Lytt til Behind the Numbers: an EMARKETER Podcast

On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-btn-what-traveler-media-do-that-retail-media-cant-with-kinective-media-by-united-airlines   © 2025 EMARKETER   https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines Kinective Media by United Airlines [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] to get started today.

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-tariffs-here-consumer-shifts-surprising-outcomes-must-watch-metrics [https://www.emarketer.com/content/podcast-reimagining-retail-tariffs-here-consumer-shifts-surprising-outcomes-must-watch-metrics]   © 2025 EMARKETER     Kinective Media by United Airlines [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] to get started today.

On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-behind-numbers-tik-tok-latest-on-trump-s-extension-deal-talks   © 2025 EMARKETER   Kinective Media by United Airlines [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] to get started today.

On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-next-gen-ai-assistants-autonomous-agents-beyond [https://www.emarketer.com/content/podcast-behind-numbers-next-gen-ai-assistants-autonomous-agents-beyond] © 2025 EMARKETER

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com]    For a transcript of this episode click here:  https://www.emarketer.com/content/ [https://www.emarketer.com/content/]podcast-reimagining-retail-how-french-department-store-icon-printemps-reinventing-us-retail   © 2025 EMARKETER     Kinective Media by United Airlines [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com [https://c212.net/c/link/?t=0&l=en&o=4185581-1&h=4018703104&u=http%3A%2F%2Fkinectivemedia.com%2F&a=Kinective+Media+by+United+Airlines] to get started today.