The Think Small Podcast
In this episode of the Think Small Podcast, Dena Strehlow, Senior Director of Threotech, shares the science and commercial story behind one of the most clinically distinctive magnesium ingredients on the market today. With a PhD in food science and more than 30 years of experience spanning General Mills, ADM, and Tate & Lyle, Dena brings a rare combination of deep scientific credibility and commercial savvy to a product that is genuinely differentiated: Magtein is a patented, proprietary form of magnesium shown in clinical studies to cross the blood-brain barrier, delivering cognitive, memory, focus, and mood benefits that most magnesium supplements simply cannot achieve. Originally discovered by researchers at MIT in the context of Alzheimer's research, Magtein has spent over a decade earning its place in the supplement aisle and is now rapidly expanding into functional food and beverages, a category that Dina believes is just beginning to reach its potential. The conversation explores where the functional ingredient market is heading, from better-for-you sodas and social tonics to functional coffees, stick packs, and low-caffeine energy drinks, and why brands like Recess Mood are proving that you do not always have to lead with the science to win with consumers. Dena also reflects on the lessons she has carried through periods of both revenue contraction and rapid demand surges, including the discipline to simplify a product line under pressure, the importance of radical transparency with customers when supply cannot keep up with demand, and a guiding philosophy she keeps coming back to: you are either winning or learning. With Magtein growing at double digits and a pipeline of emerging brands looking for clinically substantiated functional ingredients, the next three to five years look very bright. Connect: Website: https://threotech.com/ [https://threotech.com/] LinkedIn: https://www.linkedin.com/in/denastrehlow/ [https://www.linkedin.com/in/denastrehlow/]
119 afleveringen
Reacties
0Wees de eerste die een reactie plaatst
Meld je nu aan en word lid van de The Think Small Podcast community!