process (like having to wait two years for her book to be published, after she finished it), and Kim and Josh geek out a bit about the CMO role in the middle of the episode. If you’re a marketer or need to know more about marketing, you’ll enjoy this episode. Kim's Links: * https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001 [https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001] * https://www.linkedin.com/in/kimwhitler/ [https://www.linkedin.com/in/kimwhitler/]

The 5 Languages of Appreciation in the Workplace w/ Dr. Paul White

If you’ve read Gary Chapman’s book The 5 Love Languages, then The 5 Languages of Appreciation in the Workplace is the business/workplace version. Co-authored by Chapman and today’s guest Dr. Paul White, The 5 Languages of Appreciation in the Workplace is all about improving workplace relationships by learning your coworkers’ language of appreciation. The book has sold more than 500,000 copies and is currently selling 1,000/week.    In this episode, Dr. White says, “If I had written the book on my own, it probably would have sold 3,000 copies,” and then tells us how he was able to get through Chapman’s gatekeeper and convince him to co-author the book with him. Dr. White also shares how he built a business around the book that now support five other team members in addition to himself through speaking engagements, consulting, and other products and services.   Dr. Paul White's Links: * http://www.drpaulwhite.com/ [http://www.drpaulwhite.com/] * https://twitter.com/drpaulwhite [https://twitter.com/drpaulwhite]

Circle of Impact and Overcoming Adversity in the Process w/ Ed Brenegar

Ed Brenegar is a keynote speaker and leadership consultant focused on teaching people to become people of leadership within their workplace and social circles. He’s worked with senior executives for 30 years and authored ‘Circle of Impact: Taking Personal Initiative To Ignite Change’. Using his proprietary Circle of Impact model, Ed provides the tools for people to innovate and problem solve by addressing and exploring people’s ideas, relationships, and structures. In this episode, Ed talks about how he spent decades developing his Circle of Impact model, five years writing the book, and how he engaged in face-to-face communication to learn how to get people interested in reading it. He also shares how he is now writing much shorter companion books based on his original ideas and how this supplementary material is helping him gain more traction. Ed's Links: * https://www.facebook.com/EdBrenegarSpeaks/ [https://www.facebook.com/EdBrenegarSpeaks/] * https://www.linkedin.com/in/edbrenegar [https://www.linkedin.com/in/edbrenegar] * https://edbrenegar.com/ [https://edbrenegar.com/]