Attorney at Work Today

Seize the Scaffolding: Why Law Firm Growth Still Depends on Getting the Basics Right

7 min · 8. juni 2026
episode Seize the Scaffolding: Why Law Firm Growth Still Depends on Getting the Basics Right cover

Beskrivelse

Layering more tools — including AI — on top of a fragmented law firm MarTech infrastructure does not accelerate growth; it compounds the underlying problems. Instead of asking, “What should we add next?” ask, “What must we fix first?” This episode of Attorney at Work Today is brought to you by Answering Legal [https://www.answeringlegal.com]. Adapted from an article by Zena Applebaum [https://www.attorneyatwork.com/author/zena-applebaum/]. Click here [https://www.attorneyatwork.com/law-firm-martech-integration-basics/] to read the full article. Head to Attorney at Work [https://www.attorneyatwork.com/] for more really good ideas.

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