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Strategic planning is something every bank should be doing on an annual basis, but according to our guest in Episode 9, Bert Purdy, it shouldn’t just be about the numbers. A community bank's mission is to help their customer's dreams come true. Part of how they achieve that is by having a strong company culture with a clear vision that starts at the top & flows throughout the entire team. Profit is not a purpose, it’s a result. By empowering your employees, giving them a voice, and getting them to buy into the ‘why’, the more successful a strong strategic plan will be. Bert Purdy [https://www.bkd.com/search-solr?keys=purdy] Fitech [http://www.fitech.com] Simon Sinek – Start with Why [https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en]
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