Changing The Game

From ESPN to FanDuel: How Jennifer Matthews Built Brands Across Sports, Media, and Betting

35 min · 26. mars 2026
episode From ESPN to FanDuel: How Jennifer Matthews Built Brands Across Sports, Media, and Betting cover

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#26: Jennifer Matthews is a former Division I volleyball player at Siena University who built an executive career shaping some of the biggest brands in sports and media, including Sports Illustrated, ESPN, NBC, and FanDuel. Most recently, she served as Vice President of Brand Strategy at FanDuel, helping build the brand during one of the fastest-growing eras in sports. In this episode, Jennifer shares how her athlete mindset fueled her leadership, why she chose roles where she could build brands from the ground up, and how trusting a nonlinear career helped her grow with confidence. A must-listen for anyone navigating career transitions, leadership pressure, or building something without a playbook.

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episode From ESPN to FanDuel: How Jennifer Matthews Built Brands Across Sports, Media, and Betting cover

From ESPN to FanDuel: How Jennifer Matthews Built Brands Across Sports, Media, and Betting

#26: Jennifer Matthews is a former Division I volleyball player at Siena University who built an executive career shaping some of the biggest brands in sports and media, including Sports Illustrated, ESPN, NBC, and FanDuel. Most recently, she served as Vice President of Brand Strategy at FanDuel, helping build the brand during one of the fastest-growing eras in sports. In this episode, Jennifer shares how her athlete mindset fueled her leadership, why she chose roles where she could build brands from the ground up, and how trusting a nonlinear career helped her grow with confidence. A must-listen for anyone navigating career transitions, leadership pressure, or building something without a playbook.

26. mars 202635 min