Don’t Use an Agency That Charges You a Percentage of Ad Spend The amount you spend on ads should no

Google is launching AI performance reports in Search Console

Google is launching AI performance reports in Search Console. (This is huge) Google Search Console will soon have dedicated Search Generative AI performance reports that allow you to track how often your website’s pages appear as cited sources in AI-generated search results. This data was previously folded into aggregate organic search metrics, but it is now split into two specialized reports: one for Google Search (covering AI Mode and AI Overviews) and one for Google Discover. Because AI search fundamentally changes the traditional click-based measurement model, Google has rolled out these reports to provide clarity on how AI systems surface your content. Both the Search and Discover generative AI reports offer the following dimensions: * Impressions: How often URLs from your site were shown to users within generative AI features * Pages: The specific canonical URLs that the AI systems are successfully citing. * Countries: The geographical location where the search originated. * Devices: A breakdown of desktop, tablet, and mobile usage (Search report only). * Dates: Performance over time down to hourly, daily, weekly, or monthly intervals ⚠️ Important Limitations * No Click Data: At launch, these reports measure visibility only. They do not show click-through rate (CTR), the number of clicks, or average position. * No Query Data: You cannot see the exact search queries that triggered your appearance in AI Overviews. * Impression Counts: If two of your URLs appear in a single AI Mode response, Google counts it as one impression to reflect the user query rather than inflating the number of individual links. #answerengineoptimization #generativeEngineoptimization #searchengineoptimization #searchconsole #SEO

Claude Is Hiring an SEO Lead

Claude Is Hiring an SEO Lead. And You Want It to Run Your SEO? The irony is hard to ignore. People keep claiming that AI tools like Claude will replace SEO professionals and SEO agencies. Yet Anthropic, the company behind Claude, is hiring an SEO Lead to improve its own organic search performance. If AI could completely replace experienced SEOs, surely one of the world’s leading AI companies would simply ask Claude to do the job. The reality is that SEO involves strategy, technical expertise, decision making, experimentation, and experience. AI is an incredible tool. But even the companies building the technology still need human experts. #SEO #claude #anthropic #searchengineoptimization #DigitalMarketing

Can You Buy Backlinks for Your Website for SEO? (Read Here) Google’s official position is clear

Can You Buy Backlinks for Your Website for SEO? (Read Here) Google’s official position is clear. Buying backlinks violates its guidelines and can result in penalties if detected. But the reality is far more complicated. Survey after survey shows that many SEO professionals buy backlinks, and most believe their competitors are doing the same. In competitive industries, it is extremely common. The real question is not whether backlinks can be bought. It is how they are acquired. Low quality links, link schemes, and spam networks are dangerous. High quality digital PR, sponsored content, and placements on reputable websites are a completely different story. Backlinks remain one of the strongest ranking factors in SEO. The key is building them intelligently and from trustworthy sources. #SEO #Backlinks #DigitalPR #SearchEngineOptimisation #LinkBuilding

Connect Microsoft Clarity and Claude via MCP to Get Amazing Website Insights Microsoft Clarity now

Connect Microsoft Clarity and Claude via MCP to Get Amazing Website Insights Microsoft Clarity now has an official MCP server that can connect directly to Claude. This allows you to ask questions about your website in plain English and get instant answers from your Clarity data. You can analyse pages, devices, scroll depth, countries, engagement metrics, session recordings, heatmaps, and user behaviour patterns without manually digging through reports. This is a great example of how MCP is transforming analytics from dashboards into conversations. #Claude #MicrosoftClarity #MCP #Analytics #website

Here Is Another Example of a Bad Google Ads Audit

Here Is Another Example of a Bad Google Ads Audit. This account has almost everything wrong. Performance Max being used for lead generation search campaigns, broad match keywords everywhere, no negative keywords, poor campaign structure, little research, and no real discipline. Google Ads is not something you can throw together and hope for the best. Without proper keyword research, campaign segmentation, negative keywords, and ongoing optimisation, budget gets wasted very quickly. Good Google Ads management is built on structure, control, and data. This account has none of them. #GoogleAds #PPC #PaidSearch #SearchMarketing #DigitalMarketing