Aligning Your B2B Business Around a North Star

Your CRM is Sabotaging B2B Marketing Efforts

Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Diagnosing What’s Wrong With Your B2B Marketing Strategy

Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic.   Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/   And for more great content like this, check out www.CaliberMind.com

Aligning Your B2B Business Around a North Star

Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.   Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/ [https://www.linkedin.com/in/ryanemilligan/]   For more great content like this, check out https://calibermind.com/ [http://calibermind.com]

Efficient B2B Brand Building: Communities, Ads & Influencers

Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen. Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/ Check out Cacheflow at getcacheflow.com For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Reporting to Execs: The Numbers That Count

Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another. Gartner’s findings on B2B marketing’s use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions [https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions] Justin’s podcast, RevOps FM: https://revops.fm/ [https://revops.fm/] Justin’s LinkedIn profile: https://www.linkedin.com/in/justinnorris/ [https://www.linkedin.com/in/justinnorris/] And for more great content like this, check out CaliberMind.com [https://calibermind.com/]