Business of Software Podcast

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the four Autobookers taking to the stage in the fall to discuss connecting sales with marketing. Happy listening!

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software companies.

Jason Cohen of WP Engine [https://businessofsoftware.org/talks/speakers/jason-cohen/] fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited him on the podcast to discuss how SaaS and software companies can prepare for, and take advantage of, a recession.

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.