The $100M Mistake: Why Scientists Can't Translate Ideas to Market

Why Persuasion Skills Will Change Your Entire Career Trajectory

From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: * Website: ethicalpersuasion.com.au * Podcast: Ethical Persuasion Unlocked * Book: How to Hear Yes More Often Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq [https://get.descript.com/mrzy10nwivuq] Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne [https://www.joinpodmatch.com/nickkuhne] *Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick’s “aha” moment with Cialdini’s work 01:35 – Persuasion in everyday life and why it’s a learnable skill 02:50 – Why young adults and students should master persuasion early 06:07 – The problem with calling it a “soft skill” 07:48 – How the brain makes decisions (System 1 vs System 2) 12:10 – Persuasion across the customer journey and relationship stages 13:47 – Building relationships, reducing uncertainty, and creating motivation 17:07 – When to accept “no” and knowing it’s not manipulation 20:08 – Improving your odds with science-backed techniques 21:07 – Resources: podcast, book, free downloads, and training 22:43 – Why persuasion remains timeless in an overloaded world 24:17 – Final thoughts and call to action Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Your Boss Doesn't Own Your Future – Personal Branding Does

After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory. 🔥 Ready to build your authority? Visit Ange’s site & take the Personal Brand Quiz → angedove.com 🎙 Edit your podcasts like a pro with Descript https://get.descript.com/mrzy10nwivuq [https://get.descript.com/mrzy10nwivuq] 🎤 Guest on the show or launch your own podcast https://www.joinpodmatch.com/nickkuhne [https://www.joinpodmatch.com/nickkuhne] Timestamps: 00:00 – Ange Dove’s journey 02:14 – Why personal branding matters in the AI age 04:30 – Overcoming “nobody wants to listen to me” 06:56 – The Authority Accelerator explained 09:47 – Beating procrastination & getting things done 13:17 – 23 years as an entrepreneur 16:39 – AI disruption and identity reinvention 20:05 – Integrating your past expertise 22:41 – Global clients & next steps What you’ll learn: personal branding for GenX, building authority online, multiple income streams, side hustles after corporate, work from anywhere lifestyle. Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

How AI Is Breaking SEO and What Smart Brands Must Do Next

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com [https://viblogic.com] LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio [https://linkedin.com/in/stephanbajaio] guest links LinkedIn - https://linkedin.com/in/stephanbajaio [https://linkedin.com/in/stephanbajaio] Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Most SaaS Companies Lose Millions at Exit Because of Weak Branding

00:00 – Intro & Jed’s welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed’s non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit value 12:13 – The four phases of the Backstory Brand Wheel 13:46 – The DemoChimp → Consensus rebrand story ($110M raise) 16:36 – Jed’s IDEO days, patents & human-centred design 20:10 – Why marketing leadership churn destroys brand equity 23:27 – Final thoughts & where to find Jed Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

He Made $65k in One Summer at 17 — Now His AI Platform Is Saving America’s Jobs

Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass? Upskilling America for the AI Era 10:27 AI Won't Just Take Jobs — It's a Feature of Progress 12:40 How FlashPass Works: Intake, Upskill, Match 14:44 Bipartisan Support & Scaling to 20% of America 15:29 Building Courses with Industry Partners 16:49 Working with Government & What's Next 18:30 Where to Find Emil Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.