Shelby Clement

SHE SOLD HER COMPANY FOR $200 MILLION

What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building? In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people. Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids. The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work. Shelby and Morgan discuss: * Founder anxiety and emotional overwhelm * The reality of entrepreneurship * Scaling a product-based business * Marketing strategies that actually work * Influencer partnerships and brand growth * Leadership and hiring lessons * Balancing motherhood and ambition * Advice for women building brands and businesses This conversation is relatable, inspiring, and packed with honest insights for entrepreneurs, creators, business owners, and ambitious women trying to build something meaningful while managing real life at the same time. About guest: Meet Morgan Zanotti — founder of WAAY, the sparkling protein water changing the wellness game with 10g of protein, 45 calories, and 0g sugar. Before launching WAAY, Morgan co-founded and led Primal Kitchen, helping grow the brand to $50M in revenue before its $200M acquisition by Kraft-Heinz. From accountant to surfer to wellness entrepreneur, Morgan has built her career around challenging the norm and making healthy living feel less restrictive and a lot more fun. Her mission? Proving that wellness doesn’t have to be boring and that more protein, more joy, and more fun is actually the point. Connect with the guest: https://www.instagram.com/morganzanotti/ [https://www.instagram.com/morganzanotti/] https://www.instagram.com/drinkwaay/ [https://www.instagram.com/drinkwaay/] https://www.instagram.com/primalkitchenfoods/ [https://www.instagram.com/primalkitchenfoods/] Connect with Shelby Clement: Website: https://shelbyclement.comhttps://www.shelbyclementmarketing.com/ [https://shelbyclement.com] Shop my favorites: http://go.shopmy.us/join/itsshelbyclement [http://go.shopmy.us/join/itsshelbyclement] Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 [https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: https://linkedin.com/in/shelby-dimiceli-clement-a9497049linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ [https://www.instagram.com/itsshelbyclement/] If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

The Real Truth About Leaving Your 9-5 and Starting a Business

In this episode of the Become Podcast, Shelby sits down with Meredith, founder of SLB, for an honest conversation about entrepreneurship, taking risks, and building a business from the ground up while balancing real life behind the scenes. Meredith shares how she went from working in corporate sales and marketing for nearly 20 years to creating a product-based business that crossed $1 million in revenue in just two years. What started as a simple idea to help organize her daughters’ sports gear quickly turned into a fast-growing brand designed specifically for female athletes. Together, Shelby and Meredith dive into the realities of: * Leaving a corporate career * Starting over after failure * Building a side hustle while working full-time * Using organic social media to grow a brand * Creating community online * Scaling a product-based business * Managing inventory and growth challenges * Learning how to trust yourself as a founder * The importance of mentorship and coaching * Understanding business finances and knowing your numbers This episode is filled with practical advice, mindset shifts, relatable founder moments, and encouragement for anyone who feels called to build something bigger for themselves. Whether you’re an entrepreneur, creator, small business owner, or someone simply trying to figure out your next step, this conversation will leave you feeling inspired to take action — even before you feel fully ready. A raw and motivating episode about betting on yourself, embracing the messy middle, and realizing that sometimes the thing you’re meant to build starts with one simple idea. About guest: Meredith Hudson is the founder of SLB, the first gear brand designed specifically for female athletes by a female athlete. A former Yale field hockey player with 20 years in corporate media sales and marketing, Meredith turned a simple idea into a fast-growing brand loved by athletes nationwide. She lives in New York with her husband and two teenage daughters. Connect with the guest: https://getslb.co/ [https://getslb.co/] https://www.instagram.com/meredithhuds/ [https://www.instagram.com/meredithhuds/] https://www.instagram.com/getslb/ [https://www.instagram.com/getslb/] Connect with Shelby Clement: Website: https://shelbyclement.comhttps://www.shelbyclementmarketing.com/ [https://shelbyclement.com] Shop my favorites: http://go.shopmy.us/join/itsshelbyclement [http://go.shopmy.us/join/itsshelbyclement] Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 [https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: https://linkedin.com/in/shelby-dimiceli-clement-a9497049linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ [https://www.instagram.com/itsshelbyclement/] If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

From $1M to $10M, The Alex Hormozi Mindset Shift No One Talks About

In this episode, Shelby takes you inside one of the most transformative business experiences of her journey, attending a high-level scaling workshop led by Alex Hormozi. She pulls back the curtain on what it actually felt like to step into a room filled with high-level entrepreneurs, where growth is expected, decisions are bigger, and the standards are higher than ever. From navigating moments of doubt and imposter syndrome to making bold, uncomfortable decisions in real time, Shelby shares the unfiltered truth of what it takes to evolve as a business owner. You’ll hear her reflect on the mindset shifts that separate businesses that stay stuck from those that scale, especially the shift from thinking like a manager to thinking like an investor. She also dives into what it really means to grow from a 6-figure or 7-figure business into something much bigger, and why most entrepreneurs struggle to break through that next level. This isn’t surface-level advice or recycled tips. It’s raw, honest, and grounded in real experience, the kind that forces you to look at your business differently and question how you’re currently operating. Inside this episode, Shelby unpacks lessons around scaling your business with intention instead of chasing everything, overcoming fear and self-doubt when you’re in unfamiliar rooms, making investments that feel scary but necessary, and building a personal brand that people genuinely trust and connect with. She also highlights the power of being in the right environment, learning from people who have already done what you’re trying to do, and why proximity can accelerate your growth faster than anything else. If you’ve ever found yourself questioning whether you’re ready for the next level, feeling stuck where you are, or wondering what it really takes to grow beyond your current reality this episode will push you to think bigger, act bolder, and start seeing your business through a completely different lens. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ [https://shelbyclement.com] Shop my favorites: http://go.shopmy.us/join/itsshelbyclement [http://go.shopmy.us/join/itsshelbyclement] Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 [https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ [https://www.instagram.com/itsshelbyclement/] If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

How I Built My Business & Bought My Parents' Company

In this episode, Shelby opens up and shares a real, unfiltered look at her journey—no filters, no fluff. From growing up around her family’s business to carving her own path, building something from scratch, and eventually stepping into ownership… this is the full-circle story you don’t usually get to hear. She takes you behind the scenes of how it all actually started—from her early days in corporate, to discovering social media marketing, to slowly building a business through consistency, word of mouth, and showing up even when she didn’t feel fully ready. There was no perfect plan, no moment where everything suddenly “clicked”—just a lot of learning, trying, failing, and figuring it out along the way. Inside this episode, she dives into: * Why starting before you feel qualified can change everything * What it really looks like to build a personal brand over time * How experience will always beat overthinking * The honest reality of business growth, pressure, and overwhelm * And how small, seemingly simple opportunities can turn into something much bigger If you’re in that phase where you’re trying to figure things out, feeling stuck, or constantly questioning if you’re on the right path—this episode will feel like a deep exhale. Because the truth is, growth doesn’t come from waiting until you’re ready. It comes from doing… even when you’re unsure. Tune in for a real, relatable conversation on building a business, trusting your journey, and figuring it out one step at a time. Connect with Shelby Clement: Website: https://shelbyclement.comhttps://www.shelbyclementmarketing.com/ [https://shelbyclement.com] Shop my favorites: http://go.shopmy.us/join/itsshelbyclement [http://go.shopmy.us/join/itsshelbyclement] Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 [https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: https://linkedin.com/in/shelby-dimiceli-clement-a9497049linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ [https://www.instagram.com/itsshelbyclement/] If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

It's Not Imposter Syndrome, You're Just Uncomfortable

In this honest and high-energy solo episode, Shelby Clement breaks down one of the biggest things holding people back from growing their business and showing up online: imposter syndrome. But not in the way you’ve heard before. This isn’t a conversation about lacking confidence or not being qualified. It’s about something much deeper and much more common. Discomfort. After reviewing and answering real questions from her audience, Shelby noticed a pattern. People are putting out polished, curated content, but avoiding the one thing that actually builds trust and drives conversion: showing up as themselves. They’re hiding behind graphics. They’re avoiding being on camera. They’re overthinking every move. And then wondering why nothing is working. Shelby explains that imposter syndrome isn’t a sign that you’re not good enough. It’s a sign that you’re stepping into something new, something unfamiliar, and something outside of your comfort zone. And instead of pushing through that discomfort, most people retreat. Throughout this episode, Shelby challenges you to rethink how you show up online and in your business. She shares why connection will always outperform perfection, why being relatable is your biggest advantage, and why waiting until you feel “ready” is what’s keeping you stuck. She also opens up about her own experiences navigating business growth, motherhood, and high-pressure seasons where things don’t always go according to plan. It’s a reminder that even at higher levels, the doubt, pressure, and uncertainty don’t disappear, you just learn how to move through them. This episode is for anyone who: Feels stuck in their content or business Struggles with showing up on camera Overthinks and avoids taking action Worries about being judged or “doing it wrong” If you’ve been waiting to feel confident before showing up, this episode will shift your perspective. Because confidence doesn’t come before action. Action builds confidence. No fluff. No sugarcoating. Just real, honest truth that will push you to stop hiding and start showing up. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ [https://shelbyclement.com] Shop my favorites:  http://go.shopmy.us/join/itsshelbyclement [http://go.shopmy.us/join/itsshelbyclement] Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 [https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ [https://www.instagram.com/itsshelbyclement/] If this episode inspired you, share it with a friend and leave a review, it means the world to me :)