Back2Skool EP.02 ft. CMO, JD Sports - Nadia Kokni

Back2Skool EP.07 ft. Frontline Inner-city Youth Panel

Watch EP.07 NOW!. In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands.  It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan and Nayhal, for joining the show. -------------------------------------- To get in touch, please find us online at Nerds Collective [https://nerdscollective.com/]

Back2Skool EP.06 ft. Rap Music & Cultural Academic – Dr Joy White

Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music. Joy is a critically acclaimed author, lecturer and leading authority on social mobility, youth violence and Grime culture.   She tells us about:  - Young black lives in the inner city - The role brands can play in supporting underprivileged communities - Inner city black enterprise culture -------------------------------------- You can find Dr Joy White online here: Amazon [https://www.amazon.co.uk/Terraformed-Young-Black-Lives-Inner/dp/B08GFSF5Y7/ref=sr_1_1?keywords=Joy+White&qid=1669045724&s=audible&sr=1-1], Website [https://www.joywhite.co.uk/] and Twitter [https://twitter.com/joywhite2] To get in touch, please find us online at Nerds Collective [https://nerdscollective.com/]

Back2Skool EP.05 ft. Futurist – Will Higham

If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool. Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends. He shares: - Reasons why certain brands are going to have to adapt or die  - What trends will become vitally important over the next five years - His thoughts about the rejection of traditional power verticals If you want to stay ahead of the game, listen to Will, it is a dope conversation. -------------------------------------- You can find William Higham online here: LinkedIn [https://www.linkedin.com/in/nextbigthing/?originalSubdomain=uk], Website [http://www.next-big-thing.net/] and Twitter [https://twitter.com/nextbigthingco?lang=en-GB] To get in touch, please find us online at Nerds Collective [https://nerdscollective.com/]

Back2Skool EP.04 ft. Author & Cultural Connoisseur - King ADZ

Back2Skool ft. Author & Cultural Connoisseur - King ADZ Back2Skool: The podcast decoding youth + culture latest EP.04  features the legendary King ADZ – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur. King ADZ and Luke Hodson discuss the origins of street culture and … 🎨 The changes he made to tap into his creativity more effectively. ✍🏻 How writing is the genesis of creativity: the pure source!  🤝🏻 What brands must focus on value trades when engaging culture 🧢 How Streetwear is the number one global youth expression -------------------------------------- You can find King Adz online at: Instagram [https://www.instagram.com/kingadzrock/?hl=en] and Amazon [https://www.amazon.co.uk/King-Adz/e/B0039X0RX0%3Fref=dbs_a_mng_rwt_scns_share] To get in touch, please find us online at Nerds Collective [https://nerdscollective.com/]

Back2Skool EP.02 ft. CMO, JD Sports - Nadia Kokni

Check out EP02 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆. Nadia shares how a south London gal became the CMO on the show! We talked about the following:  💰 How JD Sports has transformed into a £9bn European business  👥 Why an accurate customer understanding is so important 💥 Why the JD sportswear core consumer is so important within the youth ecosystem Hit us up at www.nerdscollective.com -------------------------------------- To get in touch, please find us online at Nerds Collective [https://nerdscollective.com/]