Travis Makes Money
Cruz Gamboa is the founder of Ascend Growth Ventures and ScalingCFO.io, where he helps founder-led businesses scale profitably through proven financial operating systems. A former GE and GE Capital executive with more than 20 years of experience and over $2 billion in structured deals, Cruz has worked across the U.S. and Latin America helping businesses create sustainable growth. In this episode, he shares his journey from selling oranges door-to-door in Venezuela to becoming a sought-after CFO, coach, and entrepreneur, while revealing why profitability—not revenue—is the key to building a valuable company. On this episode we talk about: * Cruz's journey from Venezuela to the United States on a full scholarship * Lessons learned from a 20+ year career at GE and GE Capital * Why entrepreneurship offers greater upside than the traditional corporate path * The difference between growth and true business scaling * How founders can build profitable, sellable businesses through financial systems Top 3 Takeaways 1. Growth and scaling are not the same thing. Growing revenue without improving profitability can actually reduce the long-term value of a business. 2. Focus on what you can control. Success comes from creating value, developing skills, and taking ownership rather than blaming external circumstances. 3. Build systems that increase profits as revenue grows. A scalable business is one that can handle more customers and opportunities while becoming more profitable over time. Notable Quotes * "Entrepreneurship puts you in the steering wheel of your own life." * "Scaling is about profitability, not just revenues." * "When you're doing work that is aligned with you, the probability of burnout drops dramatically." Connect with Cruz Gamboa: * LinkedIn: https://www.linkedin.com/in/cruzgamboa [https://www.linkedin.com/in/cruzgamboa] * Website: https://scalingcfo.io [https://scalingcfo.io/] * Company: https://ascendgrowthventures.com [https://ascendgrowthventures.com/] * Book: Scaling Profits: The Missing Financial Operating System for Ambitious Founders (coming soon) A Word from Our Sponsors: - Are you ready to start your own creator journey and make it big? Visit www.fanvue.com [http://www.fanvue.com/] today and launch your career! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney [https://invest.modemobile.com/travismakesmoney] -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis [http://gohighlevel.com/travis] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
300 afleveringen
Reacties
0Wees de eerste die een reactie plaatst
Meld je nu aan en word lid van de Travis Makes Money community!