Unjaded: Human Design for Intentional Entrepreneurs

186. Long-Form Content Strategy for Coaches & Creators: Content That Lasts and Converts

In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts. Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you’re exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business. You’ll learn: * Why social media reach is short-term but long-form builds longevity * How SEO and AI indexing make long-form content discoverable for years * Why trust is at an all-time low — and how long-form rebuilds it * The difference between visibility (short-form) and conversion (long-form) * How to choose your long-form platform based on your Human Design type * Why mastery beats omnipresence every time * How your Human Design Throat Centre can help you decide which content creation process fits you best. Reflect: * Are you feeding an algorithm or building a foundation? * Which long-form platform feels most natural for your energy — writing, speaking, or video? * What are your audience actually searching for when they need what you offer? * How can you create in a way that aligns with your Human Design instead of fighting it? Take Action: ☐ Choose one long-form platform (podcast, blog, YouTube, or email). ☐ Brainstorm 3 core topics your audience searches for — and optimize around them. ☐ Create one piece of long-form content this week and repurpose it for social. ☐ Focus on consistency that fits your energy, not the algorithm’s demands. Get on Vickie’s Black Friday Early Bird List [https://vickiedickson.kit.com/blackfriday2025] to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025 🎧 Follow along with Unjaded so you never miss an episode. Connect on Instagram @vickie.dickson [https://instagram.com/vickie.dickson]

185. What Every Entrepreneur Needs to Know About Outsourcing

What happens when you outsource blindly in your business? In this raw and transparent episode of Unjaded, Vickie Dickson shares how hiring out her Pinterest management led to an 80% drop in engagement in just three months. She’s not blaming her VA. She’s owning the lesson. Because as entrepreneurs, outsourcing doesn’t mean handing over control—it means leading the process, training intentionally, and staying connected to the data that tells the truth. Vickie walks through what went wrong, how she’s rebuilding, and the real conversation entrepreneurs need to have about “hands-off” business fantasies in the online space. If you’ve ever dreamed of automating everything—or if you’ve learned the hard way that no one will care about your business like you do—this episode will hit home. What You’ll Learn in This Episode: * The truth about “hands-off” business models and why they rarely work * What Vickie’s 80% Pinterest engagement drop taught her about leadership * The difference between delegating and abdicating responsibility * How to train and track your team (without micromanaging) * Why knowing your numbers matters more than you think * How to course-correct when something in your business unravels Key Takeaway: You can delegate tasks, but you can’t outsource ownership. Your message, your voice, and your strategy are CEO-level responsibilities—and staying connected to them is what keeps your business alive. Links and Resources: * Join the Black Friday Early Bird list [https://vickiedickson.kit.com/blackfriday2025]for Vickie’s exclusive upcoming offers * https://vickiedickson.kit.com/blackfriday2025 * Learn more about the Designed to Profit [https://www.vickiedickson.com/designed-to-profit] community — where strategy, systems, and Human Design meet https://www.vickiedickson.com/designed-to-profit * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]

184. The 5 Levels of Awareness: How to Create Content That Actually Converts

If your content isn’t getting engagement, or your audience isn’t buying, this episode will explain why. In this week’s Unjaded, Vickie Dickson breaks down the five levels of awareness, a copywriting concept as old as marketing itself, and shows you how to apply it to your content so that people can actually hear you. Most entrepreneurs are creating content for the people who are already ready to buy, but here’s the truth: 70% of your audience isn’t even close to that stage. They don’t know they have a problem, let alone that you’re the one with the solution. Using real examples from live content audits inside Content by Design, Vickie shows you how to stop skipping steps in your messaging, how to meet your audience where they are, and how to move them closer to buying, from unaware to most aware, using real, grounded content that connects. What You’ll Learn in This Episode * Why 70% of your audience can’t even hear your content yet * The five levels of awareness: Unaware, Problem Aware, Solution Aware, Your Solution Aware, and Most Aware * How to identify what level your audience is actually in (and how to meet them there) * What kind of content to create at each stage of the awareness funnel so that your conent converts to paying clients. * Real-world examples from Content by Design clients who were missing the mark—and how to fix it * The single biggest mistake entrepreneurs make when trying to sell online Key Takeaway People will do more to move away from pain than to move toward pleasure. If your content only focuses on the solution, you’re missing everyone who doesn’t even know they have a problem yet. Meet them where they are, move them one level at a time, and watch your conversions shift. Links and Resources * Send Vickie a voice message on SpeakPipe [https://www.speakpipe.com/vickiedickson] — share your aha moments and get featured on a future episode * Connect with Vickie on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson]

183. How to Use Real Audience Data to Improve Your Message & Offers

Your audience is always speaking. Are you listening closely enough? In this episode of Unjaded, Vickie Dickson shares real insights from her own post-launch exit survey for Content by Design, revealing what the data taught her about audience awareness, market positioning, and messaging clarity. You’ll learn how to use exit surveys (or simple polls) to uncover what your audience truly needs, how to spot the gaps between where they are and where your offers meet them, and how to tweak your messaging without scrapping your entire strategy. If you’ve ever felt confused about why people aren’t buying—or why they say they love your offer but still don’t sign up—this episode will show you exactly how to find the answers hiding in plain sight. In This Episode, You’ll Learn: * Why the data never lies—and how to use it to course-correct fast * The power of exit surveys and how to use them to refine your offers * What to ask your audience after a launch to uncover real objections * How to identify the “gap” between your message and your market * What audience awareness levels mean for your copy and sales strategy * How to know when it’s your positioning—not your offer—that’s off * Why business is third line energy: you’re meant to experiment, adjust, and evolve Key Takeaways: * Ask, don’t assume. Your audience will tell you exactly what’s working (and what’s not) if you give them the chance. * Watch for patterns. The same phrases, objections, or hesitations reveal what you need to address in your content. * Meet them where they are. If your message speaks to a level of awareness your audience hasn’t reached yet, they’ll tune out. * Build a bridge. Sometimes the next best step is a smaller, clearer offer that helps people get ready for your main program. * Refine, don’t retreat. Every launch teaches you something—if you’re willing to listen. Mentioned in This Episode: * Designed to Profit [https://www.vickiedickson.com/designed-to-profit] — Vickie’s community for building a sustainable, Human Design–aligned business. * Content by Design [https://www.vickiedickson.com/content-by-design] — For entrepreneurs ready to master messaging through their Human Design. * Episode with David Roman [https://player.captivate.fm/episode/95bf275a-3257-4af0-a837-b0bca1eb3811] — Learn how to position your brand through your Human Design. * Chelsea Brady [https://therisingcreative.com/home] — Website designer behind Vickie’s new site. * SpeakPipe Link [https://www.speakpipe.com/vickiedickson] — Send Vickie a voice note with your biggest takeaway from this episode. Rate & Review: If this episode helped you see your business in a new light, share it with a friend who’s in the messy middle of entrepreneurship—and leave a review on Apple Podcasts. It helps more people find Unjaded and build businesses that actually feel good.

182. Black Friday Tips for Online Coaches & Service Providers | 11 Billion Dollars on The Line!

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That’s what Black Friday looks like in today’s online world. In this episode of Unjaded, I’m sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out. We’ll cover why mobile-ready offers are a must, how to get your services on your ideal clients’ shopping list before November, and creative ways to run Black Friday promotions that don’t have to mean deep discounts. Whether you’re brand new or seasoned, there’s room for you to use Black Friday to grow your business, your reach, and your revenue. What You’ll Learn in This Episode * Why Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic) * The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planning * How to get your offers on your clients’ shopping lists before November 1st * Different ways to run a Black Friday sale (beyond just discounting) * Examples from my own business and my Designed to Profit members—what’s worked and what hasn’t * How to plan your event now so you avoid overwhelm and make sales with ease Links and Resources * Join us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout. * Black Friday Episode #1 on The Pulse on Human Design [https://bodygraph.com/podcast/preparing-for-black-friday/] * Black Friday Episode #2 on The Pulse on Human Design [https://bodygraph.com/podcast/creating-a-last-minute-black-friday-offer/]