Back in 10
They said yes. They understood the treatment. They scheduled the appointment. And then... they disappeared. In this episode of Back in 10, we're tackling one of the most frustrating challenges in dentistry: patients who accept treatment and then never follow through. The surprising truth? It's often not a patient problem. It's a communication problem. Jen shares her 4 Cs of Treatment Acceptance Framework and breaks down the common reasons patients say yes in the moment but ghost the practice later. We talk about: • Why patients often say yes emotionally, then rethink everything at home • The role fear, confusion, and cost play in treatment acceptance • Why inconsistent messaging from your team creates uncertainty • The 4 Cs: Clarity, Confidence, Consistency, and Convenience • How to build value before the appointment ever happens • Why role-playing treatment conversations can dramatically improve results Because patients don't move forward when they're confused. They move forward when they're confident. Special thanks to our recording partner Chris "The Wizard" Stone of Rock Solid Media! ----more---- More ways to stay in touch! Watch the episode on youtube: @backin10pod [https://www.youtube.com/@backin10pod] Follow on Instagram: @backin10pod [https://instagram.com/backin10pod] Check us out on Facebook: https://www.facebook.com/backin10pod/ [https://www.facebook.com/backin10pod/]
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