Business Of Fashion

In this interview you will meet Benjamin Zoldan, the West Coast Regional Sales Manager for Joseph Ribkoff. He has been with Ribkoff for over 10 years, and they have been in the industry for over 60! The foundation this brand has in loyalty is obvious. We met with Ben in Ribkoff's showroom here at the New Mart. There is so much we can learn from brands like Ribkoff and their incredible legacy. Watch this interview to learn more about how being consistent in your designs, message and point of view contribute to the success of a brand.

In this interview the New Mart Network visits the Ashley Mason Showroom, ran by owner Michelle Mulleneaux. Ashley Mason is also joined in the showroom by sister brand, Prosperity Denim - both lines are affordable, trend-focused denim. Michelle will share with us her personal story of how she started in the fashion business, what inspired the naming and values of her company, and the role she has found herself playing in the industry today. Viewers will quickly learn from this interview the importance of passion and purpose in the fashion business, and also how taking "the big risk" of starting your own business would have been worth it all along.

Next up in our series, The New Mart Network visits the Lynn Girard Showroom! Inside their beautiful space the dynamic duo, who often go by 'Flynn', introduce us to life in the fashion business. In this interview you will learn Lynn Girard's story and how she came to know her now partner, Florence Ratzsch. With experience and finesse in their tool belt, these ladies head up a powerful team of sales professionals who pride themselves on authenticity and real connection. Learn from them how good energy translates to good business.

In this interview you will meet Nicole Becker of AHQ (Accessory Headquarters) VP of sales, merchandising, and brand management. We recently went to the AHQ showroom at the New Mart Building in Downtown LA to explore their collections. While there we learned how AHQ uses data analytics to bring better product to their customers, also their ecommerce challenges and revelations, as well as Nicole's background in the business. Nicole has aspirations for continuing education, and talks about how FIDM's Product Development program changed her career path, and eventually got her into the Art Department.

In this interview you will meet one of the first ever Activewear sales representatives, Brandy Garrison. We recently went to her showroom at the New Mart Building in Downtown LA to learn about the undeniable growth in Activewear over recent years. Brandy shares with us how she got into the business herself, what she looks forward to every-day at work, and the road she has traveled in the Activewear space. Viewers will learn how the rise popularity in practicing Yoga, paralleled with the rise of the Activewear category in Fashion.