How to Creatively Stand Out in Saturated Markets | Aeolian Sands - Ep10

How to Creatively Stand Out in Saturated Markets | Aeolian Sands - Ep10

In this episode of Aeolian Sands we discuss creativity. What is creativity, how can it be harnessed, and how have brands used it to stand out? We explore the essence of creativity in marketing, practical ways to spark and apply it, and showcase some of the most iconic brand campaigns that used creative thinking to capture attention, disrupt industries, and build lasting connections with audiences. About Aeolian Sands Ever wondered what makes Arabia tick? Aeolian Sands is our regular podcast that uncovers new insights into the Middle East.  Join us for our latest deep dive. Spotify - https://tinyurl.com/4k8fkpbe Apple Podcasts - https://tinyurl.com/49haj4tu About duke+mir duke+mir is a communications agency that supports founders and business leaders in the Middle East. Our team of expert advisors build effective brand strategies, creative campaigns and deploy measurable marketing tactics for a range of world-class businesses and challenger brands.

In Conversation with Vernon D Cruz | Aeolian Sands - Ep 09

What does cheese have to do with cosmetics? Well, if you're a marketing ace like Vernon D Cruz, it doesn't matter on the industry, you'll still churn out success. * Listen to the secret stories from Vernon's vast experience at major global brands like Unilever, Mondelēz, Estée Lauder, Colgate-Palmolive, The Body Shop and Alshaya Group * Why countries like the UAE and Saudi Arabia are so exciting for marketers * And, uncover what makes a great brand campaign (spoiler: experience is key!) And, don't forget to follow us - @AeolianSands on TikTok and @duke_mir on Insta

In Conversation with Ramy Assaf | Aeolian Sands - Ep08

Want to bring an ambitious idea to life? Ramy Assaf, founder of successful technology platform Zbooni, chats with Jon about entrepreneurship.  From growing up in California to revolutionising commerce and payments in the Middle East, Ramy shares his unmissable insights on building a start-up, seeking funding and the most important traits for tech leaders and teams.

Episode 7 - What do UAE residents like to do for entertainment?

In this episode, we explore the behaviour of UAE residents across various areas of entertainment and leisure.  About Aeolian Sands Ever wondered what makes Arabia tick? Aeolian Sands is our regular podcast that uncovers new insights into the Middle East.  Join us for our latest deep dive. Spotify - https://tinyurl.com/4k8fkpbe Apple Podcasts - https://tinyurl.com/49haj4tu About duke+mir duke+mir is a communications agency that supports founders and business leaders in the Middle East. Our team of expert advisors build effective brand strategies, creative campaigns and deploy measurable marketing tactics for a range of world-class businesses and challenger brands.

COP28 Special: Aeolian Sands Meets...Fatma Al Khayat

As the UAE welcomes COP28, in this special episode, the Aeolian Sands team meets Fatma Al Khayat, an urban planner who is shaping Abu Dhabi, the UAE's capital. From climate change to vernacular architecture, from biophilic design to building a utopia - this episode explores what makes a perfect city that is liveable and sustainable. Don't forget, you can get in touch with the Aeolian Sands team by emailing info@dukemir.com Host: Jonathan Ivan-Duke Special Guest: Fatma Al Khayat Producer: Mir Murtaza Khurshid