Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Management at Cint Stephanie Gall. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-btn-navigating-whiplash-how-real-time-brand-lift-helps-advertisers-thrive-uncertainty   © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights [https://www.cint.com/lp/marketing-analytics-lucid-measurement/?utm_source=Partner+Marketing&utm_medium=Emarketer+Podcast&utm_campaign=lucid+measurement+brand].

On today’s podcast episode, we check in on how retailers’ financials are looking this year, different approaches to inventory, and what Q2 is telling us. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analysts Blake Droesch and Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-reimagining-retail-retail-pulse-check-inventory-approaches-price-moves-what-q2-is-telling-us © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights [https://www.cint.com/lp/marketing-analytics-lucid-measurement/?utm_source=Partner+Marketing&utm_medium=Emarketer+Podcast&utm_campaign=lucid+measurement+brand].

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.   Report - https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else [https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-google-just-embedded-ai-chatbot-search-might-not-enough-behind-numbers © 2025 EMARKETER

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-btn-gifs-ads-how-people-interact-with-them-with-giphy   © 2025 EMARKETER   Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com [https://ads.giphy.com/].

On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    © 2025 EMARKETER