Empathy Deployed: Customer Interview Examples

Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews. I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed. So here's the interview of me, Jonathan Markwell. You can find Morgan on LinkedIn [https://www.linkedin.com/in/morganrw/]. The business he is currently researching is at https://www.usehaste.io/ [https://www.usehaste.io/] You can find me on Twitter: @jot [https://twitter.com/jot/] At the end of the interview, Morgan shares why he uses Notion [https://www.notion.so/], Figma [https://www.figma.com/] and Calendly [https://calendly.com/]. Mentions in the episode include: * The Skiff [https://www.theskiff.org/] * Deploy Empathy [https://deployempathy.com/]

Megan Sayers is a customer of Toggl [https://toggl.com/]. Toggl is a time tracking tool. I’ll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design [https://www.makegooddesign.co.uk/]. Make Good Design is on a mission to elevate the brands that are doing good in the world. Follow Megan on Twitter: @Megan_Sayers [https://twitter.com/Megan_Sayers/] or connect on LinkedIn [https://www.linkedin.com/in/megan-sayers/]. Megan also shares why she uses FreeAgent [https://www.freeagent.com/], Figma [https://www.figma.com/] and Trello [https://trello.com/]. Mentions in the episode include: * Chrome [https://www.google.co.uk/chrome/] * OfficeTime [https://officetime.net/] * Spotify [https://www.spotify.com] * Figma [https://www.figma.com/] * Toggl Plan [https://toggl.com/plan/] * Dribbble [https://dribbble.com/] * Pinterest [https://www.pinterest.com] * RescueTime [https://www.rescuetime.com/]

Winnie Man is a customer of Bob [https://www.hibob.com/]. Bob is an HR information system. I’ll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winne’s the Human Resources Director at Acquired [https://acquired.com/]. Acquired provide payment processing and banking services in one place. Follow Winnie on Twitter: @Win888Man [https://twitter.com/Win888Man] or connect on LinkedIn [https://www.linkedin.com/in/win888man/]. Winnie also shares why she uses Pipedrive [https://www.pipedrive.com/] and Teamtailor [https://www.teamtailor.com]. Mentions in the episode include: * OKRs https://en.wikipedia.org/wiki/OKR [https://en.wikipedia.org/wiki/OKR] * Miro https://miro.com/ [https://miro.com/] * Measure What Matters https://www.whatmatters.com/the-book/ [https://www.whatmatters.com/the-book/] * PowerPoint https://www.microsoft.com/en-gb/microsoft-365/powerpoint [https://www.microsoft.com/en-gb/microsoft-365/powerpoint] * Workable https://www.workable.com/ [https://www.workable.com/] * Greenhouse https://www.greenhouse.io/ [https://www.greenhouse.io/] * LinkedIn https://www.linkedin.com [https://www.linkedin.com] * BambooHR https://www.bamboohr.com/ [https://www.bamboohr.com/] * BreatheHR https://www.breathehr.com [https://www.breathehr.com] * ClearReview https://www.clearreview.com/ [https://www.clearreview.com/] * Propellernet https://www.propellernet.co.uk/ [https://www.propellernet.co.uk/] * HyperIsland https://www.hyperisland.com [https://www.hyperisland.com] * Lattice https://lattice.com/ [https://lattice.com/] * Salesforce https://www.salesforce.com [https://www.salesforce.com]

Krista Melgarejo is a customer of Notion. Notion [https://www.notion.so/] is a tool for note-taking, project management and more. I’ll be trying to understand why Krista purchased Notion, how they use it and what alternatives they’ve considered. Krista’s a marine scientist turned writer and digital marketer. They’re currently working on marketing at Userlist. Userlist [https://userlist.com/] provides marketing & lifecycle email for SaaS all under one roof. Follow Krista on Twitter @kimelgarejo [https://twitter.com/kimelgarejo] Krista also shares why they use Front [https://front.com/], Slack [https://slack.com] and Storrito [https://storrito.com/]. Mentions in the episode include: * Jane Portman [https://twitter.com/uibreakfast], co-founder of Userlist * Benedikt Deicke [https://twitter.com/benediktdeicke], co-founrder of Userlist * Trello [https://trello.com/] * Asana [https://asana.com/] * Google Docs [https://www.google.co.uk/docs/about/] * Google Sheets [https://www.google.co.uk/sheets/about/] * Google Drive [https://www.google.com/drive/] * Turn Google Sheet into a Project Management App [https://www.youtube.com/watch?v=D_3y4O4UwS0] * AppSheet [https://www.appsheet.com/] * Markdown [https://daringfireball.net/projects/markdown/] * Microsoft OneNote [https://www.onenote.com/] * GMail [https://www.google.com/about/gmail] * WhatsApp [https://www.whatsapp.com/] * Telegram [https://telegram.org/]

Jacob Funnell is a customer of Semrush. Semrush describes itself as an online visibility management platform. I’ll be trying to understand why Jacob purchased Semrush, how he uses it and what alternatives he’s considered. Jacob’s a freelance digital marketer with a decade of experience helping SaaS and professional services companies. Learn more about Jacob at: https://funnellmarketing.com/ [https://funnellmarketing.com/] Jacob also shares why he uses Google Data Studio [https://datastudio.google.com], Hotjar [https://www.hotjar.com/] and Cookiebot [https://www.cookiebot.com/] Mentions in the episode include: * Moz https://moz.com/ [https://moz.com/] * Screaming Frog https://www.screamingfrog.co.uk/ [https://www.screamingfrog.co.uk/] * Google https://google.com [https://google.com] * Google Ads Keyword Planner https://ads.google.com/home/tools/keyword-planner/ [https://ads.google.com/home/tools/keyword-planner/] * Chrome Extension https://chrome.google.com/webstore/category/extensions [https://chrome.google.com/webstore/category/extensions] * Emphasis https://www.writing-skills.com/ [https://www.writing-skills.com/] * Dollar Shave Club https://dollarshaveclub.com [https://dollarshaveclub.com] * SpyFu https://www.spyfu.com/ [https://www.spyfu.com/] * Facebook Groups https://www.facebook.com/groups/ [https://www.facebook.com/groups/] * Unbounce https://unbounce.com [https://unbounce.com] * CXL Conversion Group https://www.facebook.com/groups/conversionxl/ [https://www.facebook.com/groups/conversionxl/] * Google Tag Manager Facebook Group https://www.facebook.com/groups/329145737601165/ [https://www.facebook.com/groups/329145737601165/] * Semrush All-Stars Facebok Group https://www.facebook.com/groups/semrush.allstars/ [https://www.facebook.com/groups/semrush.allstars/] * Super Star SEO https://www.facebook.com/groups/superstarseo/ [https://www.facebook.com/groups/superstarseo/] * Google Ad Strategy Carl Group https://www.facebook.com/groups/googleadwordshackers/ [https://www.facebook.com/groups/googleadwordshackers/] * Slack https://slack.com [https://slack.com] * Measure Slack https://www.measure.chat/ [https://www.measure.chat/] * Ahrefs https://ahrefs.com/ [https://ahrefs.com/] * Google Analytics https://analytics.google.com [https://analytics.google.com]