How to Turn Around a Sinking Ship

Maximizing Booth Setup When Sponsoring Tradeshows, Conferences, and Events

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:e7568c03-0dad-4df3-8f5d-207099acb1cc-1" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> Barb Woody of Exhibitor Service Network shares expert tips on creating trade show booths that attract attention and drive results. With over 15 years of experience, her team provides end-to-end exhibit services—from design and fabrication to setup and dismantling. She highlights creative booth concepts, including a rock-themed display with flashing lights and a Star Wars-inspired booth featuring an 1,800-pound fighter model, while also sharing cost-saving strategies like metal extrusion booth systems and freight comparisons. Barb also explains how lighting, movement, and interactive elements help draw attendees in, and how Quickbase keeps projects organized from concept to teardown. 🎥

The Unsexy Side of Tech That Makes Everything Work

Tom Roberto, CTO of SG Network Services, discussed the unsexy side of tech that supports business operations, such as cabling, data centers, and Wi-Fi. SG Network Services specializes in commercial infrastructure, serving clients like Home Depot and Ernst & Young. Roberto emphasized the importance of maintaining personal relationships and flexibility in technology to adapt to changing business needs. He highlighted the role of AI in improving efficiency, particularly in documentation and planning. Roberto also shared insights on future-proofing IT infrastructure by focusing on flexibility and strong foundational blocks. He mentioned his podcast, Cafe Technica, for further insights into technology and business strategies. Thank you to our sponsors VARC Solutions: https://varcsolutions.com/ [https://varcsolutions.com/] Instagram: varc_solutions [https://www.instagram.com/varc_solutions/] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0p1bTVyOFRQQW5hZUNscTJrbi1mWUxydlN1QXxBQ3Jtc0trTnBNUFpvV3FveUd2aWpTOHdtZWllcjI5TFBnSlJCYzN2TkhGT3V1VWE1Q0dILWhTMUpkZ1hTX3ltbnlOWlF1OE1tQzROTmN5SEMybFhCMXg5dVZqNnRoeDlnNkdQUlVld1A2ZWpIWC1Ob1NPRXI0WQ&q=https%3A%2F%2Fwww.instagram.com%2Fhubermanlab&v=at37Y8rKDlA Twitter: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS0zd1Z3bGIwb1ZWcVIzazdSSkNENU1ia2xaZ3xBQ3Jtc0tubGE3ZTJoMU4xRnk1RG9aRmR1VUdQNzlVRzNScWx3aUhZb0hQWk5nX0diOGtDU1U2SVBpQjdfWGYxSUNvT3lyRG9oT3U3T1VIMVpGXzVPb3hyaVZMV3Y4NTl0ZTBxYlVkSHZTOHFwVUJUOENGM21Zdw&q=https%3A%2F%2Ftwitter.com%2Fhubermanlab&v=at37Y8rKDlAvarcbase [https://x.com/VARCBase] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS0zd1Z3bGIwb1ZWcVIzazdSSkNENU1ia2xaZ3xBQ3Jtc0tubGE3ZTJoMU4xRnk1RG9aRmR1VUdQNzlVRzNScWx3aUhZb0hQWk5nX0diOGtDU1U2SVBpQjdfWGYxSUNvT3lyRG9oT3U3T1VIMVpGXzVPb3hyaVZMV3Y4NTl0ZTBxYlVkSHZTOHFwVUJUOENGM21Zdw&q=https%3A%2F%2Ftwitter.com%2Fhubermanlab&v=at37Y8rKDlA Facebook: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTRGc0hNV0JFV2loZ2xDblJaTXV5ZE8xZjlud3xBQ3Jtc0treUVYMDBRSDRVeU5QQnNES2VnZEt3cWV3QTdzMGpObkpTUGFrTDVfOGxEaF9HcjVDZEVWank3dnV6TWtuVTJoT1hIZlVpZTBWbENZZ04zYnNLeGZPOWRDQVJVcjlfUlRqSU5vNDVoRU51WWlNRmp4aw&q=https%3A%2F%2Fwww.facebook.com%2Fhubermanlab&v=at37Y8rKDlAvarcbase [https://www.facebook.com/VARCBase] LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3pCeUU3TGdFbzFrQkRISDVyc2g0VXhpQXpOd3xBQ3Jtc0trZmNqeS1VNFFfSWlucGxEeWgxZ0c1ekkxR0NqMC05UlNxdGtLVFhHRVpGOWRBYUdob3BOaEZ6NGt2Y3JmaHJLcTBITTBXeGhmdkpqbnQ2UUZxVjFhbWQzSnFYdlAwSzZ6NzFuZ1I5X2hRb3NxUkFLZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandrew-huberman&v=at37Y8rKDlAvarc-solutions [https://www.linkedin.com/company/varc-solutions/] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3pCeUU3TGdFbzFrQkRISDVyc2g0VXhpQXpOd3xBQ3Jtc0trZmNqeS1VNFFfSWlucGxEeWgxZ0c1ekkxR0NqMC05UlNxdGtLVFhHRVpGOWRBYUdob3BOaEZ6NGt2Y3JmaHJLcTBITTBXeGhmdkpqbnQ2UUZxVjFhbWQzSnFYdlAwSzZ6NzFuZ1I5X2hRb3NxUkFLZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandrew-huberman&v=at37Y8rKDlA Show Links Website: https://varcsolutions.com/theres-a-solution-for-that-podcast/ [https://varcsolutions.com/theres-a-solution-for-that-podcast/] Apple: theres-a-solution-for-that [https://podcasts.apple.com/us/podcast/theres-a-solution-for-that/id1784136685] Spotify: TheresaSolutionforThat [https://open.spotify.com/show/33Hd9G4ZAH0DaOTPcaPYyF?si=ca7b1187040041dd] YouTube: TheresasolutionforThat [https://www.youtube.com/@TheresaSolutionforThat] Guest Information & Helpful Links Guest Name & Title: Tom Roberto - CTO Company: SG Network Services Email: tom.roberto@sgnetservice.com [tom.roberto@sgnetservice.com] Website: sgnetservice.com

How to Turn Around a Sinking Ship

Alfonso Aramburo, a global manufacturing strategist, discusses his experience in turning around struggling businesses. He emphasizes the importance of addressing both leadership and systemic issues. He highlights the need for effective onboarding programs and training to mitigate tribal knowledge. Alfonso also stresses the importance of quick wins to build momentum and gain leadership buy-in. He offers free resources and a book on operational challenges to help businesses improve their operations. Thank you to our sponsors VARC Solutions: https://varcsolutions.com/ [https://varcsolutions.com/] Instagram: varc_solutions [https://www.instagram.com/varc_solutions/] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0p1bTVyOFRQQW5hZUNscTJrbi1mWUxydlN1QXxBQ3Jtc0trTnBNUFpvV3FveUd2aWpTOHdtZWllcjI5TFBnSlJCYzN2TkhGT3V1VWE1Q0dILWhTMUpkZ1hTX3ltbnlOWlF1OE1tQzROTmN5SEMybFhCMXg5dVZqNnRoeDlnNkdQUlVld1A2ZWpIWC1Ob1NPRXI0WQ&q=https%3A%2F%2Fwww.instagram.com%2Fhubermanlab&v=at37Y8rKDlA Twitter: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS0zd1Z3bGIwb1ZWcVIzazdSSkNENU1ia2xaZ3xBQ3Jtc0tubGE3ZTJoMU4xRnk1RG9aRmR1VUdQNzlVRzNScWx3aUhZb0hQWk5nX0diOGtDU1U2SVBpQjdfWGYxSUNvT3lyRG9oT3U3T1VIMVpGXzVPb3hyaVZMV3Y4NTl0ZTBxYlVkSHZTOHFwVUJUOENGM21Zdw&q=https%3A%2F%2Ftwitter.com%2Fhubermanlab&v=at37Y8rKDlAvarcbase [https://x.com/VARCBase] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS0zd1Z3bGIwb1ZWcVIzazdSSkNENU1ia2xaZ3xBQ3Jtc0tubGE3ZTJoMU4xRnk1RG9aRmR1VUdQNzlVRzNScWx3aUhZb0hQWk5nX0diOGtDU1U2SVBpQjdfWGYxSUNvT3lyRG9oT3U3T1VIMVpGXzVPb3hyaVZMV3Y4NTl0ZTBxYlVkSHZTOHFwVUJUOENGM21Zdw&q=https%3A%2F%2Ftwitter.com%2Fhubermanlab&v=at37Y8rKDlA Facebook: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTRGc0hNV0JFV2loZ2xDblJaTXV5ZE8xZjlud3xBQ3Jtc0treUVYMDBRSDRVeU5QQnNES2VnZEt3cWV3QTdzMGpObkpTUGFrTDVfOGxEaF9HcjVDZEVWank3dnV6TWtuVTJoT1hIZlVpZTBWbENZZ04zYnNLeGZPOWRDQVJVcjlfUlRqSU5vNDVoRU51WWlNRmp4aw&q=https%3A%2F%2Fwww.facebook.com%2Fhubermanlab&v=at37Y8rKDlAvarcbase [https://www.facebook.com/VARCBase] LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3pCeUU3TGdFbzFrQkRISDVyc2g0VXhpQXpOd3xBQ3Jtc0trZmNqeS1VNFFfSWlucGxEeWgxZ0c1ekkxR0NqMC05UlNxdGtLVFhHRVpGOWRBYUdob3BOaEZ6NGt2Y3JmaHJLcTBITTBXeGhmdkpqbnQ2UUZxVjFhbWQzSnFYdlAwSzZ6NzFuZ1I5X2hRb3NxUkFLZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandrew-huberman&v=at37Y8rKDlAvarc-solutions [https://www.linkedin.com/company/varc-solutions/] https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3pCeUU3TGdFbzFrQkRISDVyc2g0VXhpQXpOd3xBQ3Jtc0trZmNqeS1VNFFfSWlucGxEeWgxZ0c1ekkxR0NqMC05UlNxdGtLVFhHRVpGOWRBYUdob3BOaEZ6NGt2Y3JmaHJLcTBITTBXeGhmdkpqbnQ2UUZxVjFhbWQzSnFYdlAwSzZ6NzFuZ1I5X2hRb3NxUkFLZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fandrew-huberman&v=at37Y8rKDlA Show Links Website: https://varcsolutions.com/theres-a-solution-for-that-podcast/ [https://varcsolutions.com/theres-a-solution-for-that-podcast/] Apple: theres-a-solution-for-that [https://podcasts.apple.com/us/podcast/theres-a-solution-for-that/id1784136685] Spotify: TheresaSolutionforThat [https://open.spotify.com/show/33Hd9G4ZAH0DaOTPcaPYyF?si=ca7b1187040041dd] YouTube: TheresasolutionforThat [https://www.youtube.com/@TheresaSolutionforThat] Guest Information & Helpful Links Guest Name & Title: Alfonso Aramburo - Master of Ops Company: Global Manufacturing Strategist Phone: (714) 234-8634 [tel:(714)%20234-8634] Email: alfonso@masterofops.com [alfonso@masterofops.com] Website: masterofops.com [alfonso@masterofops.com]

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