Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

The Man Behind Both Brands | Town & Country Services

48 min · 2 jul 2026
aflevering The Man Behind Both Brands | Town & Country Services artwork

Beschrijving

Luke Weiden, President of Town & Country Services, has staked out McDonald's parking lots and gas stations, all in the name of his number one rule: always be recruiting. He's also the guy who secretly ran two rival HVAC companies in Chicago just two miles apart, side by side. From growing a small Illinois shop to scaling past $20 million and partnering with private equity, Luke shares what he's learned about sales, hiring, and building home service businesses that win.

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aflevering From Two-Way Radios to AI Agents | Golden Rule artwork

From Two-Way Radios to AI Agents | Golden Rule

Tyson Chen sits down with Mark Paup, President of Golden Rule Plumbing, Heating, Cooling & Electrical to trace one of the most compelling origin stories in the trades. Mark bought a struggling Iowa plumbing company for $120K at 24 years old with no real plan and nearly lost everything in the first six months. He shares how early financial discipline, a timely pivot away from new construction before 2008, and a commitment to building systems over just building revenue helped him weather every downturn since. Now running a $40M operation with locations in Des Moines, Salt Lake City, and Omaha, Mark opens up about expanding into new markets, why he sees AI as the biggest opportunity in the trades right now, and how he is getting his entire team on board.

18 jun 202654 min