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Your Clients Want a Deeper Experience

Shannon Jamail is the Founder of the Mind & Body Complete family of companies, a retreat and training brand that includes Retreat Ranch, a 46-acre retreat center near Austin, Texas. A former mental health therapist turned retreat strategist, Shannon designs transformational wellness experiences and teaches leaders how to create, market, and lead profitable retreats. She is also a best-selling author and podcast host with more than 100 retreats hosted around the world. In this episode… As business owners look for ways to increase revenue, the answer is not always more leads, more ads, or more hours worked. Sometimes the bigger opportunity lies in creating a deeper experience that strengthens trust, connection, and long-term customer value. Could the next profit opportunity come from doing less volume and designing something more meaningful? The answer is found in retreats, and Shannon Jamail, a retreat strategist and therapist-turned-mentor, explains how immersive experiences can become both transformational for attendees and profitable for business owners. Rather than treating retreats as wellness-only events, she illustrates how experts in nearly any field can use them to teach more deeply, build stronger relationships, and create recurring revenue after the experience ends. Shannon emphasizes starting with a clear outcome, testing interest with a warm audience, pricing based on value, and making the guest experience personal from the moment people arrive. Retreats work best when they are not isolated events, but part of a larger business model built on connection, trust, and continued engagement. In this episode of Owner's Profit Playbook, Pat Mancuso chats with Shannon Jamail, Founder of Mind & Body Complete, about using retreats as a profitable business growth strategy. Shannon explains why in-person connection matters, how to test retreat interest, and what makes an experience memorable. She also touches on pricing, ideal group size, luxury versus simplicity, and recurring revenue.

Your Business Isn't Sellable

Brian Dukes is the Co-founder and Managing Partner at Exitwise, an M&A advisory platform that helps business founders prepare for and execute high‑value exits by assembling tailored advisory teams and guiding owners through complex sale processes. With over 20 years of operational and transaction experience, he began his career at a Big Five accounting firm. Later, Brian co‑founded Shift Digital through a joint venture with Ford Motor Company. Today, he leverages his deep industry insight to help entrepreneurs increase enterprise value and achieve transformative outcomes at exit. In this episode… Every business owner dreams of a successful exit, but how many truly understand what it takes to get there? Selling a business isn't just about finding a buyer — it's about preparation, timing, and foresight. What separates a profitable, smooth transition from a missed opportunity? Brian Dukes, an expert in mergers and acquisitions and exit planning, explains that early and structured preparation is key to closing the value gap. Organizing financials, understanding customer relationships, and building strong leadership teams are essential steps for a successful exit. Brian also notes that founders often underestimate the emotional and strategic aspects of the process. By taking deliberate steps now, business owners can increase valuation, reduce surprises, and achieve a more controlled transition. In this episode of Owner's Profit Playbook, Pat Mancuso sits down with Brian Dukes, Co-founder and Managing Partner at Exitwise, to discuss why preparation is crucial for a successful exit. Brian shares how to identify blind spots, increase enterprise value, and navigate buyer expectations. He also touches on timing, team dynamics, and forecasting strategies that protect value and ensure smoother transactions.

Your Business Is Invisible (No One Is Coming)

Shawn Walchef is the Founder and CEO of Cali BBQ Media, a digital content and media company that helps restaurants and business leaders grow by teaching them to leverage storytelling, social strategy, and digital tools to connect with audiences. He also owns and operates Cali BBQ, a San Diego restaurant known for its community‑focused hospitality. With over 17 years of experience as a restaurateur and digital storyteller, Shawn hosts multiple podcasts and digital series on leveraging online presence to drive visibility and revenue. In this episode… In today's business landscape, having a great product or service isn't enough to guarantee success. Visibility and storytelling often matter more than marketing budgets. How can business owners share their story in a way that attracts real attention and engagement? Shawn Walchef, an expert in digital storytelling and hospitality, explains that capturing and sharing the everyday reality of a business can be more powerful than traditional marketing. Documenting daily operations instead of creating polished content allows audiences to connect with authenticity, while consistent posting builds credibility and reach. Shawn also emphasizes the concept of "being the show, not the commercial," showing how repetition and real-life storytelling amplify a brand's presence online. By focusing on these approaches, he reveals practical ways to engage audiences while reinforcing a business's identity. In this episode of the Owner's Profit Playbook, Pat Mancuso sits down with Shawn Walchef, Founder and CEO of Cali BBQ Media and Owner of Cali BBQ, to discuss why storytelling drives business growth. Shawn shares how to start creating content, the mindset needed to embrace digital storytelling, and strategies for turning everyday activities into engaging narratives. He also touches on leveraging podcasts, social media, and tech partnerships to expand reach.

Your Podcast Isn't Generating Leads

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Jeremy has been involved in podcasting for 15 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Jeremy has been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, and the Orlando Magic. He continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Some business relationships seem to unlock opportunities effortlessly, while others stall despite effort. Building connections often feels transactional, but the most successful strategies are rooted in authenticity and value. Could the way you approach relationships be the missing link in growing your business? Dr. Jeremy Weisz, an expert in relationship strategy and business growth, explains that relationships are the foundation for profitable pipelines and sustainable success. He emphasizes the power of offering value first, building trust, and leveraging meaningful conversations instead of relying on cold outreach. Jeremy shares how consistent engagement with industry leaders and thoughtful networking can open doors to clients and partnerships that otherwise remain out of reach. By focusing on connection over immediate gain, businesses can create long-term opportunities and influence. In this episode of Owner's Profit Playbook, Pat Mancuso sits down with Dr. Jeremy Weisz, Co-founder of Rise25, to discuss turning conversations into growth opportunities. Jeremy highlights building deep relationships, leveraging podcasting for networking, and targeting key clients. He also touches on forming credibility in new industries and using conversations as marketing assets.

Your Pricing Is Killing Your Business

Janene Liston is the Founder of The Pricing Lady, a pricing strategy and advisory business that helps service-based companies replace guesswork with structure, confidence, and sustainable profit. With an engineering background, corporate pricing leadership, and certification in pricing, Janene works with owners who struggle to charge for the value they deliver. She helps clients uncover pricing blind spots, rethink discounting, communicate value clearly, and build businesses that pay them well. In this episode… Pricing decisions shape profitability long before business owners see the results in their financials. Delayed price changes, unnecessary discounts, and competitor-based pricing can quietly create profit leaks that compound over time. So how can owners replace uncertainty with a clearer way to set, explain, and stand behind their prices? The answer starts with building confidence through clarity, math, and value. Janene Liston, a pricing strategist, explains that many owners were never taught how to set prices, so they rely on guesswork, market averages, or fear-based decisions. Instead of leading with discounts, owners can examine scope creep, understand the true impact of price reductions, and learn how to communicate value in a way that makes pricing feel grounded rather than defensive. Janene also points out that companies with strong pricing discipline stay close to their customers, use financial insight, and revisit pricing before hidden leaks compound. In this episode of Owner's Profit Playbook, Pat Mancuso talks with Janene Liston, Founder of The Pricing Lady, about why pricing is one of the most overlooked profit leaks in business. Janene shares how owners can spot pricing problems, rethink discounting, and lead conversations from value. She also touches on scope creep, pricing confidence, and why the math matters.