Blinkfire Analytics Podcast

Blinkfire Analytics Podcast

Podkast av Michael Bolden

Learn more about how your favorite teams function from a front office perspective! Blinkfire Analytics weaves together the worlds of business, sponsorships, and sports in a fun and enjoyable approach, gathering insights from some of the best and brightest minds in the industry.

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Alle episoder

7 Episoder
episode United Airlines: An Airline's Perspective on Sponsorship, Varying Performance Metrics for Properties, and United's Strategic Giving Pillars artwork
United Airlines: An Airline's Perspective on Sponsorship, Varying Performance Metrics for Properties, and United's Strategic Giving Pillars

Rahsaan Johnson, Director of Global Sponsorship Activation at United Airlines, joins Blinkfire Analytics to talk about how United Airlines curates its sponsorship strategy, the challenges the airline industry faces in tracking KPI's, and how performance metrics can vary for specific properties and the specific time.

16. nov. 2020 - 30 min
episode Tim McLoughlin: A Brand's Perspective on Sports Partnerships, the Importance of Social Media, and KPIs that Matter artwork
Tim McLoughlin: A Brand's Perspective on Sports Partnerships, the Importance of Social Media, and KPIs that Matter

Tim McLoughlin, formerly of Hotels.com [http://hotels.com/], joins Blinkfire Analytics to talk about the strategy and process of securing partnerships, defining objectives for specific partnerships early in the process, and how the growth of digital and social media will play an integral part in the future of sponsorships.

26. aug. 2020 - 24 min
episode Drone Champions League: Target Audiences, Integrating Partners in Real-Time, and the Evolution of Drone Racing artwork
Drone Champions League: Target Audiences, Integrating Partners in Real-Time, and the Evolution of Drone Racing

Description: Benedikt Brandmeier, Drone Champions League (DCL) Head of Sales and Business Development, joins Blinkfire Analytics to talk about how DCL attracts a very unique audience for its partners, the evolution of drone racing over the years, and the advantage of having an online and virtual strategy in place prior to COVID-19.

26. juni 2020 - 25 min
episode Drone Racing League: Founding and Scaling DRL, Upcoming FanDuel SIM Series, and DRL's Emphasis on Technology artwork
Drone Racing League: Founding and Scaling DRL, Upcoming FanDuel SIM Series, and DRL's Emphasis on Technology

Drone Racing League’s Founder and CEO Nicholas Horbaczewski joins Blinkfire Analytics to talk about how DRL differentiates itself in the world of sports, the new FanDuel DRL Simcup Series, and the steps they are taking to build the next global racing sport.

15. mai 2020 - 13 min
episode ESL Gaming: Prosperous Relationships with Brands, "Aha Moments", and Catering to All Audiences artwork
ESL Gaming: Prosperous Relationships with Brands, "Aha Moments", and Catering to All Audiences

Rodrigo Samwell joins Blinkfire Analytics to talk about how ESL Gaming continues to excel in the esports industry by creating lasting and beneficial relationships with brand partners (both endemic and traditional). BONUS: Rodrigo shares best practices organizations can use to better engage with their fans and audiences!

16. apr. 2020 - 34 min
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