The Self-Publishing Formula Podcast

Course Objectives * Learn the basics of writing a news release * Understand how to grab the attention of editors and journalists * Learn how to write a compelling headline and structure the release for maximum impact * Craft a news story that editors can run as is, saving them time and effort in the newsroom * Learn how to pitch your books to local media outlets and generate valuable publicity for your work

Welcome back to our 2021 season of "The Cruise News Podcast" featuring your host Steve Johnson with David Bell, publisher of "Cruise The Ozarks Rider's Guide." We're celebrating our 10th-Anniversary edition of our magazine and website, www.CruiseTheOzarks.com - collecting ride stories, ride maps and things to do when you Cruise The Ozarks!