Why B2B Content Isn't Boring with Zoe Ashbridge

The Future Of AI Copywriting with Audrey Chai

Join hosts Jack and Jess as they sit down with Audrey Chai, founder of Closed With Copy, to explore how AI is revolutionizing conversion copywriting. In this episode, you’ll learn: * How to combine human insight and AI to create copy that truly converts.  * The “Big Mac Method” for blending authentic brand voice with AI drafts.  * The key pitfalls to avoid when relying on automation for content creation.  * Tips for crafting better prompts, streamlining team workflows, and personalizing AI output for your brand. Whether you’re brand new to SEO or a seasoned digital marketer, this episode is packed with practical advice and up-to-the-minute strategies for making AI work for your copywriting, not against it.

Why SEO Communities Matter with Areej AbuAli

Join hosts Jack and Jess as they sit down with Areej AbuAli, a leading technical SEO consultant and founder of Women in Tech SEO, to explore why communities are the heartbeat of the marketing world.  In this episode, you’ll learn: * How communities create a sense of belonging for marketers * The challenges (and rewards) of building a global community from scratch * How mentorship programs and events can help people at all career stages * The future of community-led marketing in a changing digital landscape Whether you're brand new to SEO or a seasoned digital marketer, this episode shows how the right community can support your growth, expand your opportunities, and keep you connected.

Why B2B Content Isn't Boring with Zoe Ashbridge

Join hosts Jack and Jess as they sit down with Zoe Ashbridge, an experienced SEO and B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world. In this episode, you’ll learn: * Why B2B content doesn’t have to be boring * How to identify and prioritize high-intent keywords * How to balance technical SEO with creative storytelling * Practical ways to repurpose content across ads, newsletters, and social media Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and actionable content strategies you can start using right away.

The Truth About Local SEO with Kasra Dash

Join hosts Jack and Jess as they sit down with Kasra Dash, a leading voice in local SEO, to explore what it really takes to rank and grow a business. In this episode, you’ll learn: * Why local SEO is crucial for businesses that want to dominate their market * The biggest mistakes most businesses make (and how to avoid them) * Why reviews, NAP details, and Google Business Profiles matter more than you think * How AI and voice search are changing the game for local SEO Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of advice and practical strategies you can actually use to rank your local business.

The Evolution Of SEO with Lukasz Zelezny

Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape. In this episode, you’ll learn: * Why SEO is a long-term game, not a quick fix * How focusing on your whole site beats chasing one keyword * Why removing website sections can seriously hurt your traffic * How you can succeed in global SEO without speaking every language Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.