How AI-created fakes are taking business from online influencers

Stuart Bruce - Purposeful Relations

Today’s guest on the Comms Dart Podcast is Stuart Bruce [https://x.com/stuartbruce] of PR Futurist [https://www.stuartbruce.biz/] and Purposeful Relations [https://purposefulrelations.com/], a consultancy that helps businesses integrate Generative AI to enhance their operations. Stuart is a public relations innovator. He has 30+ years experience across all aspects of public relations, communications and corporate affairs. Today he specialises on advising communications teams and agencies on improving performance using AI, technology, data and analytics, measurement and evaluation, culture change, learning and professional development. He works globally and has advised clients such as Google, Nestlé, Rolls-Royce, Network Rail, European Commission, the Ukrainian government, Motability, Sage, Commonwealth War Graves Commission, Northern Housing Consortium, Tourism Ireland, NICE, Leo Burnett and Finsbury Glover Herring. He is Global Executive Committee member of the World Communication Forum Association in Davos and former director of the CIPR where he is a chartered member and fellow. Stuart regularly provides media comment and judges industry awards. In this podcast, we cover: * 00:15 Stuart introduces himself * 02:50 How has the industry changed due to technology * 07:08 The golden age of social media * 8:38 The Global CommsTech report Stuart published * 11:17 Budget issues when it comes to using tech in comms * 13:52 The trends Stuart is seeing in CommsTech * 15:12 Stuart's comms analysis of the 2024 UK General Election * 19:34 How comms teams are currently using AI * 31:16 More disruption is coming * 34:16 Stuart's advice to young people in 2024 * 37:30 Stuart's philosophy to continue to enjoy his work * 38:54 Where to find Stuart online

Isabella Williamson - Tyde AI

Today’s guest is Isabella Williamson [https://www.linkedin.com/in/isabellawilliamson] of Tyde AI [https://www.tyde-ai.com/], a consultancy that helps businesses integrate Generative AI to enhance their operations. She has led Generative AI projects for agencies and in-house communications and marketing teams, assisting decision-makers in creating strategies, optimising workflows, developing AI training programmes, and managing risk. She has provided AI training to notable organisations such as Mubadala and Edelman and has spoken about the impact of AI on business operations at events like GITEX and Seamless. Before founding Tyde.AI, Isabella led Emerging Technologies for a UAE-based government advisory firm, focusing on the application of these technologies to strategic communications. In this podcast, we cover: * 00:00 The transition from communications to AI consultancy in Dubai * 03:30 Divided views on AI impact; hype persists * 09:04 AI integration in business processes: challenges and benefits * 10:23 AI can automate information logging for efficiency * 14:26 Focusing on problems before seeking solutions * 16:43 Experts in domain with AI enthusiasm excel * 20:42 AI poses threat to content agencies * 24:34 ChatGPT isn't the only generative AI option * 27:59 Involving HR and nontechnical people in AI projects * 32:59 Third-party tools raise ethical and security concerns * 34:23 Challenges in the ethical use of AI tools * 40:15 Specialized AI tools becoming more prevalent and affordable * 41:35 Companies will seek AI-empowered comms professionals * 47:01 Efficiently learn about AI from experts * 48:38 Seeking specialist AI input is better than figuring out alone

What worries CEOs the most about generative AI

In today's episode, we'll cover CEOs' concerns about generative AI, the discrepancy between 94% of Google SGE links and organic results, and Mark Zuckerberg's disclosure of Meta's open source AGI plans. Make sure to visit us at thumos.uk for more new content.

OpenAI launches a store for custom AI-powered chatbots

In today's episode, we'll cover OpenAI debuts ChatGPT subscription aimed at small teams, OpenAI launches a store for custom AI-powered chatbots and Meta’s new disclosure requirements for AI-altered ad content. Make sure to visit us at thumos.uk for more new content.

How AI-created fakes are taking business from online influencers

In today's episode, we'll cover The New York Times suing OpenAI and Microsoft over AI using copyrighted work, how AI-created influencers are taking business from real influencers and US policymakers addressing concerns with TikTok. Make sure to visit us at thumos.uk for more new content.