We Love Deck Builders

What Suppliers See That Builders Don’t with Lainie Sleppin & Trisha Holman of Decks & Docks

What if the people supplying your materials see growth signals in your business before you do?In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.In this workshop, we’ll break down: • The real signals suppliers look for when deciding who to support • What builders misunderstand about co-op marketing and partnerships • Market shifts happening now that smart builders are paying attention to decks-docks.com @deck_dialogue­_ dutchessofdecking.com tholman@decks-docks.com lspleppin@deck-docks.com And stop in to see their new showroom in Cornelius, NC!Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

Before Spring Hits: 3 Things Smart Deck Builders Fix First

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now. In this live episode, we’ll cover: • What to review on your website before demand picks up • Why lead quality matters more than lead volume • The sales gaps that quietly hurt your close rate • How strategic builders prepare differently If you want spring to feel intentional instead of reactive, join us live. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

Your Branding Might Be Costing You Leads – Here’s How to Fix It Before It’s Too Late: Dan Antonelli

In this episode, we’re joined by Dan Antonelli, CEO of KickCharge® Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out. Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder.Here’s a sneak peek of what’s coming:• How homeowners decide you’re “premium” before they ever call, based on your trucks, website, and overall branding.• The small branding mistakes that quietly cost deck builders good leads and attract price-shoppers instead.• What deck builders should fix first to get better leads without increasing ad spend, according to KickCharge Creative. Check out Dan's latest book:Branded Not Blane: Kickcharge® Your Home Service Brandhttps://www.kickcharge.com/tips-tools/our-books-on-branding/ (and more)https://www.kickcharge.com/ Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

Why Builders Lose Momentum Right After They Decide to Grow: Jessie Champagne

We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall.

How to Maximize Your Deck Sales with Strategic Showroom Design

In this episode, we’re joined by Michael Boswell from Boswell & Associates, a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.