Dodgeball Marketing Podcast #74: Getting the Most Value from Your Content Strategy

Dodgeball Marketing Podcast #74: Getting the Most Value from Your Content Strategy

In this episode, we talk about getting the most value from your content strategy. 00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There 00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav 00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics 00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts 00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ [https://www.dodgeballseo.com/]

Dodgeball Marketing Podcast #73: How to Think About SEO Services Pricing

In this episode, we talk about how to think about SEO services and pricing. 00:00:58 - Determine How Results Will Be Judged Before Starting 00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do 00:06:54 - Understand How Long It Takes for SEO to Gain Traction 00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency 00:11:50 - Understand the Short and Long Term Value of Content and SEO Work For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ [https://www.dodgeballseo.com/]

Dodgeball Marketing Podcast #72: Anticipating SEO Problems Before They Happen

In this episode, we talk about anticipating SEO problems before they happen. 00:00:44 - Maintain Documentation of Hosting Locations 00:03:17 - Plan Workflows of New Content, Site Updates, and Changes 00:05:53 - Redesign Your Website Every Two Years for SEO Purposes 00:09:48 - Plan for Rankings to Drop with a New Site Launch 00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ [https://www.dodgeballseo.com/] https://craftcms.com/ [https://craftcms.com/]

Dodgeball Marketing Podcast #71: Alternative Strategies for Nurturing Soft Leads to Close

In this episode, we talk about alternative strategies for nurturing soft leads to a close. 00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content 00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups 00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting 00:10:22 - Create a Members-Only Content Access Group With Valuable Content 00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ [https://www.dodgeballseo.com/]

Dodgeball Marketing Podcast #70: Getting the Most SEO Value Out of Your Webinar Content

In this episode, we talk about getting the most SEO value out of your webinar content. 00:01:54 - Use Your Landing Page as an SEO Content Page 00:03:17 - Load the Full Webinar Transcript to Your YouTube Description 00:05:05 - Make the Full Transcript Available on a Web Page 00:09:33 - Build Links to New Content from Older Pages 00:12:32 - Use Keyword Research to Develop Your Content For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ [https://www.dodgeballseo.com/] https://www.rev.com/ [https://www.rev.com/] https://vimeo.com/ [https://vimeo.com/]