417 Marketing Podcast - Growth & Marketing Strategies From The Experts

Our guest this week is Chris Mercer. Chris, or Mercer as he’s known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others. Chris Mercer MeasurementMarketing.io Website https://measurementmarketing.io/ [https://measurementmarketing.io/] Measurement Marketing Academy https://measurementmarketing.io/lp/membership/measurement-marketing-academy/?ref=nav Free Toolbox Membership https://measurementmarketing.io/417marketing [https://measurementmarketing.io/417marketing] MENTIONS- WordPress https://wordpress.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision Facebook Ads https://www.facebook.com/business/ads Google Developer https://developers.google.com/ [https://developers.google.com/] Avinash Kaushik https://www.kaushik.net/avinash/

Our guest this week is Chantelle Marcelle. Chantelle is an experienced marketer who has worked with companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, Search Engine Optimization (SEO),  and analytics. She’s also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking. Chantelle Marcelle LinkedIn https://www.linkedin.com/in/chantellemarcelle/ Twitter https://twitter.com/ccmarce_writes Website https://chantellemarcelle.com/ Podcast https://chantellemarcelle.com/podcast/ [https://chantellemarcelle.com/podcast/] MENTIONS- Facebook https://www.facebook.com/ Google Ads https://ads.google.com Ready Player One https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448 HubSpot https://www.hubspot.com/ [https://www.hubspot.com/] InBound, Inc https://www.callinbound.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision Christina Garnet https://twitter.com/ThatChristinaG Brianne Flemming https://twitter.com/brianne2k Siada Lee Twitter @westsiad

Our guest this week is John David Mann. John started out as a concert cellist and composer. At 17, he dropped out of school and started his own high school, where he went on to teach. He pinballed through careers in holistic health, publishing, and sales leadership before becoming a full time writer. He has co-authored 30 books, including a handful of New York Times and National bestsellers. John David Mann Website https://johndavidmann.com/ LinkedIn https://www.linkedin.com/in/johndavidmann/ The Go-Giver https://johndavidmann.com/books/the-go-giver/ Steel Fear https://johndavidmann.com/books/steel-fear/ How To Write Good or At Least Gooder https://johndavidmann.com/2021/03/02/how-to-write-good/ The Recipe https://johndavidmann.com/books/the-recipe/ Book Website https://steelfear.com/ [https://steelfear.com/] MENTIONS- Bob Burg https://burg.com/ Brandon Sanderson https://www.brandonsanderson.com/ Gone Girl https://www.amazon.com/Gone-Girl-Gillian-Flynn/dp/0307588378 Brandon Webb https://brandontylerwebb.com/ Chef Charles Carrol (The Recipe co-author) https://chefcharlescarroll.com/ Kevin Kelly 1,000 True Fans https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G Tim Ferriss https://tim.blog/ Seth Godin https://seths.blog/ [https://seths.blog/] Neil Gaiman https://www.neilgaiman.com/ Ocean At The End Of The Lane book https://www.amazon.com/Ocean-End-Lane-Novel/dp/0062459368 Harry Bingham https://harrybingham.com/ The Writers and Artists Guide to How to Write https://www.amazon.com/Writers-Artists-Guide-How-Write/dp/1408157179

If you are a copywriter looking for tips or a business owner wondering why you should hire a copywriter in the first place, this is the episode for you. Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty products. She’s worked for leading beauty-related ecommerce companies such as YOGABODY, Dermstore and ISDIN. She has also contributed to Copyhackers, and is an expert on high-converting copy for websites and product pages. Originally from California, she is now living in Barcelona. In this episode, Kaleena will share tips on copywriting for websites, gathering voice of the customer data, and much, much more. Tune in so you don’t miss out on any insights. Kaleena Stroud Website https://www.kaleenastroud.com/ LinkedIn https://www.linkedin.com/in/kaleenastroud/ [https://www.linkedin.com/in/kaleenastroud/] MENTIONS - Tools, Books, and People Jorden Makelle https://www.writingrevolt.com/ Joanna Wiebe linkedin.com/in/jwiebe Copyhackers https://copyhackers.com/ The About Us Page is Usually the Second Viewed Page https://www.tslmarketing.com/blog/how-to-make-your-about-us-page-stand-out Trust Pilot https://www.trustpilot.com/ Amazon https://www.amazon.com/ Collecting Voice of Customer Pain Points from Amazon Type in: amazon.com inurl:”product-reviews” “keyword” Example: amazon.com inurl:”product-reviews” “tired of” Source: https://copyhackers.com/a-super-speedy-formula-to-find-voc-fast/

Are you confused when it comes to LinkedIn? Or unsure if you need a LinkedIn in the first place? This is the episode for you. Our guest this week is Ted Prodromou. Ted is the author of The Ultimate Guide to LinkedIn for Business, as well as a speaker, author, and online advertising consultant, generating leads for his clients using Google Ads, Facebook Ads, LinkedIn, Twitter, and other social media platforms. These days he’s primarily focused on LinkedIn coaching, and is known as the Premiere LinkedIn Coach for the United States of America. He also works in Canada, Australia, and various other countries. He teaches online and in person classes on LinkedIn, and in his past life worked for high tech companies like IBM, DEC, and Cellular One before starting his own consulting firm in 1999. Ted Prodromou Website https://tedprodromou.com/ LinkedIn https://www.linkedin.com/in/tedprodromou/ The Ultimate Guide to LinkedIn for Business and The Ultimate Guide to Twitter for Business https://tedprodromou.com/books/ MENTIONS- Tools, Books, and People Perry Marshall https://www.perrymarshall.com/ [https://www.perrymarshall.com/] Planet Perry https://www.youtube.com/channel/UCjyswihlbUEOTI2aHcpiK4w Dan Kennedy https://nobsinnercircle.com/ Google Ads https://ads.google.com/ [https://ads.google.com/] WordPress https://wordpress.com/ LinkedIn https://www.linkedin.com/ [https://www.linkedin.com/] Twitter https://twitter.com/ Facebook https://www.facebook.com/ Ben Settle https://www.bensettle.com/ Laura Bellgray https://talkingshrimp.com/ LinkedIn Ads https://business.linkedin.com/ads [https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin] Microsoft Ads https://ads.microsoft.com/ Office 365 https://www.microsoft.com/en-us/microsoft-365/office-365 Jon Keel https://www.linkedin.com/in/jonkeel/ YayText https://yaytext.com/ Improved Together https://improvedtogether.com/