9 Reasons Why Your Content Isn’t Popping Off

Building a Community, Not Just an Audience | With Terri

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] In this episode of Beyond The Tweezers, I sit down with beauty artist and educator Terri for a conversation that goes far beyond beauty. Terri shares her journey into the industry, from taking her very first spray tanning course while working at Waitrose, to discovering a passion for teaching and travelling around the UK training beginners in beauty treatments. She talks about the moment she realised she was good at teaching, after helping another student who was struggling on a course she was attending herself. Throughout this conversation, Terri opens up about her experience with depression and the challenges she faced during some difficult periods of her life. She shares how becoming self employed allowed her to create the structure and working hours she needed at the time, helping her move forward while still protecting her mental wellbeing. One of the biggest focuses of this episode is the difference between building an audience and building a community. Terri has built a loyal community of people who genuinely trust her, and we dive into how she's done that through consistency, showing up as herself, supporting others and creating real connections. Terri also shares her experience of being bullied in the workplace, who spoke to her badly and made her working life incredibly difficult. She talks about crying outside, picking herself back up and walking straight back into the classroom to continue teaching. We also discuss authenticity within the beauty industry, why being relatable matters, and how some of the marketing we see online doesn't always reflect reality. This conversation is honest, inspiring and full of lessons that go far beyond beauty. It's about resilience, finding your confidence, staying true to yourself and building something that genuinely helps people. If you've ever struggled with confidence, mental health or you’re wondering how to build a community that truly trusts you, this episode is for you. Don't forget to press follow, subscribe, or whatever button is in front of you, so you never miss an episode. Connect with Terri: https://www.instagram.com/bellesbeautytraining?igsh=NjUwMnRhZ3B3MnVj [https://www.instagram.com/bellesbeautytraining?igsh=NjUwMnRhZ3B3MnVj] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

We’re More Than Just The Service We Provide

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] Hello and welcome back to Beyond The Tweezers ❤️ In today’s solo episode, I’m talking about something I genuinely don’t think gets spoken about enough in the beauty industry… the emotional side of working with clients. This Episode is Sponsored By Lash Oasis. want to try their new Hybrid Korean Lash Lift Products? Try their sample range for FREE. Use code: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] As beauty professionals, we are so much more than just the service we provide. We become the therapist, the agony aunt, the safe space, the shoulder to cry on, the confidence boost, the person our clients feel comfortable enough to open up to. And while that side of this industry is incredibly special, it can also feel emotionally heavy at times too. In this episode, I open up about: ✨ The emotional bond we build with clients ✨ Absorbing other people’s energy and emotions ✨ Feeling emotionally drained without even realising ✨ The conversations and situations nobody prepares you for in this industry ✨ Protecting your energy and creating healthy boundaries with clients ✨ Why it’s okay to care deeply without carrying everybody else’s problems as your own I also share some personal experiences from my own career and why I truly believe this industry prepares us for the treatment… but not always the emotional side of working so closely with people. If you’ve ever left work still thinking about a client, felt emotionally drained after appointments, or struggled with carrying the heaviness of conversations home with you… this episode is for you. And if you’re listening thinking “I thought it was just me”… I promise, it isn’t ❤️ If you enjoy this episode, don’t forget to follow/subscribe so you never miss an episode of Beyond The Tweezers. This Episode is Sponsored By Lash Oasis. want to try their new Hybrid Korean Lash Lift Products? Try their sample range for FREE. Use code: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

Plot Twist: I Became Allergic To My Industry | Elle Taylor

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] In this episode of Beyond The Tweezers, I’m joined by lash and brow artist Elle - best known as @LashElle on instagram. Elle shares the emotional reality of becoming allergic to her lash glue -  the very thing her career was built on. This Episode is Sponsored By Lash Oasis. want to try their new Hybrid Korean Lash Lift Products? Try their sample range for FREE. Use code: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] After years of specialising in lash extensions, winning awards, and building a busy clientele, Elle began suffering severe allergic reactions that affected both her physically and mentally. Eventually, she made the difficult decision to stop offering lash extensions completely. We talk about the emotional impact of pivoting her business, rebuilding her books through Korean lash lifts, brows and dermaplaning, navigating quieter periods in her diary, losing confidence online, and how losing her spark with lash extensions - alongside the allergic reactions - ultimately pushed her to make a life changing decision. This is a raw and honest conversation about identity, change, rebuilding, and the hidden health risks that aren’t spoken about enough in the beauty industry. Connect with Elle here: https://www.instagram.com/lashelleuk?igsh=bXQxdDc2Z2V1MGtq [https://www.instagram.com/lashelleuk?igsh=bXQxdDc2Z2V1MGtq] This Episode is Sponsored By Lash Oasis. want to try their new Hybrid Korean Lash Lift Products? Try their sample range for FREE. Use code: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

9 Reasons Why Your Content Isn’t Popping Off

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] Why isn’t your content converting into clients, bookings or students? This Episode is Sponsored by Lash Oasis  Shop the full kit OR grab & try the Hybrid Korean Lash Lift Samples now for FREE.. Just USE THE CODE: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] In this solo episode of Beyond The Tweezers, I’m talking honestly about the real reasons your content might not be “popping off” - and it’s never usually the algorithm. I cover: * Having a confused audience * Why views don’t always equal bookings * Looking busy online when you’re actually not * Why your content might be attracting the wrong people * Posting without intention * AI captions and losing connection with your audience * Why obsessing over numbers is ruining your creativity * Speaking directly to your ideal client * Showing up authentically online I also share personal experiences from my own business and content journey - including when I realised my content was performing… but attracting the wrong audience. This episode is honest, direct and probably a little bit of a wake up call… but sometimes we need that. If this episode helps you, make sure to subscribe and share it with another beauty professional who needs to hear it! ✨ Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

Stop Trying to Fit In - This Is How You Actually Stand Out Online | Charlotte Fulcher | Nail Industry Educator

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] In this episode, I’m joined by the amazing Charlotte Fulcher - nail artist, educator for The Nail Tech Org, and honestly… one of the most natural content creators I’ve come across. This Episode is Sponsored by Lash Oasis  Shop the full kit OR grab & try the Hybrid Korean Lash Lift Samples now for FREE.. Just USE THE CODE: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] Charlotte’s journey is such a powerful one. From doing nails for her school friends, to working in the corporate world and civil service, to building her own business during COVID, this episode really shows what can happen when you actually go all in on yourself. What I love most about Charlotte’s story is how full circle it is… she once messaged Amy (the founder of the Nail Tech Org) saying she’d love to work for her one day.. and years later, Amy reached out to her to speak on a panel… which then led to her becoming one of just three educators for The Nail Tech Org. Honestly, proof that putting yourself out there matters. We also talk about identity, confidence, and not shrinking yourself to fit in. Charlotte opens up about how she used to hold herself back at school, and how she’s now fully stepped into who she is - bright, bold, creative, and completely unapologetic. But the main focus of this episode is content creation and this is where it gets so valuable. Charlotte shares: * How she built a fully booked business through content * Why authenticity is everything (and why overthinking is holding you back) * How to actually connect with your audience * Finding your niche and speaking to the right people (not everyone) * How she comes up with ideas and creates content that lands * Why being yourself is your biggest advantage online One thing she said that really stuck with me: “The world wants you to fit in, but the universe wants you to stand out.” This episode will leave you feeling inspired, motivated, and probably rethinking how you’re showing up online. If you’ve ever struggled with content, confidence, or knowing how to stand out in a crowded industry… this one’s for you. This Episode is Sponsored by Lash Oasis  Grab & try their NEW Hybrid Korean Lash Lift Samples now for FREE.. Just USE THE CODE: KARIS  https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738 [https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]