Listen again: Building communities - online and off - with guest Lindsay Pinchuk

Listen again: Building communities - online and off - with guest Lindsay Pinchuk

Summary In this episode of the Social Dialogue Podcast, hosts Shane and Jenna Shaps welcome marketing expert Lindsay Pinchuk. They discuss the evolution of social media marketing, the importance of building community through in-person connections, and the balance between personal and professional life on social media. Lindsay shares valuable insights on networking and career advice for the next generation, emphasizing the importance of authenticity and engagement in both business and personal interactions. Takeaways * College is a time to enjoy and not stress about jobs. * Networking is crucial; talk to everyone you meet. * Authenticity in social media builds trust and community. * Building a business requires showing up consistently. * In-person connections enhance online engagement. * Social media strategies must adapt to changes. * The importance of community in entrepreneurship. * Work-life balance is essential for personal fulfillment. * Mentorship and guidance can shape career paths. * Success is earned through hard work and dedication. Guest Lindsay Pinchuk https://www.lindsaypinchuk.com/contact https://www.instagram.com/dearfoundher https://www.instagram.com/lindsaypinchuk Keywords college life, entrepreneurship, social media, marketing strategies, community building, authenticity, networking, advice for students Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

Listen again: Beyond the Brand: Embracing Authenticity - with guests, Kate & Lindsey Latts

In this episode of The Social Dialogue Podcast, mother-daughter co-hosts Shane (Gen X) and Jenna (Gen Z) sit down with another dynamic mother-daughter duo: Kate and Lindsey Latts. Kate Latts is the Co-president and third-generation owner of Heaven Hill Brands, the nation’s largest family-owned and operated distilled spirits supplier - and Lindsey is her daughter, currently building her own career in New York City. Together, they offer a rare, behind-the-scenes look at what it means to grow up inside a legacy brand while still carving out your own identity. Kate shares what it’s like to lead a multi-generational, family-owned business in a traditionally male-dominated industry - and how authenticity, long-term thinking, and values-based leadership shape both company culture and brand presence.  Lindsey brings a Gen Z perspective to conversations around work, independence, and navigating her post-grad career path.  As always, Shane and Jenna weave in their own mother-daughter banter, exploring how generational perspectives influence friendships, careers, social media, and the way we define success today. The conversation touches on social media strategy, branding with intention, work-life integration (note: NOT work-life balance), and the unique dynamic of being both someone’s daughter and your own person. This episode is a thoughtful, honest look at legacy, leadership, and the evolving relationship between mothers and daughters across generations. Keywords: mother-daughter podcast, Gen X, Gen Z, social media podcast, family business, branding, leadership, authenticity, women in business Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

The Gift of Planning Ahead, with guest Suzanne Scheer

In this installment of Great Big Client Conversations, Shane sits down with Suzanne Scheer, family law attorney turned long-term care insurance specialist whose passion was forged by her own journey caring for her aging parents while raising a toddler. Suzanne pulls back the curtain on one of the most overlooked pieces of financial planning for Gen X: long-term care. She explains why Medicare and health insurance won't cover the everyday "activities of daily living" so many of us will eventually need help with, why your 40s and early 50s are the prime window to plan, and how newer hybrid policies have removed the old "use it or lose it" gamble. Most importantly, she reframes the whole conversation—this isn't a gift you give yourself, it's a gift you give your children. Whether you're caring for aging parents now or thinking ahead to your own future, this episode will change how you think about a topic most people avoid. In this episode: * Suzanne's caregiving journey and why it changed her career * What long-term care actually covers (and why Medicare doesn't) * The real "prime age" to start planning * How hybrid/asset-based policies work differently than old-school plans * Why this is a gift for your family, not just yourself Connect with Suzanne on LinkedIn (Suzanne Scheer, JD CLTC) or at sgsinsurance.net. AND - be sure and join her at her next webinar on Tuesday, June 30th at 12 noon.  Register here: https://www.eventbrite.com/e/help-my-parent-has-an-ltci-policy-and-i-dont-understand-it-tickets-1991602306110?aff=oddtdtcreator [https://www.eventbrite.com/e/help-my-parent-has-an-ltci-policy-and-i-dont-understand-it-tickets-1991602306110?aff=oddtdtcreator] 🎧 Listen now and share it with a fellow Gen Xer who needs to hear this. Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

Ordinary to Extraordinary, with guest Pattie Dale Tye

What does it really take to reach the top? According to Pattie Dale Tye, you do not need an Ivy League degree, an MBA, or a perfect pedigree. You need to know your aptitudes and then have the courage to follow them. In this episode, Shane sits down with Pattie Dale Tye, Chief Operating Officer of Stoll Keenan Ogden, Forbes bestselling author, and national speaker with more than three decades of C-suite leadership at companies like AT&T and Humana. Pattie Dale shares the philosophy behind her book, Ordinary to Extraordinary, and offers honest, practical guidance for anyone starting out, re-entering the workforce, or stepping into the next stage of their career. From the aptitude testing that changed her own path, to why she believes you should treat your career as a 90,000-hour journey rather than a series of nine-to-five days, Pattie Dale makes the case for work-life integration, leading from behind, and finding your personal "glue" that holds relationships together. She also delivers candid, sometimes surprising advice for Gen Z navigating a tough job market, including why she says do not rush back to school. In this episode: * Why pedigree and an MBA are not requirements for success * How aptitude testing can guide smarter decisions at 17 or 18 (and beyond) * The 90,000-hour mindset and why your career is a long game * Work-life integration over work-life balance, and the value of a best friend at work * Helping Gen Z build confidence and connection in a screen-first workplace * Leading from behind: why the best leaders serve the people they lead * "Find your glue": Pattie Dale's secret to authentic, lasting relationships * Using LinkedIn to build your brand and grow your network * Real talk for new grads: experience, nonprofits, trades, and why not to keep going back to school Resources and links: * Pattie Dale's book, Ordinary to Extraordinary, available on Amazon and at Carmichael's Bookstore and Barnes & Noble * Website: PattieDaleTye.com * Connect with Pattie Dale on LinkedIn * Special thanks to Carly Mason Greer for the introduction Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.

The Story Behind the Story, with guest Benji Rosenzweig

Welcome to the very first episode of our new series, Great Big Client Conversations, a new series within The Social Dialogue Podcast where Shane sits down with clients of Big Voice Social to talk business, branding, storytelling, and why outsourcing social media can make all the difference. First up is Benji Rosenzweig, creator of Storied [https://www.storiedshow.com?utm_source=chatgpt.com] — the wildly fascinating live show and recorded podcast uncovering the untold Jewish stories behind your favorite music. Benji shares how his lifelong love of music, storytelling, and Jewish identity collided after October 7th to create Storied. What started as a search for positive Jewish narratives evolved into a powerful platform spotlighting the Jewish contributors behind artists and genres like The Beatles, the grunge movement, reggae, and more. Shane and Benji talk about: * The emotional inspiration behind Storied * How music videos helped Benji’s special needs daughter communicate emotionally * The hidden Jewish connections behind iconic bands and artists * Why nostalgia and storytelling create powerful community * The challenge of building an authentic social media presence in a noisy online world * What  pushed Benji to outsource social media support to Big Voice Social * Why relatable, human content matters more than “viral” * Touring Storied live shows across North America Benji also shares stories about interviewing guests like Jonah Platt, Judy Gold, and John Ondrasik of Five for Fighting, plus how the newest Storied production highlighting Jewish women in music came together. This conversation is part business discussion, part social media strategy talk, and part deep dive into the power of storytelling and identity. If you love music history, behind-the-scenes stories, Jewish culture, entrepreneurship, or authentic conversations about content creation and branding, this episode is for you. Listen to Storied wherever you get your podcasts and follow along on social for upcoming live shows and tour announcements. NOTE: We mention in the episode about live shows happening outside of the Detroit area and that they weren't yet public (we recorded this in late April). Well that's changed! If you're in Windsor, Ontario, the Storied live show is coming to you Thursday, June 4th. Details are here:  https://jewishwindsor.org/event/storied-concert/ Follow Storied Show and connect with us:  https://www.instagram.com/storiedshow/ https://www.facebook.com/profile.php?id=61578011007290 https://www.youtube.com/channel/UCocGagsPJFjlC8Uvic02aig https://podcasts.apple.com/us/podcast/storied-the-untold-jewish-stories-behind-your/id1837473877 Keywords: Jewish stories, music history podcast, Storied podcast, Benji Rosenzweig, Beatles history, Jewish contributions to music, social media marketing, Big Voice Social, storytelling podcast, Jewish culture, music documentaries, grunge history, reggae history, podcast marketing, entrepreneurship Looking to up your social media marketing efforts? Reach out to Big Voice Social at bigvoicesocial.com  Need help with your company's social media? Reach out at bigvoicesocial.com.