BE THAT LAWYER

BE THAT LAWYER

Podkast av Steve Fretzin

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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

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551 Episoder
episode Walt Hampton: Building A Career That Feeds Your Soul artwork

Walt Hampton: Building A Career That Feeds Your Soul

In this episode, Steve Fretzin and Walt Hampton discuss: * Following what lights you up * Mastering time instead of managing it * Saying no to create freedom * Preventing burnout through alignment   Key Takeaways: * Fulfillment doesn’t come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty inside. True success begins when you align your career with your values, strengths, and passions. * Time can’t be managed, only mastered. Working in focused 60–90 minute blocks, minimizing interruptions, and protecting white space helps restore clarity and productivity. How you use your time reflects how much you value yourself. * Every yes dilutes your energy and focus. Learning to say no with grace allows you to set boundaries and prioritize what truly matters. The word “no” is not rejection—it’s an act of self-leadership that protects your well-being. * Burnout fades when your choices reflect your purpose. Create white space, delegate with trust, and honor your physical and mental health. The goal isn’t just endurance—it’s building a life and practice that truly sustains you.   "No is a full sentence. Every yes we give dilutes our effectiveness." —  Walt Hampton   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org [https://www.pimcon.org/]/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ [https://rankings.io/] HireParalegals: https://hireparalegals.com/ [https://hireparalegals.com/]   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ [https://fretzin.com/]   About Walt Hampton: Walt Hampton, J.D., is the Founder & CEO of Summit Success, LLC, a global personal and professional development firm dedicated to helping high-achievers design meaningful work, master time, and live with purpose. A 1984 graduate of Cornell Law School, Walt spent nearly 25 years as managing partner of a commercial litigation and criminal-defense law firm before transitioning to full-time coaching, consulting, training, and speaking. He is the bestselling author of books including Journeys on the Edge: Living a Life That Matters and The Power Principles of Time Mastery: Do Less, Make More, Have Fun. He has trained under Tony Robbins’ Results Coach program, and is a sought-after speaker on topics of leadership, time mastery, and sustainable peak performance. Beyond his professional work, Walt is known for his adventurous pursuits—high-altitude mountaineering, ultra-distance running, and blue-water sailing—underscoring his belief that personal transformation and professional mastery go hand in hand.   Connect with Walt Hampton:  Website: https://www.walthampton.com/ [https://www.walthampton.com/] LinkedIn: https://www.linkedin.com/in/walthampton/ [https://www.linkedin.com/in/walthampton/] Facebook: https://www.facebook.com/walthamptonjr [https://www.facebook.com/walthamptonjr] Instagram: https://www.instagram.com/whamptonjr/?hl=en [https://www.instagram.com/whamptonjr/?hl=en] Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/fretzinsteve] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

I går - 33 min
episode Brian Haugh: Mastering the Lateral Move artwork

Brian Haugh: Mastering the Lateral Move

In this episode, Steve Fretzin and Brian Haugh discuss: * Navigating a selective legal market * Preparing for a lateral move effectively * Building control through specialization * Approaching interviews with intention   Key Takeaways: * The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting success. * Before making a move, gather concrete data on your clients, billables, and performance metrics. Research each potential firm to assess culture, support systems, and compensation structure. Avoid counter-offers and be ready to explain your motivation with confidence and clarity. * Developing a focused niche and growing a book of business provides leverage and stability. Lawyers with established clients can earn up to 20% more while shaping their own trajectory. Becoming a market master turns expertise into opportunity and independence. * Strong interviews center on curiosity, alignment, and authenticity, not just compensation. Show genuine interest in the firm’s mission while understanding its support for your growth. Preparation and presence create trust, leading to stronger and more strategic offers.   "All you got to do is focus on the next second, the next minute, the next hour, the next day, the next week-whatever it is, you don't have to solve the world's problems right now." —  Brian Haugh   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org [https://www.pimcon.org/]/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ [https://rankings.io/] Legalverse Media: https://legalversemedia.com/ [https://legalversemedia.com/] HireParalegals: https://hireparalegals.com/ [https://hireparalegals.com/]   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ [https://fretzin.com/]   About Brian Haugh: Brian G. Haugh is a Partner and Senior Partner at Shapiro Legal Search, a member firm of the Sanford Rose Associates network. He helps lead the firm’s legal recruitment services, specializing in identifying top legal talent and placing senior-level attorneys who bring both technical excellence and business insight. With years of experience in legal search, Brian’s work sits at the intersection of law practice strategy and executive recruiting. His approach emphasizes integrity, transparency, and long-term relationships, helping candidates and firms navigate complex career transitions with clarity and confidence. Outside of his professional role, Brian is a certified private pilot and an active member of the Entrepreneurs’ Organization – Chicago. He holds a degree from the University of Illinois Urbana-Champaign and remains committed to continuous learning and high-performance leadership.   Connect with Brian Haugh:  Phone: 312-593-0810   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/fretzinsteve] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

03. nov. 2025 - 31 min
episode Dr. Rachel Boehm: Sustaining Excellence Through Resilience artwork

Dr. Rachel Boehm: Sustaining Excellence Through Resilience

In this episode, Steve Fretzin and Dr. Rachel Boehm discuss: * Building systems that support adaptability * Redefining peak performance for longevity * Clearing mental clutter for growth * Pursuing fulfillment through reflection and learning   Key Takeaways: * Sustainable success in law combines strong organizational structures with personal flexibility. This balance allows attorneys to navigate change, manage chaos, and stay grounded amid demands. * True performance isn’t about short-term output but about consistency and well-being over time. Intentional rest, stress management, and self-care sustain excellence without leading to burnout. * Unhelpful “head trash” often limits progress more than external pressures or workload. * Addressing mindset challenges builds clarity, resilience, and openness to new possibilities. * Regularly reassessing goals and definitions of success keeps one aligned and purposeful. Continuous improvement, mentorship, and meaning-centered work lead to lasting contentment.   "Culture is a verb. You have to keep creating it." —  Dr. Rachel Boehm   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org [https://www.pimcon.org/]/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ [https://rankings.io/] Legalverse Media: https://legalversemedia.com/ [https://legalversemedia.com/]   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ [https://fretzin.com/]   About Dr. Rachel Boehm: Rachel Boehm is an award-winning journalist turned workplace-wellness advocate who helps individuals and organizations redefine success, mental clarity, and sustainable performance. With a background in communications and well-being, she guides clients past “head trash,” builds adaptive systems, and cultivates lasting contentment rather than short-term fixes. Rachel’s work blends empathy and strategy, equipping professionals to lead with heart, purpose, and resilience.   Connect with Dr. Rachel Boehm:  Website: https://rachelboehm.com/ [https://rachelboehm.com/] LinkedIn: https://www.linkedin.com/in/rachelboehm/ [https://www.linkedin.com/in/rachelboehm/]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/fretzinsteve] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

30. okt. 2025 - 32 min
episode Charles Gallaer: Simplifying the Practice to Amplify the Impact artwork

Charles Gallaer: Simplifying the Practice to Amplify the Impact

In this episode, Steve Fretzin and Charles Gallaer discuss: * Simplifying communication for clarity * Building systems for an organization * Investing in professional growth * Learning resilience through experience   Key Takeaways: * Lawyers who communicate simply build stronger connections with clients and colleagues. Clear language removes confusion and makes legal concepts easier to understand. Simplicity earns trust and enhances professional credibility. * Effective systems keep information, tasks, and deadlines in check. Tools like OneNote, Remarkable, and frameworks like “Second Brain” support focus and structure. The organization ensures consistency and reliability in client service. * Continuous learning and adopting new technologies strengthen long-term success. Investing in tools, systems, and skills helps lawyers stay efficient and relevant. Growth-minded professionals turn adaptation into an advantage. * Setbacks are learning opportunities, not reasons for regret. By reflecting instead of reacting, lawyers can grow wiser and more confident. Resilience transforms challenges into lasting professional strength.   "It's important to keep things simple...anything we can do to boil it down into as simple as terms...through that simplicity, it can really give you a level of clarity that you didn't think was possible." —  Charles Gallaer   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org [https://www.pimcon.org/]/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ [https://rankings.io/] Legalverse Media: https://legalversemedia.com/ [https://legalversemedia.com/]   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ [https://fretzin.com/]   About Charles Gallaer: Charles Gallaer, Esq., is an attorney focused on automotive retail and dealership law. He is licensed in New York, New Jersey, and Florida and serves as an associate advising manufacturers, dealer groups, and franchised operators. Before law school, he held roles at Ford Motor Company and served as general manager of his family’s Lincoln-Mercury dealership, giving him hands-on operational insight into the industry. He earned his J.D. with distinction from Brooklyn Law School and holds a B.A. from the University of Virginia. Charles advises on transactions, litigation, compliance, data privacy, EV mandates, and vendor contracts. He speaks regularly at industry events and contributes to publications on dealership law and regulation.   Connect with Charles Gallaer:  Website: https://www.afslaw.com/attorneys/charles-gallaer [https://www.afslaw.com/attorneys/charles-gallaer] LinkedIn: https://www.linkedin.com/in/charlesgallaer/ [https://www.linkedin.com/in/charlesgallaer/] Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/fretzinsteve] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

27. okt. 2025 - 33 min
episode Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them artwork

Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them

In this episode, Steve Fretzin and Stacey Brown Randall discuss: * The realities and misconceptions of referral marketing for professionals * Building genuine, relationship-driven client experiences that foster loyalty * Balancing efficiency, personalization, and automation in client communication * Mindset management and learning from business failures in professional growth   Key Takeaways: * Doing great work alone doesn’t automatically generate referrals—intentional relationship-building and structured referral strategies are essential. * A strong client experience combines excellent work output with emotional connection and proactive relationship touchpoints across the “new,” “active,” and “alumni” stages. * Only about 20–30% of clients are typically referred; managing expectations and distinguishing between repeat and referred clients prevents misleading assumptions about referral rates. * Protecting one’s mindset and resisting external pressure or comparison—especially regarding success metrics—is crucial to maintaining authenticity and preventing burnout.   "Doing great work does not equal referrals." —  Stacey Brown Randall   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org [https://www.pimcon.org/]/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ [https://rankings.io/] Legalverse Media: https://legalversemedia.com/ [https://legalversemedia.com/]   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ [https://fretzin.com/]   About Stacey Brown Randall: Stacey Brown Randall is the author of the new book, The Referable Client Experience, the award-winning book, Generating Business Referrals Without Asking, and the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor's Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids.   Connect with Stacey Brown Randall:   Website: https://staceybrownrandall.com/ [https://staceybrownrandall.com/] Book: The Referable Client Experience: https://referableclientexperience.com/ [https://referableclientexperience.com/] Show: Roadmap to Referrals: https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350 [https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350] LinkedIn: https://www.linkedin.com/in/staceybrandall/ [https://www.linkedin.com/in/staceybrandall/]   Connect with Steve Fretzin: LinkedIn: Steve Fretzin [https://www.linkedin.com/in/stevefretzin/] Twitter: @stevefretzin [https://twitter.com/stevefretzin] Instagram: @fretzinsteve [https://www.instagram.com/fretzinsteve/] Facebook: Fretzin, Inc. [https://www.facebook.com/fretzinsteve] Website: Fretzin.com [https://fretzin.com/] Email: Steve@Fretzin.com [Steve@Fretzin.com] Book: Legal Business Development Isn't Rocket Science [https://www.fretzin.com/about/books/] and more! [https://fretzin.com/about/books/] YouTube: Steve Fretzin [https://www.youtube.com/user/SalesResultsInc] Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. [https://www.turnkeypodcast.com/] You're the expert. Your podcast will prove it.

23. okt. 2025 - 31 min
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