Barney O'Kelly on the human side of professional services digital marketing

John Meixner on the Neuroscience in the Criminal Justice System

Summary In this episode, David Koehne interviews John Meixner, an Assistant Professor of Law at the University of Georgia, who specialises in the intersection of law and neuroscience, particularly in the context of criminal law. John shares his journey from psychology to law, discussing his research on judicial decision-making, the importance of mitigating factors in sentencing, and the implications of emerging neurotechnologies in the legal field. He emphasizes the need for a deeper understanding of mental health considerations in sentencing and the potential impact of neuroscience on legal practices. Takeaways * John Meixner's background in psychology led him to law. * Judicial discretion plays a significant role in sentencing. * Mitigating factors can greatly influence sentencing outcomes. * Neuroscience can provide insights into mental health in legal contexts. * Emerging neurotechnologies may change how evidence is evaluated. * The concealed information test could be a valuable tool in investigations. * Polygraphs are often unreliable but still used in practice. * Mental health considerations are crucial in understanding criminal behavior. * Research on sentencing can reveal biases in the justice system. * John's work aims to bridge the gap between law and neuroscience.

Kelli Raker on Justice Tech

David is joined by Kelly Raker, Associate Program Director for Law, Technology and Entrepreneurship Programs at Duke University School of Law. Kelli discusses her background and involvement in legal tech. She explains the focus of the Duke Center on Law and Tech, including programs for law students and initiatives to positively impact the legal system. She also highlights the importance of access to justice and shares examples of tech solutions that are making a difference. She emphasizes the need for partnerships and the growth of consumer-facing products in the justice tech market.

Roshni Thakrar on DEI in the legal sector

Roshni Thakrar, former legal counsel at M&G and host of the Prim Rose Light podcast, shares her journey into law and her experiences as a neurodiverse woman in the legal sector. She emphasizes the importance of creating an inclusive and supportive environment for neurodiverse individuals and discusses the challenges faced by women in the profession. Roshni also highlights the role of technology and AI in the future of the legal sector and the need for organizations to prioritize diversity, equity, and inclusion.

Simon Marshall on the LinkedInfluencers report and how lawyers can get the best from LinkedIn

Simon Marshall, legal marketing expert and founder of TBD Marketing, discusses the importance of LinkedIn for lawyers and law firms. He highlights the benefits of being active on the platform, such as networking, establishing credibility, and staying top of mind with clients. Marshall also introduces the LinkedInfluencers report, which identifies the top voices on LinkedIn in the legal sector. He shares key findings from the report, including the success of women and the need for more leadership engagement. He emphasises the importance of authenticity, generosity, and a mix of content in engaging with social media.

Barney O'Kelly on the human side of professional services digital marketing

Barney O'Kelly, Head of Digital Marketing at AlixPartners, discusses his career journey and the role of digital marketing in professional services firms. He emphasizes the importance of building relationships and understanding the business in order to create effective marketing strategies. Barney shares his perspective on the use of AI in marketing, highlighting the need for a pragmatic approach and focusing on productivity tools rather than content generation. He also discusses the future of professional services marketing, including the strategic application of social media. Chapters (02:47) Digital Marketing in Professional Services (04:10) Principles and Measurement in Marketing (07:55) The Use of AI in Marketing (11:16) Generating Human Interactions Successfully (14:09) Integrating AI as an Addition to Marketing (18:19) Approaches to Digital Marketing in Professional Services (21:30) Steering Change in Professional Services Marketing (23:52) Dealing with Pointless Requests and Providing Expertise 27:32 The Future of Professional Services Marketing