What now, Jax?

The 2008 financial crisis represented the largest wealth transfer in history from Main Street to Wall Street. Now, the impending recession brought on by the coronavirus could be even worse as 3 million Americans have already filed for unemployment insurance and thousands of new businesses are filing for bankruptcy. So what can we do about it? On this episode, Jackson speaks with UW Foster School of Business professor, branding expert, and small business advocate, Michael Megalli, who discusses how this coming recession will be different from those we've faced in the past. Jackson also has Michael put on his branding consultant hat to evaluate the effectiveness of government and public health messaging around the virus. We also get into how the just-passed enormous 2 trillion dollar stimulus package might not be enough to cut it.