Vital Conversations
Your Google Ads may be violating HIPAA right now — and most practice leaders have no idea. Mara Pritchard, lead Product Manager of Fresh Paint, breaks down one of the most misunderstood compliance risks in healthcare today: the intersection of HIPAA and digital marketing. If your practice runs Google Ads, has a website with tracking pixels, or uses any form of online advertising to attract patients — this episode is not optional. You'll learn: * Why HIPAA applies to your marketing efforts — not just your patient records * How Google already knows who your website visitors are, and why that creates legal liability for your practice * What a Business Associate Agreement (BAA) is and why Google will never sign one * The real cost of turning off all your tracking to become 'compliant' — and why it means spending marketing dollars completely in the dark * How state regulations are now going further than HIPAA on behavioral advertising — and why multi-state practices need to pay attention * How to stay compliant, keep your marketing data, and still take advantage of Google's optimization engine This isn't a scare tactic. Mara's take is that your compliance constraint is actually an opportunity to become a higher-performing marketing organization. This conversation will change how you think about your marketing stack. If this episode helped you, please leave a review — it takes 30 seconds and helps other healthcare leaders find the show. And subscribe so you never miss a conversation like this. Vital Conversations is presented by Focus Solutions.
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