Welocalize Presents

In this podcast, regular host Louise Law [https://www.linkedin.com/in/louiselaw/] chats with Melinda Hansell, Digital Marketing Director at F5 [https://www.f5.com/]. Melinda shares her experience in global marketing, highlighting the importance of marketing translation for building relationships with global audiences. She discusses the role of AI in streamlining translation processes, and how brands can think both globally and locally to succeed in diverse markets.

In episode 11 of the Welocalize podcast, host Louise Law chats with Edith Bendermacher, Director of Globalization at NetApp, GALA Board Member, and Program Director at Women in Localization.  With over 13 years of collaboration, NetApp and Welocalize have forged a strong partnership. Edith and Louise chat about the importance of an enduring client/vendor partnership, the shift in content creation due to AI, and how to find an equilibrium between AI-enabled technologies and the human touch.

In the tenth episode of the Welocalize podcast, regular host Louise Law [https://www.linkedin.com/in/louiselaw/] chats with Joe Tyler [https://www.linkedin.com/in/josephtyler1/], Life Sciences Director at Welocalize. Diagnosed with Friedreich’s ataxia (FA) in his 20s, Joe shares his first-hand experience participating in a global clinical trial for SKYCLARYS®.

In this ninth episode of the Welocalize podcast, regular host Louise Law [https://www.linkedin.com/in/louiselaw/] chats with Aaron Schliem [https://www.linkedin.com/in/aaronschliem/], Senior AI Solutions Architect at Welocalize. They explore the world of Language Model Models (LLMs) and Aaron explains simply how to effectively shape LLM behavior so users get what they want and need - offering valuable insights into the art of customizing these powerful language models for multilingual business use. He walks listeners through key LLM topics including prompt engineering, model fine-tuning, reward models, and RAG (retrieval augmented generation).

In this eighth episode of the Welocalize podcast, guest host Brennan Smith [https://www.linkedin.com/in/smithbrennan/] chats with Mikaela Grace [https://www.linkedin.com/in/mikaelagrace/], Head of AI/Machine Learning Division at Welocalize.   They discuss the ability of large language models (LLMs) to mimic human responses and explore how AI systems are trained to understand the statistical nuances of human speech. By drawing on recent research and experiments, Brennan and Mikaela look at how LLMs respond to emotionally charged prompts and question whether LLMs can display ‘feelings’ in their interactions to deliver better results.