Damn Good Marketing

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO, from building out your team and systems to learning when to step IN your business and when to step OUT. Lauren brings both her legal expertise and leadership consulting background to the table, sharing hard-earned advice for women founders, small business owners, and visionaries looking to scale. Plus, Shelby shares how she’s prepping for a business acquisition, and the exact mindset shift that made it possible. 💥 What you’ll learn: * The secret to making your business run without you * How to let go of “do it all” syndrome and start delegating with confidence * What most entrepreneurs get wrong about hiring, scaling, and systemizing * Why mom guilt doesn’t mean you’re doing it wrong, it means you care * The emotional side of business acquisitions (and how to navigate them smart) This episode is part masterclass, part kick in the pants and 100% fire for your business. 👉 Connect with Shelby Clement: 1. Website: shelbyclement.com. 2. Facebook: facebook.com/shelbyclementmarketing. 3. LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049. 4. TikTok: tiktok.com/@shelbyclementmarketing. 5. YouTube: youtube.com/@shelbyclementmarketing. 👉 Connect with Lauren: Arena Collective - Business Law | Strategy | Title & Escrow 📞 Learn more: https://www.fgiala.com or call 985-317-5184

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you’ve been posting randomly, hoping something sticks it’s time to flip the script. We’re ditching the fluff and getting into: 1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly). 2. How to build trust and connection just by showing your face. 3. The engagement tools that actually move the needle. 4. The power of CTAs and why your audience needs to be told what to do 5. How to use social proof to turn lurkers into loyal buyers 6. Whether you have 20 followers or 20,000—this episode will change the way you show up (and sell) on Instagram Stories. 👀 Ready to finally market with clarity, confidence, and conversions? Grab your coffee. Hit play. Let’s freaking do the damn thing. 👋 Let’s Connect: 🌎 Website: shelbyclement.com 📱 Follow Shelby on Socials: 📘 Facebook: facebook.com/shelbyclementmarketing 💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 🎵 TikTok: tiktok.com/@shelbyclementmarketing 📺 YouTube: youtube.com/@shelbyclementmarketing 🎙️ About the Podcast: The Damn Good Marketing Podcast is for small-town entrepreneurs with big dreams who are done spinning their wheels. Hosted by marketing expert Shelby Clement, this show cuts through the noise and teaches you what actually works when it comes to growing a brand online and making damn good sales with your values intact.

If you’re posting consistently but still hearing crickets—this episode is for you. In this raw, no-fluff episode, marketing expert and agency owner Shelby Clement breaks down the REAL reason your content isn’t converting and it’s not because you’re not trying hard enough. 💥 Spoiler alert: Your strategy is outdated, and it's costing you sales. Shelby shares the exact social media framework she’s used to help 300+ business owners go from invisible to fully booked—without paid ads. 📣 Join the FREE webinar: 💻 "IN DEMAND: The Social Media Framework That Turns Followers Into Buyers" 🗓️ June 30 | ⏰ 11AM–1PM CST | 📍 LIVE on Zoom ➡️ [https://crafty-producer-5545.kit.com/071fd28a88] This is NOT another surface-level webinar. You’ll walk away with: 1. A strategy that works in 2025 2. A breakdown of what’s keeping you stuck 3. Tools to convert your content into clients Connect with Shelby Clement: 🌎 Website: shelbyclement.com 📱 Follow Shelby on Socials: 📘 Facebook: facebook.com/shelbyclementmarketing 💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 🎵 TikTok: tiktok.com/@shelbyclementmarketing 📺 YouTube: youtube.com/@shelbyclementmarketing 💬 Got questions? Drop them in the comments we’re here to help. 📲 DM Shelby on Instagram [@shelbyclement] if you're ready to get visible.

What if you could sell with confidence, make $1M in the DMs, and never get on a sales call again? In this episode of the Damn Good Marketing Podcast, Shelby Clement is with sales queen turned sales savage Jillian Murphy to talk about what it really takes to sell without sounding desperate, discounting your worth, or losing sleep. From getting fired during the pandemic to building a 7-figure sales empire, Jillian shares her real story and the exact strategies she used to become the go-to for service-based entrepreneurs who want to sell with clarity and confidence. 💸 YOU’LL LEARN: * How to convert in the DMs without sounding salesy * What to do when people ghost, object, or say “I need to think about it” * Why most people are undercharging and overexplaining * What’s keeping you stuck in “sales fear” mode—and how to break out of it * How to shift from cheap clients to premium buyers who pay without blinking 🔥 Want more power-packed sales & strategy content? Subscribe for more weekly episodes where we ditch the fluff and break down real marketing strategy that works in 2025 and beyond. 🎟️ Coming to DGML? Jillian will be on the keynote stage + in the mastermind. Grab your seat now at [www.shelbyclement.com/dgml-2025]. 🎟️ Webinar link: https://crafty-producer-5545.kit.com/071fd28a88 🎟️ Membership: www.shelbyclement.com/membership 📲 Follow us on Instagram: Shelby → [@shelbyclement] Jillian → [@thejillymurphy] 🎧 Also listen to Jillian’s podcast: Scale Your Sales – Shelby was just on!

Join host Shelby Clement as she sits down with Nurse Carly, founder of Holra Wellness & Aesthetics in Madisonville, LA. In this raw and inspiring episode, Carly shares her journey from trauma ICU nurse to successful business owner — opening up about the emotional and professional challenges of launching a wellness clinic rooted in connection, honesty, and real results. What you’ll learn: ✔️ How to start a brand in a saturated market 💉 The truth about injectables, Botox, and GLP-1 weight loss 🤝 Why client connection and transparency matter more than trends 🔥 How Carly stood strong through public criticism, legal threats, and burnout This episode is for women building something bold, curious about aesthetics, or simply needing permission to put themselves first again. 🔗 Learn more about Holra Wellness: https://hollrahwellness.com [https://hollrahwellness.com] Connect with Shelby Clement: 🌐 Website: shelbyclement.com [https://www.shelbyclement.com] 📘 Facebook: facebook.com/shelbyclementmarketing [https://www.facebook.com/shelbyclementmarketing] 📸 Instagram: instagram.com/itsshelbyclement [https://www.instagram.com/itsshelbyclement] 💼 LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049] 🎵 TikTok: tiktok.com/@shelbyclementmarketing [https://www.tiktok.com/@shelbyclementmarketing] 📺 YouTube: youtube.com/@shelbyclementmarketing [https://www.youtube.com/@shelbyclementmarketing] 📩 Subscribe to the Damn Good Marketing Podcast for more honest conversations, bold business stories, and marketing strategies that actually move the needle.