We Love Deck Builders

In this episode of We Love Deck Builders, host April Edwards chats with Andy Henley, the mastermind behind Hen-House Decks, one of Ohio’s top deck building companies. Andy shares his journey from house framer to award-winning deck builder, revealing the challenges, successes, and lessons learned along the way. Discover his passion for craftsmanship, community involvement, and his vision for the future. Whether you’re a deck building pro or just starting out, Andy’s insights and stories are sure to inspire. Tune in and get ready to elevate your deck building game!

In this episode of We Love Deck Builders, host April Edwards, founder of Deck Builder Marketers, sits down with Mike Beaudry, Executive Director of the North American Deck and Railing Association (NADRA). Mike shares his inspiring journey from the ski and snowboard industry to becoming a visionary leader in the decking world. Discover how NADRA is shaping the industry, empowering deck builders, and fostering a strong community. Whether you’re a seasoned pro or just starting, this episode is packed with valuable insights and actionable advice to elevate your deck building business. Tune in and get ready to raise the bar!

In this episode, April Edwards and Alejandra Donaire, the account strategist at Deck Builder Marketers, delve into Google's Ad Recommendations. Gain a deeper understanding of how these suggestions can sometimes increase costs and learn why manual optimization is vital for achieving better ROI and higher-quality leads. Explore actionable tips and strategies to enhance your Google Ads campaigns, with a focus on empowering you to improve your results independently. Tune in for valuable insights, real-life examples, and expert advice to boost your Google Ads strategy and drive success for your deck-building business. Listen now!

Struggling to attract top talent for your deck building company? In this insightful episode, renowned recruitment strategist Jody Underhill reveals the unconventional tactics he used to help over 300 home service businesses hire a staggering 3,500+ employees in under 3 years. Jody exposes the costly mistakes most deck builders make when recruiting and shares his proven system for landing rockstar hires - from crafting irresistible social media job ads to automating follow-ups that nurture applicants. You'll discover how to entice workers who aren't actively job hunting, conduct efficient video interviews, and align new hires with your company culture and values. Don't miss these game-changing recruitment insights - subscribe now!

Join April Edwards, founder of Deck Builder Marketers, as she becomes the interviewee in a special episode led by team member Bobby Warren. April shares her journey from rural Ohio to leading a top digital marketing agency in San Diego. Discover her personal story, leadership philosophy, and the innovative strategies DBM uses to help deck builders achieve their business goals. Learn how to leverage marketing to build a thriving deck-building business.