BE THAT LAWYER
Gratis Podkast

BE THAT LAWYER

Podkast av Steve Fretzin

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week. 

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Alle episoder

416 Episoder
episode Mark Silverman: Make It Happen Consistently artwork
Mark Silverman: Make It Happen Consistently
In this episode, Steve Fretzin and Mark Silverman discuss: * Building client relationships from the start of your career. * Bringing your full, authentic self to your client relationships.  * Being forward with those you’ve served when asking for referrals.  * The art of bringing in new work from current clients.    Key Takeaways: * Even when you’re crazy busy, it is key to reach out to a client or post on LinkedIn or send a text to connect with those in your network.  * Everybody wins in referrals when there is a transferral of trust.  * Be honest about where you can add value and where, perhaps, you aren’t the best fit for your clients. * Find what works for you and stay consistent with it. You are running a business and want to maintain that forward momentum.    "The worst thing you can do, and what will tank your relationship and career quickly, is to sell something that you have no business doing." —  Mark Silverman   Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ [https://abovethelaw.com/tag/steve-fretzin/]   Thank you to our Sponsors! Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ [https://www.pimcon.org/] Get Staffed Up: https://getstaffedup.com/bethatlawyer/ [https://getstaffedup.com/bethatlawyer/] Lawmatics: https://www.lawmatics.com/bethatlawyer/ [https://www.lawmatics.com/bethatlawyer/]   Episode References:  * Matt Campobasso: https://www.linkedin.com/in/mrc1921/ [https://www.linkedin.com/in/mrc1921/] * Sales Free Selling Audiobook: https://www.amazon.com/Sales-Free-Selling-Death-Sales-Methodology/dp/B0D9HWPX6W [https://www.amazon.com/Sales-Free-Selling-Death-Sales-Methodology/dp/B0D9HWPX6W]   About Mark Silverman: Mark serves as Locke Lord’s CMBS Special Servicer Team Leader. When borrowers and guarantors fail to meet their obligations, financial institutions, commercial mortgage-backed securities (CMBS) special servicers and other companies look to Mark to enforce those commitments, in or out of the courtroom. Mark frames and resolves issues involving creditors’ rights, loan workouts, bankruptcy and loan enforcement. He advises large, midsized, and small banks; financial institutions; and financial technology companies across the country, as well as the nation’s largest CMBS special servicers.   Connect with Mark Silverman:   Website: https://www.lockelord.com/professionals/s/silverman-mark-a [https://www.lockelord.com/professionals/s/silverman-mark-a] LinkedIn: https://www.linkedin.com/in/marksilverman3/ [https://www.linkedin.com/in/marksilverman3/] :    Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/salesresults/] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.
I går - 32 min
episode Ray Koenig: Finding Your Success Through Authentic Engagement artwork
Ray Koenig: Finding Your Success Through Authentic Engagement
In this episode, Steve Fretzin and Ray Koenig discuss: * Developing a successful practice while remaining authentic to yourself.  * Integrating your charitable and civic pursuits into your successful private practice.  * Picking your extracurricular organizations intentionally and meaningfully.  * Benefiting from bar association participation and leadership.    Key Takeaways: * Try things you’re afraid of - they’re never as bad as you think they will be. * You don’t always need to tell people what type of lawyer you are - for the general public you can build yourself up as a trusted advisor who solves problems.  * Being part of organizations is not enough - you should be building relationships and participating actively in those organizations.  * It’s not all about you. Be authentic, but also spotlight other people’s successes too.    "Pick a board, pick an organization, that's doing the things that you're really interested in, but at the same time, has kind of the audience - the donors, the board members - that are people that you want to get to know for professional reasons as well." —  Ray Koenig   Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge [https://fretzin.com/BTLChallenge]!   Thank you to our Sponsors! Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ [https://www.pimcon.org/] Get Staffed Up: https://getstaffedup.com/bethatlawyer/ [https://getstaffedup.com/bethatlawyer/] Lawmatics: https://www.lawmatics.com/bethatlawyer/ [https://www.lawmatics.com/bethatlawyer/] Rankings: https://rankings.io/ [https://rankings.io/]   Episode References:  * Roy Sexton: https://www.linkedin.com/in/royesexton/ [https://www.linkedin.com/in/royesexton/] * @theBar Podcast: https://www.chicagobar.org/CBA/YLS_Law_Students/_theBar_Podcast.aspx [https://www.chicagobar.org/CBA/YLS_Law_Students/_theBar_Podcast.aspx]   About Ray Koenig: Ray Koenig represents individuals, families, financial and medical institutions, charities and governmental agencies in probate, trust, and guardianship controversies, including complex matters which require practical solutions.  Ray continually provides quality, responsive, and efficient representation to his clients. Ray is dedicated to the needs of his clients, whether that requires aggressive advocacy in a courtroom, skilled negotiations to prevent or conclude litigation, or effective counseling to avoid future trust and estate controversies.  Ray seeks ways to resolve difficult issues in the most effective manner possible. His success has resulted in appointments by judges as Guardian Ad Litem and defense counsel by judges in complicated guardianship matters, and as Special Administrator in problematic probate matters.  Ray has decades of experience in a variety of aspects of controversies involving trusts, probate, guardianships and related fiduciary issues including will and trust contests, will and trust construction and reformation actions, citations to recover, breach of fiduciary duty claims, charitable disputes, and guardianship litigation.  His years of practice have also resulted in his retention as an expert witness in matters involving guardianship and probate issues. His depth of knowledge has been informed by and led to many speaking engagements and publications.  Ray serves as Co-Chair of the firm’s global Litigation practice, and as an elected member of the firm’s Executive Committee. Ray proudly served as Managing Member of the firm’s Chicago office from 2011 to 2023.   Connect with Ray Koenig:   Website: https://www.clarkhill.com/people/ray-j-koenig-iii/ [https://www.clarkhill.com/people/ray-j-koenig-iii/] Email: rkoenig@clarkhill.com [rkoenig@clarkhill.com] LinkedIn: https://www.linkedin.com/in/raykoenig/ [https://www.linkedin.com/in/raykoenig/] LinkedIn: https://www.linkedin.com/company/clark-hill-law/ [https://www.linkedin.com/company/clark-hill-law/]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/salesresults/] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.
18. juli 2024 - 35 min
episode Randa Predergast: Conquering Your Law Firm’s AR and Billing artwork
Randa Predergast: Conquering Your Law Firm’s AR and Billing
In this episode, Steve Fretzin and Randa Predergast discuss: * Committing to your processes no matter how busy or slow your firm is.  * Why many lawyers struggle with billing and accounts receivable.  * Perceived value in your costs with your clients and setting expectations around billing with them.  * Handling difficult AR and collections with clients.    Key Takeaways: * Lack of processes, lack of time, and thinking emotionally about your costs are three of the biggest issues around lawyers receiving their proper payments.  * Lawyers make exceptions more than any other professional industry leading to higher levels of AR. You are not being exceptional when you make exceptions. * You can have your clients on ACH and autopay as long as it is kept securely. This will nearly eliminate your AR.  * Book keeping and collections should not be done by the attorney. They are delegatable to other professionals.   "We want to remove the attorney from this process as much as possible. I only like to bring them in on making decisions about stopping work because of non-payment. So all the tasks up until that point should really go to a legal assistant, admin, billing clerk, or something of that sort, not even a paralegal." —  Randa Predergast   Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge [https://fretzin.com/BTLChallenge]!   Thank you to our Sponsors! Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ [https://www.pimcon.org/] Get Staffed Up: https://getstaffedup.com/bethatlawyer/ [https://getstaffedup.com/bethatlawyer/] Lawmatics: https://www.lawmatics.com/bethatlawyer/ [https://www.lawmatics.com/bethatlawyer/] Rankings: https://rankings.io/ [https://rankings.io/]   Episode References:  * The Go-Giver by Bob Burg & John David Mann: https://thegogiver.com/ [https://thegogiver.com/]   About Randa Predergast: Providing expert services in law firm and case processes (including implementation and training), paralegal support, and billing clerk services on a 1099 basis.   Connect with Randa Predergast:   Website: https://mrsjunelegal.com/ [https://mrsjunelegal.com/] LinkedIn: https://www.linkedin.com/company/mrs-june-legal-llc/ [https://www.linkedin.com/company/mrs-june-legal-llc/] LinkedIn: https://www.linkedin.com/in/attorneywhisperer/ [https://www.linkedin.com/in/attorneywhisperer/] TikTok: https://www.tiktok.com/@attorneywhisperer [https://www.tiktok.com/@attorneywhisperer]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/salesresults/] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.
15. juli 2024 - 33 min
episode Phil Fornaro: Maker of Dreams artwork
Phil Fornaro: Maker of Dreams
In this episode, Steve Fretzin and Phil Fornaro discuss: * Following the flow of everything in the industry.  * Understanding who your community is leveraging them.  * Core mistakes people make when networking.  * Building trust and providing value to clients in legal services.   Key Takeaways: * People are interested in talking about what they do, but if you’re not listening, you can’t figure out what their problem is, and you can’t help them.  * Being a giver is great, but making it reciprocal with networking partners is even better.  * Giving your card at an event is like 1/10 for making something out of it. Making a connection and writing down information on their card with a follow-up later increases that drastically.  * The key to conversion is to provide a solution.    "Client development and business development have resulted in my best and most fulfilling relationships." —  Phil Fornaro   Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge [https://fretzin.com/BTLChallenge]!   Thank you to our Sponsors! Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ [https://www.pimcon.org/] Get Staffed Up: https://getstaffedup.com/bethatlawyer/ [https://getstaffedup.com/bethatlawyer/] Lawmatics: https://www.lawmatics.com/bethatlawyer/ [https://www.lawmatics.com/bethatlawyer/] Rankings: https://rankings.io/ [https://rankings.io/]   Episode References:  * Phil Fulton: https://www.linkedin.com/in/philipfulton/ [https://www.linkedin.com/in/philipfulton/] * Doug Sandler: https://www.linkedin.com/in/doug-sandler [https://www.linkedin.com/in/doug-sandler] * Ken Levinson: https://www.linkedin.com/in/kenlevinsonatty/ [https://www.linkedin.com/in/kenlevinsonatty/] * Buy Back Your Time by Dan Martell: https://www.buybackyourtime.com/ [https://www.buybackyourtime.com/]   About Phil Fornaro: Philip M. Fornaro, a seasoned legal professional with 29 years of experience, serves as the Managing Attorney at Fornaro Law. His commitment extends beyond the practice of law; it's about delivering comprehensive solutions, fostering structure, and forging meaningful connections. Philip's ultimate aim is to enhance and optimize every situation, ensuring that everyone involved experiences profound satisfaction throughout the entire process and embraces the end result.   Connect with Phil Fornaro:   Website: https://www.fornarolaw.com/ [https://www.fornarolaw.com/] LinkedIn: https://www.linkedin.com/in/fornarolaw/ [https://www.linkedin.com/in/fornarolaw/] Light Bulb Moments Podcast: https://podcasts.apple.com/it/podcast/light-bulb-moments-its-all-about-the-energy/id1748362429 [https://podcasts.apple.com/it/podcast/light-bulb-moments-its-all-about-the-energy/id1748362429]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/salesresults/] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.
11. juli 2024 - 34 min
episode MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams artwork
MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams
In this episode, Steve Fretzin and MerriLyn Gibbs discuss: * Staying focused on your goals. * How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. * The art of delegation. * Business lessons from the game of golf. * How you show up every day will determine the results you get.   Key Takeaways: * Delegation starts slow - you don’t have to delegate and forget, you can start with smaller tasks and check the work before the trust is built and you can truly let go of those tasks. * If you’re looking for easy lead generation, start with your existing clients - reach out to them first, that’s where the low-hanging fruit is. * Recognize the value in the bad shots - it’s not about how good your good shots are, it’s how quickly you can recover from the mistakes. * Making mistakes is important. The key is not to keep making the same mistakes over and over.   "There's so much more learning in the errant shots. And that is what makes you a better golfer. Because the next time you see that, it's easier and easier and easier. And it's really fun when you pull off those impossible shots." —  MerriLyn Gibbs Take the BE THAT LAWYER challenge at Fretzin.com/BTLChallenge [https://fretzin.com/BTLChallenge]!   Thank you to our Sponsors! Ready to go from good to GOAT? Attend PIMCOM, the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/ [https://www.pimcon.org/] Get Staffed Up: https://getstaffedup.com/bethatlawyer/ [https://getstaffedup.com/bethatlawyer/] Lawmatics: https://www.lawmatics.com/bethatlawyer/ [https://www.lawmatics.com/bethatlawyer/]   Episode References:  * You Are a Badass at Making Money: Master the Mindset of Wealth [https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975] by Jen Sincero About MerriLyn Gibbs: MerriLyn’s passion is simple: she is driven to help her fellow business owners thrive by empowering them to focus on what they love. As founder and owner of Assistants 4 Hire, MerriLyn has plenty of experience with managing her team and assessing the needs of her clients - but it doesn’t stop there! She also offers business seminars and productivity coaching for those not in need of outside assistance. Her know-how and unrelenting attention to detail make MerriLyn a pro at setting others up for success.   Connect with MerriLyn Gibbs:   Website: https://www.assistants4hire.net/ [https://www.assistants4hire.net/] LinkedIn: https://www.linkedin.com/in/merrilyn-gibbs-50283642/ [https://www.linkedin.com/in/merrilyn-gibbs-50283642/] LinkedIn: https://www.linkedin.com/company/assistants-4-hire/ [https://www.linkedin.com/company/assistants-4-hire/] Facebook: https://www.facebook.com/merrilyn.gibbs [https://www.facebook.com/merrilyn.gibbs] Facebook: https://www.facebook.com/Assistants4hire [https://www.facebook.com/Assistants4hire] Instagram: https://www.instagram.com/assistants4hire/ [https://www.instagram.com/assistants4hire/]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/salesresults/] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911     Show notes by Podcastologist Chelsea Taylor-Sturkie   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.
08. juli 2024 - 29 min
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