Why Your Events Aren't Driving Revenue (And What Your GTM Strategy Is Missing) | Epic Events by vFairs | Eddie Reynolds

Why Your Events Aren't Driving Revenue (And What Your GTM Strategy Is Missing) | Epic Events by vFairs | Eddie Reynolds

Eddie Reynolds has spent 20+ years in B2B SaaS revenue, at Salesforce, in consulting, and now running Union Square Consulting, and he's seen this story play out hundreds of times. The problem usually isn't the event itself. It's everything around it. In this episode, Muhammad Younas goes bottom-up through six event formats with Eddie: → Attending a conference → Speaking at one → Hosting an intimate dinner → Running a happy hour → Sponsoring a booth → Putting on your own conference Subscribe to the Podcast [https://www.vfairs.com/epicevents-podcast/?utm_source=buzzsprout&utm_medium=social&utm_campaign=epicevents] for more Event Industry Chats!

Why Your Event Needs a PR Strategy Before It Has a Venue | Epic Events by vFairs | Matt Kovacs

Your event went well. The coverage didn't follow. Sounds familiar? Matt Kovacs, President of Blaze PR, has spent 20+ years turning live moments into stories that travel, working with brands like Monster Energy. In this episode, he covers: -How to engineer media hooks into your event from day one -Why keeping PR and event teams separate costs you more than you think -What journalists actually want from a brand activation -How to work with influencers without burning the bridge -What metrics actually tell you whether an event worked If you're leaving amplification on the table, this one's for you. Hit attend and catch the upcoming episode. Subscribe to the Podcast [https://www.vfairs.com/epicevents-podcast/?utm_source=buzzsprout&utm_medium=social&utm_campaign=epicevents] for more Event Industry Chats!

The Events Industry Doesn't Just Have a Content Problem. It Is Too Afraid To Be Memorable | Epic Events by Podcast | Chloe Richardson

Join Chloe Richardson, a leading expert in event measurement, as she reveals how event professionals can move beyond vanity metrics and truly measure event success.  In this episode, Chloe will discuss: - The common vanity metrics event teams still rely on and how to move beyond them - Practical frameworks for measuring and communicating event success - How to build a measurement culture that influences decision-makers Subscribe to the Podcast [https://www.vfairs.com/epicevents-podcast/?utm_source=buzzsprout&utm_medium=social&utm_campaign=epicevents] for more Event Industry Chats!

Stop Firefighting: Why Better Systems Run Better Events | Epic Events by vFairs | Iain Morrison

Iain Morrison has spent 35 years leading large-scale concerts, festivals, and public events across four continents. His take? The event industry doesn't have a hustle problem it has a systems problem. In this episode, Iain breaks down: — Why event managers are trained to react instead of lead — The frameworks borrowed from emergency services and the military that actually work on live sites — How digital twins catch problems before anyone steps foot on site — What a debrief that changes behaviour looks like vs. one that's just venting — Why normalising chaos might be the industry's biggest blind spot Subscribe to the Podcast [https://www.vfairs.com/epicevents-podcast/?utm_source=buzzsprout&utm_medium=social&utm_campaign=epicevents] for more Event Industry Chats!

Events Lessons from a Chaos Navigator | Epic Events by vFairs | Norman Leach

Most event planners try to eliminate chaos. Norman Leach has built a career thriving in it. With 100+ trade shows, events up to 44,000 attendees, and trade missions hosting everyone from artists to Saudi royalty Norman has seen it all. In this episode, he gets into stakeholder alignment, what scale actually breaks, why embracing uncertainty beats avoiding it, and the one shift that separates planners who react from leaders who win. Subscribe to the Podcast [https://www.vfairs.com/epicevents-podcast/?utm_source=buzzsprout&utm_medium=social&utm_campaign=epicevents] for more Event Industry Chats!