The Veritas Perspective

Stash & Tazo Tea-Tom Mesher

29 min · 16 nov 2020
aflevering Stash & Tazo Tea-Tom Mesher artwork

Beschrijving

Tom pioneered the upscale herbal tea movement in the 1970's. He created the Stash brand in his garage with a business partner, and later Tazo. His real contribution was changing the way tea was marketed and presented across the United States. Hear how his companies won awards for their creative marketing techniques that pushed their mailing list response numbers from 1% to 15%. If you've ever had a cup of tea you're probably aware of Stash & Tazo's innovations, but have simply overlooked them.

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Alle afleveringen

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aflevering Daniel Harmon-Harmon Brothers Ad Agency/Tuttle Twins cartoon artwork

Daniel Harmon-Harmon Brothers Ad Agency/Tuttle Twins cartoon

Daniel Harmon is one of the founders of the Harmon Brothers Ad Agency, a viral and unique marketing firm. He and his brothers' creative and hilarious commercials have garnered over 1.4 billion views. The Harmon Brothers invented the magical prince and special stuffed unicorn that helped propel the Squatty Potty to stratospheric levels of success. They also created the "human egg drop test" commercial for Purple Mattress, which has been viewed over 82 million times on YouTube. The agency has done spots for FiberFix, Camp Chef, Chatbooks, Poo-Pourri, and many others. Daniel tells us his firm's story, how they found their unique voice and style, as well as why he is passionate about the cartoon he's directing for the Tuttle Twins. 30 min. The pilot for the Tuttle Twins cartoon can be viewed here: https://www.youtube.com/watch?v=E3CCwJbdjuA&feature=youtu.be

26 okt 202030 min