Double R Flo-Town
What does it take to grow from one hotel to 64 across 10 states—and still choose to call Florence home? In this episode of Double R Flowtown, we sit down with Grey Raines to talk about entrepreneurship, hospitality, and what it really takes to build something that lasts. From a fourth-generation family business to navigating cases like 2008 and COVID, Gray shares lessons on risk, leadership, and why Florence still has massive opportunity ahead. We also get into: * Why hospitality is harder than ever * The real impact of Airbnb on hotels * What Florence is getting right (and wrong) * Why infrastructure and safety matter more than anything * How mentorship and relationships shape success This one is about more than business—it’s about legacy, community, and building something that outlives you.
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