When "SHIFT" Happens.
In this episode I break down the real reason fat loss can feel harder for women — and why it’s rarely a “broken metabolism” problem. We cover: * Why women often have a tighter “margin for error” (smaller daily calorie budget) * How dieting creates adaptation (you burn less / move less without realising) and why plateaus are normal * Why cycle, sleep and stress can amplify hunger and cravings — and how to plan around it * Why “perfect diets” and most food intolerance testing is a distraction for most people * The SHIFT solution: a repeatable baseline, tracking without drama, and simple weekly levers that hold up in real life
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