Be curious

Be Curious ep2 Plastic Gold: The $13 Billions Psychology of Pop Mart

8 min · 28. juni 2025
episode Be Curious ep2 Plastic Gold: The $13 Billions Psychology of Pop Mart cover

Beskrivelse

Shake. Rip. Repeat. Pop Mart’s blind boxes aren’t just toys—they’re engineered addiction. This episode cracks open the secrets: how founder Wang Ning bet on mystery over merchandise, why a 1-in-500 'Secret' Labubu resells for $1,000, and the neuroscience making your hands reach for another box. We’ll explore emotional consumption, the dark side of 'collectible culture,' and why humans pay billions to feel 8 years old again. Warning: You’ll never see a mall roboshop the same way.

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episode Be curious Ep3 🥐 "From Croissants to Cabbages: The Absurd, Genius Rise of Jellycat" cover

Be curious Ep3 🥐 "From Croissants to Cabbages: The Absurd, Genius Rise of Jellycat"

Hold onto your plushies, folks—we're diving into the delightfully absurd world of Jellycat! 🧸✨ Ever wondered why grown adults are shelling out $30 for a plush croissant or a cuddly cabbage? In this episode, we unwraps the magic behind these irresistibly soft companions that have taken the world by storm .From triple-stitched seams that survive toddler tornadoes 🌀 to Parisian bakery pop-ups where plush macarons are 'freshly baked'. We'll explore how Jellycat turns everyday objects into huggable treasures! We'll also reveal the psychology behind why these ultra-soft friends have become Gen Z's emotional support companions and millennials' guilt-free nostalgia trips. Are you ready to know the story behind your plushy? Let's dive in ! (Spoiler: That 'Bashful Bunny' on your desk? It's basically a 3D stress ball with cuter ears.) 🐰💆‍♀️

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