Driven For Purpose Podcast

Do you have a hard time pinpointing exactly why your marketing plan isn't producing the results you're looking for? It could be a lack of focus. BJ walks through how to identify your business' target and what steps you should take to make them your customer. Do you want a free copy of BJ's bookGrowth Factor: 7 Keys to Define Your Message, Target the Right Customers, and Win Big in Business? Simply text the word "growth" to 678-506-7543 and get a free PDF version of the book for free! The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose:http://drivenforpurpose.org/ [http://drivenforpurpose.org/]

Whether you're the CEO, Marketing Director, or an aspiring entrepreneur, there is something in this episode for you. BJ digs into these 5 rules that affect every aspect of your marketing strategy. Hear several timeless marketing truths as well as practical steps to be intentional with your marketing strategy today. 8:28 - #1. You don't know everything! 13:10 - #2. Pick your lanes and stay in them 18:31 - #3. Branding wins hands down 23:40 - #4. What is your unique selling position? 28:56 - #5. Become a marketing follow-up machine Have you ever wondered how the leading marketers and even your competitors utilize Facebook Ad targeting? We have a free resource for you! Text the word "target" to 678-506-7543 for a free PDF on understanding Facebook ads and how you can use them to advertise your brand to your ideal customer. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose:http://drivenforpurpose.org/ [http://drivenforpurpose.org/]

Do you want to make clear cut goals to guide your business in 2017? If you want great tips for the new year along with some practical wisdom and advice, this episode is for you. Chris Hogan joins us on the podcast and gives some great insight into personal finance, setting goals, finding your purpose, etc. Chris is the host of the Retire Inspired Podcast and is a key contributor of the EntreLeadership Podcast - both of which are also great resources for your business. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Chris Hogan:https://www.chrishogan360.com/ [https://www.chrishogan360.com/] Driven For Purpose:http://drivenforpurpose.org/ [http://drivenforpurpose.org/]

Do you have a plethora of projects and ideas on your plate? If you do and you find that you have a hard time managing and maximizing all of your investments as an entrepreneur, this episode is for you. Eric Nordhoff is, as BJ says, the quintessential entrepreneur. He has dreamed and started several businesses and ventures over the years, and today on the podcast he gives us a look into his world and how he keeps all of the plates spinning while keeping balance in his life. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose:http://drivenforpurpose.org/ [http://drivenforpurpose.org/]

If you have a hard time defining and communicating your brand or if you could use some tips for writing better copy, then this episode is for you. Mike Kim, a marketing consultant, communications strategist, and copywriter, joins us on the podcast to give practical advice on the development and implementation of your brand. He also gives some great tips for improving your copywriting for social media, advertising, etc. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Mike Kim:http://mikekim.com/ [http://mikekim.com/] Driven For Purpose:http://drivenforpurpose.org/ [http://drivenforpurpose.org/]