The search mistakes costing dealers sales (and how to fix them)

The search mistakes costing dealers sales (and how to fix them)

Recorded live from BrightonSEO, this episode of Drivetime features one of the most recognisable voices in search: Greg Gifford. With a career rooted in automotive and SEO, Greg shares unfiltered insight into how digital marketing is evolving – and where dealerships are still getting it wrong. From breaking down the myths around AI and search, to explaining why traffic and rankings don’t equal results, this is a no-nonsense conversation about what really drives performance in aftersales and vehicle sales today. Drivetime is the global auto tech podcast powered by Keyloop. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

AI search is rewriting the rules - are you showing up where it matters?

Search is changing. Fast. Recorded live at BrightonSEO, the largest search marketing conference in the UK, this episode of Drivetime features Gijs de Groot, CEO and co-founder of Promptwatch, a fast-growing startup helping brands understand and optimise their presence in AI-driven search. In just over a year, Promptwatch has gone from launch to tracking over 100 million AI citations – a clear signal that the way customers discover brands is shifting fundamentally. In this conversation, Gijs breaks down what that shift really means for automotive retailers and enterprise businesses, and how to stay visible in a world where traditional search behaviours are rapidly disappearing. Drivetime is the global auto tech podcast powered by Keyloop. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Frustration as the catalyst for innovation

In this Gear Change episode of Drivetime, Jacqui reconnects with Duncan Licence from Arrive for a shorter, more accessible take on the themes explored in the main show. From the frustration that drives innovation to the role of software in shaping the in‑car experience, Duncan breaks down how mobility is evolving — and why many of the features drivers want already exist, they’re just not fully unlocked yet. Topics include: * Why frustration is often the catalyst for innovation * How connected cars are making it possible to remove friction from parking, charging and payments * The biggest myth about in‑car technology and why current software still isn’t good enough * Why the best experiences are fully integrated (not yet another app to download) * How OEMs are competing to deliver smarter, more intuitive in‑car software * The rise of agentic AI and voice — and what it means for how we interact with our cars * Why autonomous vehicles could transform cities — even if the path to adoption is complex * Real‑world examples of friction drivers still face (and how tech can solve them) This is a concise, engaging listen that brings the future of mobility into sharp focus – and highlights just how much is already within reach. Drivetime is the global auto tech podcast powered by Keyloop. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Mobility, in‑car payments and the future of friction‑free driving

In this episode of Drivetime, Jacqui is joined by Duncan Licence, Head of Automotive & Data at Arrive, to explore how mobility technology is quietly transforming the everyday driving experience — often in ways drivers don’t even realise. From the evolution of Parkopedia and its acquisition by Arrive to the rise of in‑car payments, EV charging, tolling and the role of data in shaping smarter cities, Duncan shares practical insights into how software‑defined vehicles are changing what it means to own and use a car. The conversation also looks ahead to autonomous vehicles, subscription‑based features, agentic AI in cars, and why parking — not traffic — is now one of the most valuable connected services for drivers Drivetime is the global auto tech podcast powered by Keyloop. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

EV myths, mandates and market reality

In this gear change episode of Drivetime, Jacqui is joined once again by Mike Hawes, Chief Executive of the SMMT, to cut through the noise around electrification and tackle the biggest misconceptions facing the UK automotive industry. Building on the main episode, this shorter conversation focuses on mythbusting the ZEV mandate, the real cost of delivery, and the risks of pushing faster than the market or infrastructure can realistically support. Mike sets out why EV growth figures don’t tell the full story, how incentives are masking underlying demand, and why getting the pace of change wrong could put UK manufacturing and regional communities at risk. Drivetime is the global auto tech podcast powered by Keyloop. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.