Why Fake Scarcity is Killing Your Brand

Stop Losing Money to Bad Customer Support

The conversation with Oleg Krasnov delves into the importance of customer support for businesses of all sizes, emphasizing the need for a customer-centric approach and the impact of support on customer retention. Oleg shares insights on hiring for support roles and the value of empathy in customer interactions. The conversation covers a wide range of topics, including the hiring process, the importance of values, and the role of AI in customer support. Oleg shares insights on the hiring process, the significance of motivation and values, and the use of values as a tool for culture-building. Additionally, he discusses the evolution of customer support and the challenges and opportunities presented by AI. Takeaways * Customer support is a core capacity for any company, regardless of its size. * The right talent and environment for support roles can lead to exceptional customer experiences and low attrition rates. Hiring Process * Values as a Tool * AI in Customer Support Chapters * 00:00 Hiring for Support Roles and the Value of Empathy * 40:30 The Hiring Process: Skills and Motivation * 52:30 The Importance of Values in Hiring and Culture-Building * 01:21:02 AI in Customer Support: Challenges and Opportunities

Why Fake Scarcity is Killing Your Brand

Most brands do not lose trust in one big moment.They lose it one fake sale at a time.In this episode, I break down why real scarcity builds demand, while fake scarcity makes brands look cheap.You’ll see why Apple, Hermès and Supreme win with scarcity, and why constant discounts quietly damage trust, pricing power and growth.Comment with one way you could build real scarcity into your business.