Breaking and Entering Advertising Podcast

Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side. She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon. You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career. Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth. LinkedIn: https://www.linkedin.com/in/laurenshieldking/

This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolution of advertising in the context of remote work, the importance of nurturing early talent, and offers advice for those looking to break into the industry. The conversation covers McGarrah Jessee's unique approach to creativity and client relationships, highlighting successful partnerships with brands like Yeti, Deep Eddie Vodka, and more. Roan emphasizes the significance of creating a fun working environment and fostering a culture that prioritizes creativity and human connections over business constraints.

In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently. She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs. 00:00 Welcome to the Podcast & Honeymoon Excitement 00:30 The Journey of a Belated Honeymoon 01:21 Unplugging for a Beach Getaway 02:10 Revisiting Olivia's First Podcast Appearance 02:22 Olivia's Role at Adweek & The Power of Networking 04:12 Introducing a New Segment: Break-In Tools 05:03 The Genesis of a Resourceful Series for Aspiring Advertisers 08:30 Diving Deep into Agency Fellowship Programs 11:20 The Vision Behind the Series & Its Impact 16:07 How to Access the Rising Marketers Guide & Closing Thoughts

Back to Brand-Side. This episode dives deep into Shure Incorporated, a brand our team at Breaking and Entering is incredibly passionate about, with insights from Garrison Krotz. Garrison is an Associate Manager of Global Media Relations at Shure Incorporated. Garrison talks about his journey from PR Agency Ketchum to Shure, blending professional growth with personal passions. We discuss the importance of networking and connecting with industry professionals to navigate career transitions!

Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner. He's really good at advertising. Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions. But Aaron's journey wasn't always lined with accolades. He faced job losses and challenges that tested his resilience and creativity. You'll hear how Aaron turned setbacks into stepping stones, leading to groundbreaking work and industry-wide recognition. His story is a testament to the power of perseverance and innovative thinking in advertising. Connect with him on LinkedIn: https://www.linkedin.com/in/aaron-starkman-5833b047/