Broken Benefits
What happens when you put an auditor in charge of employee benefits? You stop accepting assumptions. In this episode of Broken Benefits, Brian Duclos shares how a non-traditional background in accounting and internal audit shaped his approach to benefits strategy—and ultimately led him to challenge many of the industry's long-standing norms. Rather than accepting annual cost increases as inevitable, Brian applies financial discipline, operational rigor, and data-driven decision-making to one of the largest expense categories organizations face. The result has been a series of innovative plan design strategies, stronger vendor accountability, and a fundamentally different way of thinking about benefits management. This conversation explores the importance of data ownership, performance guarantees, vendor oversight, and why benefits leaders should start thinking more like business operators. If you're responsible for managing healthcare costs, improving employee outcomes, or driving value from your benefits program, this episode offers a practical blueprint for doing things differently. Chapters: 00:00 The Audit That Changed Everything 00:26 Introduction to Brian Duclos 01:16 From Accounting to Benefits Leadership 04:16 Why Brian Left Internal Audit to Fix Benefits 08:09 The Advantage of a Non-Traditional Background 11:05 Challenging Industry Assumptions 14:09 A Case Study in Benefits Innovation 18:13 Why Operational Excellence Matters 20:34 Building Innovative Benefits Strategies 21:53 Start with the Data 24:01 Turning Insights into Action 25:36 Getting Team Buy-In for Change 29:13 Psychological Safety and Innovation 30:12 How to Sell New Ideas to Leadership 33:00 Building the Executive Business Case 34:56 Vendor Accountability and Performance Guarantees 38:00 Finding Hidden Costs in Your Health Plan 39:53 Following the Data to Better Outcomes 43:10 Eliminating Misaligned Incentives in Healthcare 45:12 Contracting, Transparency, and Employer Leverage 47:42 Choosing the Right Advisors and Partners 49:36 What Industry Conferences Actually Teach You 51:33 The Traits of Successful Benefits Leaders 53:15 Brian's Framework for Driving Change 55:10 Final Advice for Benefits Professionals 56:49 Closing Thoughts
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