Damn Good Marketing

The Strategy Every Entrepreneur Needs Now

This podcast was created after launching a sold-out marketing event because the industry needs more truth, more honesty, and a whole lot less noise. So many creators, founders, and business owners are out here trying to grow something meaningful, but the guidance they get is surface-level, trendy, and often disconnected from real life.  This show exists to change that. Every week, you get a raw, unfiltered look at what it actually takes to build a brand online without sacrificing your values, your mental peace, or the parts of you that make your work worth doing.  We talk strategy, but we also talk self-belief. We talk about growth, but we also talk about integrity. Because building a brand that lasts requires both. In this episode, we go deep into: * The fear and thrill of shooting your shot with big names and what happens inside your body when you stretch your capacity * How to recognize the difference between stress and the discomfort of leveling up * Why uncomfortability is one of the most accurate signs that you’re on the right path * The reality of building relationships with brands in 2026—what actually gets their attention * Why micro-influencers and community-driven creators are dominating right now * The long game mindset required to build a brand that turns heads, opens doors, and stays relevant for years, not months * How faith, confidence, and consistency shape your journey more than any algorithm ever will If you're someone who’s tired of spinning your wheels… if you’re ready to show up boldly, take up space, and build something with purpose… if you want to market with confidence, clarity, and consistency, this podcast is for you. You deserve to grow without losing yourself. You deserve to create something that matters. And you deserve to chase your God-given purpose with your whole chest. Let’s build something real. Let’s do the damn thing. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

The Strategy Every Entrepreneur Needs Now

Today’s solo episode dives deep into the ONLY marketing strategy that truly matters heading into 2026: connection, emotion, consistency, and storytelling. Shelby pulls back the curtain on what humanizing your brand actually means — far beyond the curated aesthetics, trending audios, or the pressure to perform for the algorithm. This episode challenges the idea that growth comes from tactics alone and instead shows you why people buy from the brands that feel the most real, relatable, and rooted in truth. Inside this powerful conversation, Shelby walks you through how to show up as the founder in a way that builds real trust, how to weave emotion into your content without faking vulnerability, and why consistency paired with authenticity creates long-lasting loyalty in a saturated market. You’ll learn: * Why human-centered brands will dominate in 2026 * How to stop “performing” online and start being * What truly makes an audience feel connected to you * Why your story and presence matter more than any trend * How to create content that outlives the algorithm This episode is raw, honest, and packed with the kind of truth most marketers avoid, the truth that your brand will grow the moment you stop trying to be someone else and start owning who you actually are. Perfect for the entrepreneur who’s ready to stop hiding, start leading, and build a brand that turns heads, opens doors, and creates lifelong customers. Tune in and let’s build the kind of brand people feel, not just follow. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Is it Really ADHD... or an Airway Issue?

In this powerful episode of the Damn Good Marketing Podcast, host Shelby Clement steps far beyond marketing strategy and dives into something deeply personal and incredibly eye-opening: her son Willie’s struggle with sleep, behavior, school, and the long list of confusing labels that never seemed to fit. What no one realized teachers, doctors, specialists was that an airway issue was sitting silently behind it all. Shelby is joined by Dr. Maggie Graham, a general dentist turned airway-focused provider and co-founder of Untethered Airway Health, who has made it her mission to connect the dots most families are never told to look for. Together, they break down the link between breathing, sleep, facial structure, and behavior, and how an overlooked airway problem can disguise itself as everything from ADHD to sensory issues to anxiety. This conversation goes deeper than symptoms—it reveals how a child’s entire personality, energy, and daily life can shift when they can finally breathe the way their body was designed to. You’ll hear: * Willie’s journey—from exhausted, overwhelmed, picky with food, and struggling in school… to energetic, confident, playing sports, sleeping through the night, and genuinely enjoying being a kid * The subtle but powerful signs of dysfunctional breathing and what parents should watch for in photos, sleep patterns, eating habits, posture, and behavior * Why so many doctors and dentists miss airway issues, and how the traditional medical system often treats surface-level symptoms instead of the root cause * How chronic poor sleep impacts hormones, mood, immune function, and long-term health, especially for women navigating things like Hashimoto’s, anxiety, and burnout * What to do if you think airway might be part of your child’s (or your own) story—even if there are no specialists in your town * Dr. Maggie’s raw personal story of a career-ending injury, losing the identity she spent years building, and finding a renewed purpose through coaching, education, and helping families rewrite their health stories This episode is more than information; it's validation, empowerment, and a reminder that a mother’s intuition is never wrong. If you’re a mom, caregiver, teacher, or woman who is tired of feeling dismissed, overwhelmed, or told “it’s fine” when you know it isn’t… this conversation will give you clarity, confidence, and the language to finally advocate for real answers, for your children and for yourself. A must-listen for anyone who has ever thought “There has to be more to this story.” Connect with our Guest:  Instagram: https://www.instagram.com/untetheredairway/ [https://www.instagram.com/untetheredairway/] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

How Russell Built a High-Paying Oil & Gas Career

What happens when life hands you a completely different path than the one you planned and instead of fighting it, you decide to lean in, level up, and bet on yourself anyway? In this episode, host Shelby Clement sits down with former high school friend and now seasoned outside sales rep Russell Pellichino for a brutally honest, unexpectedly hilarious, and deeply insightful conversation about the long, messy road to building a fulfilling life and career. Russell’s story is anything but linear. He opens up about the years he felt stuck, the months he was unemployed sending out application after application, the detour into juvenile probation work that shook him to his core, and the one conversation at a family gathering that changed the entire trajectory of his life. You will hear how Russell: * Transitioned from college athlete → unemployed graduate → juvenile probation officer → thriving oil & gas sales rep * Navigated the mental load of being “overqualified but underexperienced,” yet still overlooked * Broke into a highly technical, intimidating industry with zero background * Made a bold leap—ending a relationship, quitting his job, and moving in with his mentor to learn the field from the ground up * Developed a sales approach rooted in service, integrity, and actually giving a damn * Showed up consistently for clients in high-pressure environments where valves failing mean millions lost * Balances fatherhood, marriage, and career while raising three boys under six * Built a personal list called “Rules from Dad” with the values, lessons, and mindset he hopes to pass down * Approaches growth, risk-taking, and building a life you enjoy, before time slips away This episode goes beyond career talk. It’s a conversation about resilience, identity, character, humility, fatherhood, and the reality of choosing a life you’re proud of, even when the road there looks nothing like what you imagined. Whether you’re an entrepreneur, a parent, someone in a career transition, or just someone craving a real, grounded story about grit and growth, this episode is going to hit home. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Why You Should Hire A Financial Advisor

What does it really take to go from small-town roots to financial freedom and build a life you actually love along the way? In this episode, Shelby sits down with Cullen Hughes, financial advisor, husband, and dad of two, to talk about what it means to grow up, take risks, and create a career that truly matters. From high school dreams to managing portfolios at Merrill Lynch, Cullen shares his journey, the lessons he’s learned, and the advice he wishes more people heard sooner about money, confidence, and balance. They dive into everything from when to actually hire a financial advisor (even if you think you’re “not ready”) to how parents can set their kids up for success with simple tools like 529s, Roth IRAs, and smart saving habits that actually work in real life. You’ll hear about: * Cullen’s path from high school to Merrill Lynch * When and why to hire a financial advisor * How to invest for your kids’ future (and your own) * The importance of self-care, confidence, and trusting your gut * The reality of balancing business, marriage, and parenthood * And yes… that infamous fantasy football bet that ended with a dress 😂 This episode is packed with honest conversations, real-life stories, and takeaways you can actually use whether you’re growing a business, raising a family, or just figuring out your next big move. Listen now to hear how Cullen turned small-town beginnings into a life built on purpose, planning, and passion and how you can do the same. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)