Divot
James Dumoulin built School of Hard Knocks into a 22M-follower business media empire by turning street interviews into a new form of financial education. By 23, he had interviewed 52 billionaires and major icons like Tom Cruise, Tom Brady, and Shaquille O’Neal, after once posting hundreds of times with almost no audience. In this episode with Derek Andersen, James breaks down the creator economy, the pivot that changed everything, and how he mastered organic content, watch time, hooks, and distribution. He explains why the first 3 seconds decide whether a video survives, why quantity creates quality, and how founders can use content to build real business leverage. The conversation goes deeper into rejection, courage, and credibility, from asking Mark Cuban for his first billionaire interview to scaling toward one of the biggest business media networks in the world. James shows what it really takes to earn attention before anyone gives you permission. Follow James - Instagram: https://www.instagram.com/realjamesdumoulin [https://www.instagram.com/realjamesdumoulin] Follow Derek - X (Twitter): https://twitter.com/derekjandersen [https://twitter.com/derekjandersen] Episode Partners: Google for Startups Grab the new Google for Startups Future of AI report at https://goo.gle/futureofgenmedia [https://goo.gle/futureofgenmedia] Timestamps: 01:48 — How School of Hard Knocks Started 03:56 — 400 Posts With Only 50 Followers 04:41 — From $100K Months to $1M Months 06:15 — How Small Teams Can Win With Content 09:24 — The Only Metric That Matters Online 10:20 — Why the First 3 Seconds Decide Everything 13:03 — How Travel Shaped James’ Ambition 14:25 — Turning Rejection Into Fuel 15:41 — Interviewing 52 Billionaires by 23 15:52 — How James Got Mark Cuban 17:30 — Tom Cruise, Brady, Shaq, and Bigger Asks 20:08 — Why Business Takes Courage 20:50 — Building One of the Biggest Business Media Networks Follow Divot: YouTube: https://www.youtube.com/@Divotpod [https://www.youtube.com/@Divotpod] X (Twitter): https://twitter.com/divotdotorg [https://twitter.com/divotdotorg] Instagram: https://www.instagram.com/divotpod [https://www.instagram.com/divotpod] TikTok: https://www.tiktok.com/@divotpod [https://www.tiktok.com/@divotpod] LinkedIn: https://www.linkedin.com/company/divotdotorg [https://www.linkedin.com/company/divotdotorg] Hashtags: #jamesdumoulin #schoolofhardknocks #contentcreation #goingviral #watchtime #entrepreneurship #businessmedia #founderjourney #creatoreconomy #divotpodcast
52 Episoder
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