Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook

Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook

In a market where medical aesthetics has become increasingly crowded and commoditized, many practices are unknowingly competing in a race to the bottom. In this episode, Audrey Neff sits down with global branding strategist and luxury business expert Adam Haroun to explore why premium positioning may be one of the most overlooked growth strategies in aesthetics today. Together, they unpack the dangers of discount-driven marketing, the psychology behind premium pricing, and what separates truly exceptional brands from practices that struggle to stand out. Adam shares practical insights on building perceived value, creating signature treatment experiences, elevating the patient journey, and developing membership programs that drive loyalty without relying on discounts. Whether you're a practice owner looking to increase profitability, attract higher-value patients, or future-proof your business in an increasingly competitive landscape, this conversation offers a fresh perspective on what it really takes to build a luxury brand that commands attention and premium pricing. In this episode, you'll learn: * Why discounting may be costing your practice more than you realize * The psychology behind premium pricing and consumer perception * How luxury brands create demand without competing on price * The role of language, branding, and positioning in shaping value * Why signature treatments can help eliminate price shopping * How to create membership programs that drive loyalty instead of discounts * Lessons aesthetic practices can borrow from five-star hospitality brands If you're ready to stop competing on price and start building a brand patients actively seek out, this episode is for you. Resources: * Adam Haroun's Instagram [https://www.instagram.com/adamlovesbranding] * Audrey Neff's Instagram [https://www.instagram.com/audreyneff_] * Aesthetic Altitude [https://neverdiscount.com/] * Aviva Aesthetics [https://avivaaesthetics.com/]

Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business

Audrey Neff sits down with CPA and founder of Keep What You Earn, Shannon Weinstein, for a candid conversation on the financial realities behind running a successful med spa. From cash flow and profitability to retail strategy, expansion, and exit readiness, Shannon breaks down the numbers every owner should actually be paying attention to. Together, they unpack why being "booked and busy" doesn't always translate to profit, the hidden revenue leaks many practices overlook, and what it truly takes to build a scalable, high-value business that creates long-term freedom instead of owner dependency.

The Ceiling Isn't Real: How to Take Your Med Spa to the Next Level

Audrey Neff sits down with Bonnie Benedetto, co-founder of Bella Body Medical Spa and founder of The Med Spa Summit, for a powerful conversation on entrepreneurship, leadership, and what it really takes to build a next-level med spa business. From her unconventional path to med spa ownership, Bonnie shares the behind-the-scenes decisions, mindset shifts, and leadership principles that fueled her growth. Together, Audrey and Bonnie dive into the importance of intentional strategy — why sustainable success doesn't happen by accident, and how thoughtful decision-making across operations, culture, and patient experience is what separates good businesses from great ones. Listeners will also get an inside look at a brand new event launching this May: The Med Spa Summit. Designed to be a conference like no other, this event brings together inspiring speakers and deep-dive, actionable sessions aimed at helping med spa owners break through to their next level of growth. If you're serious about building a business that stands out, scales strategically, and leads with intention — this is an episode you don't want to miss. Learn more and request your invitation to The Med Spa Summit: https://themedspasummit.com/ [https://themedspasummit.com/] Four Seasons, Philadelphia | May 21-22

The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking)

Private equity is one of the most talked-about topics in aesthetics — but also one of the least understood. In this episode, Audrey Neff sits down with Tyler Weinberg, CEO of Aviva Aesthetics, to pull back the curtain on PE in the med spa space — from deal structures, valuations, and strategies to optimize EBITDA. They unpack the key drivers of enterprise value, the most common misconceptions owners have, and the critical questions every practice should be asking before entering a deal process. If you're growing, scaling, thinking about a future exit, or simply want to better understand where the industry is headed — this is a conversation you don't want to miss.

Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies

Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now. Dr. Kay shares her journey from reconstructive surgery into aesthetics, how longevity medicine is beginning to intersect with cosmetic care, and what's driving growing interest in regenerative treatments and peptides like BPC-157. Together, Audrey and Dr. Kay unpack current industry debates (including PDGF), shifting consumer preferences around HA fillers versus collagen stimulators, and the realities of navigating social media responsibly as a medical professional. The episode also offers practical guidance for providers evaluating emerging technologies and treatments — with an emphasis on clinical integrity, patient education, and building sustainable practices in a rapidly evolving landscape.