Founder Lessons + The Economics of Streaming Music

What Cannes Lions 2026 Taught Our Executive

Ty and Yoh catch up on a busy, hot start to summer, with Ty recapping his trip to France for Cannes Lions, where his team focused on brand partnerships, marketing, and learning the creative agency landscape, alongside events like Paris Men’s Fashion Week and BET Awards coverage for clients. Ty shares what it was like bringing a 16-year-old intern to shadow him—navigating age restrictions while noticing the intern’s constant note-taking and journaling—and encourages more Black creators and entertainment professionals to invest in Cannes despite costs and low Black attendance (around 5%). They both discuss diversifying relationships through festivals and conferences beyond headline award shows, and Ty previews an upcoming talk tied to Essence weekend on rap lyrics in the courtroom, including preparation and the issue of rappers being targeted compared to other genres. 00:00 Welcome Back FYM 00:39 Summer Heat Check 01:13 Ty’s Busy June Recap 03:11 Intern Shadows Cannes 06:38 Cannes Takeaways 08:35 Representation and Costs 11:45 How Ty Got In 17:17 Why These Events Matter 22:19 Essence Panel Prep 26:35 Wrap Up and Books Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Black Music, Literature, and Legacy

In a summer-themed FYM Show episode during Black Music Month, Ty and Yo discuss why they love the season and Ty’s upcoming work trip to Cannes Lions in France, including golfing afterward. Yo reacts to a moving, well-written essay Ty shared about a 16-year-old Black scholarship student at a $60K-a-year private school who feels “included but not invited,” comparing his experience to The Great Gatsby. Ty explains he received the essay through Put Me In, an organization supporting kids with incarcerated parents, and he invited the student, Rodney, to join his Cannes trip as a week-long intern and travel companion, building an itinerary through Nice, Cannes, Saint-Tropez, and golf resorts. They connect the essay’s themes to class, race, and opportunity, discuss a “Kids Overseas” program idea, and reflect on Black music as hit-making and “passage,” ending with summer plans and an Essence Festival panel on rap lyrics used in prosecutions. 00:00 Show Cold Open 03:32 Summer Vibes Talk 04:31 Cannes Trip Plans 05:33 Gatsby Essay Reaction 07:31 Put Me In Mission 09:22 Rodney Cannes Invite1 2:44 Ty Travel Backstory 14:27 Cost To Belong 16:52 Kids Overseas Idea1 8:19 Gatsby Comic Journey 22:14 Gatsby Student Praise 23:50 Summer Style Check 24:09 Black Music Month Talk 25:07 Black Music Makes Hits 26:26 Music As Passage 28:53 R&B To SpaceX 30:28 Artifacts And Lineage 32:46 Little Richard Industry Racism 35:24 Reaching Back Advice 37:33 Summer Plans And Festivals 38:53 Travel Tips And Wrap Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Aging Gracefully

On this episode of the F**k You Money Podcast, Ty Baisden and Yoh Phillips explore the connection between wellness, healthy aging, entrepreneurship, and long-term success. Ty shares how turning 42 in 2026 has shifted his focus toward preventative health, including starting physical therapy for a tight back, modifying his fitness routine, and prioritizing longevity over ego-driven workouts like heavy back squats.The conversation dives into the concept of a "layered mindset," with Ty explaining how his creativity still feels 17 years old while his life experience and wisdom continue to evolve. Ty and Yoh discuss the importance of staying young at heart through continuous learning, curiosity, anime, cartoons, creativity, and embracing small acts of rebellion that keep life exciting.They also examine the cultural impact of graffiti as a youthful and influential art form, Ty's relationship with music industry executive Ray Daniels, and the value of speaking authentically in entertainment and business spaces. The hosts discuss financial risk, wealth building, and entrepreneurship in the music industry, highlighting how success became more tangible when Ty began earning approximately $300,000 annually and started thinking seriously about diversification and long-term financial security.Throughout the episode, Ty shares practical advice on aging gracefully, maintaining mental sharpness, learning from younger generations, and building sustainable habits around nutrition, sleep, fitness, and overall wellness.Topics Covered:• Wellness and preventative healthcare• Physical therapy and fitness after 40• Healthy aging and longevity• Entrepreneurial mindset and personal growth• Music industry business insights• Ray Daniels and industry relationships• Graffiti culture and creativity• Financial diversification and wealth building• Staying curious and lifelong learning• Diet, sleep, recovery, and performance#Wellness #HealthyAging #Entrepreneurship #PhysicalTherapy #FitnessOver40 #Longevity #PersonalDevelopment #WealthBuilding #MusicIndustry #RayDaniels #FinancialFreedom #FYouMoneyPodcast #TyBaisden #YohPhillipsCHAPTERS00:00 Welcome to FYM00:47 Back Health Reset02:12 Rethinking Heavy Lifts03:18 How Old Is Your Mind05:18 Staying Creatively Young07:23 Graffiti and Rebellion11:17 Ray Daniels Connection12:58 Speaking Truth Fearlessly20:44 Managing Risky Industries26:50 Curiosity and Respect28:54 Aging Gracefully Wrap30:47 Final Thanks and OutroGet The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

EPISODE REWIND: Employees Over Profit?

This episode was initially aired in Season 2. While the conversation is slightly dated, it's still relevant to current state of the job market. What happens when corporate giants report soaring profits while casting aside their faithful employees? We tackle this unsettling trend by exploring the stark reality of layoffs in profitable companies like Universal Music Group and Spotify. Through personal stories and thoughtful discussion, we emphasize the need for financial independence—what some might call "FYM." We also take a nostalgic trip down memory lane to celebrate the legendary Freaknik festival in Atlanta, pondering its cultural significance and the unique way it stood out from other popular events like Miami's spring break. Our conversation then shifts to the precarious world of the entertainment industry, where job security feels like a relic from the past. Through emotional anecdotes, we capture the abruptness of layoffs, especially in remote work environments, and the ripple effect on personal and professional lives. We explore strategies for navigating these challenges, from keeping personal contacts handy to understanding the essential role of IT departments in facilitating swift exits. Highlighting Nathan Slavik's journey from editor to entrepreneur, we showcase how resilience and adaptability can lead to new opportunities and a renewed sense of purpose. Rounding out the episode, we muse on the unpredictable adventures life throws our way, from investing in Dogecoin to embracing unexpected career transitions. We share tales of unforeseen triumphs, such as Suzy's transformation from a failed business to a million-book success, proving that setbacks can indeed lead to remarkable comebacks. With a touch of humor and optimism, we invite you to join the conversation about Freaknik's legacy and other episode highlights, encouraging you to share your thoughts and stories with us. Job Insecurity, Entertainment Industry, Layoffs, Corporate Profits, Financial Independence, Freaknik, Atlanta, Cultural History, Financial Dreams, Career Transition, Skill Development, Entrepreneurship, Resilience, Adaptability, Financial Anxiety, Investments, Strippers, Age, Self-Promotion, Success Chapters (00:00) - Corporate Profits vs. Employee Layoffs (04:11) - Navigating Job Insecurity in Entertainment (07:56) - Navigating Independence and Entrepreneurship (17:30) - Navigating Career Transition and Skill Development (30:45) - Navigating Age and Career Transitions (43:10) - Financial Dreams and Self-Promotion Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Can You Handle Going Viral?

In this episode of FYM, Yoh & Ty explore the business lessons behind artist ownership, viral marketing, and long-term brand growth. The conversation begins with music legend Curtis Mayfield's transition from The Impressions to building his own record label and producing the iconic Super Fly soundtrack, leading into a discussion about Sam Cooke's pioneering ownership mindset, independent label strategy, and lasting impact on the music industry. The discussion then shifts to the power of virality in today's digital economy. Is going viral the modern-day "open sesame" for artists, entrepreneurs, and brands? Ty and Yoh break down how viral moments can create massive opportunities for growth, using examples from Kountry Wayne, celebrity-driven music boosts, Chicago child artist Young Roddo, and Honey Pot's viral brand breakthrough. They also examine why virality is difficult to manufacture, how authentic storytelling helps businesses convert attention into revenue, and why preparation matters when sudden success arrives. From a former tech employee's cake business exploding after a viral post to the financial realities of managing a hit record, this episode reveals the hidden business mechanics behind growth, momentum, and sustainability. Topics covered: • Curtis Mayfield and artist ownership • Sam Cooke's independent label legacy • Music industry business strategies • Artist independence vs. record labels • How viral marketing impacts business growth • Kountry Wayne's viral success formula • Honey Pot's viral controversy and sales surge • Why hit records can create cash flow challenges • Record label funding and artist development • Content marketing, storytelling, and brand building • Entrepreneurship lessons from viral success If you're interested in music business, independent artists, entrepreneurship, marketing strategy, brand growth, content creation, or the economics of virality, this episode delivers practical insights and real-world examples. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]