Ex-YouTube Employee Explains the Algorithm

Ex-YouTube Employee Explains the Algorithm

Nastia Debowska, Content Strategist and former YouTube Partner Manager, gives a behind-the-scenes look at how YouTube's biggest channels and brands grow on the platform. In this episode of The Gimbal Podcast, Nastia shares her experience working directly with top creators at YouTube, why videos flop, and how the algorithm actually works behind the scenes. She also dives into repurposing content, the different types of subscribers every creator should understand, when to use A/B testing, and how creators can take advantage of YouTube’s newest features. Nastia wraps with her thoughts on the future of YouTube and the strategies creators need to stay ahead. Timecodes: 00:00 - Intro 0:39 - Why Videos Flop 4:24 - The Algorithm, Explained 7:58 - Why Repurpose Content? 11:10 - Types of Subscribers 13:45 - When to A/B Test? 14:56 - Being a YT Partner Manager 19:02 - Using YT's New Features 21:44 - The Future of YouTube 27:40 - Outro Connect with our Guest: Follow Nastia Debowska on Instagram: https://www.instagram.com/nastia_debowska/ [https://www.instagram.com/nastia_debowska/] Follow Nastia Debowska on LinkedIn: https://www.linkedin.com/in/anastazjadebowska/ [https://www.linkedin.com/in/anastazjadebowska/] Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ [https://www.instagram.com/devinrobbins/] Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni [https://www.linkedin.com/in/olina-cavedoni] Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ [https://www.instagram.com/gimbalpodcast/] Follow Gimbal Podcast on X: https://x.com/GimbalPodcast [https://x.com/GimbalPodcast] Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast [https://www.tiktok.com/@gimbalpodcast] Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 [https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237] Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 [https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925]

Inside the Mind of a Senior Podcast Producer

Benjamin Hancock, Senior Producer at 7xContent and former producer of Modern Wisdom and Man Alive, gives a behind-the-scenes look at what it takes to build podcasts that stand out in an increasingly crowded media landscape. In this episode of The Gimbal Podcast, Ben shares why ideas matter most, how formats shape audience engagement, and the unfair advantages that helped him build a career producing some of the most respected shows in the industry. He also dives into his experience working on Modern Wisdom, crucial podcasting lessons, the principles behind long-term success, whether clips still matter for growth, and how to build a branded podcast that attracts and retains an audience. Ben wraps with a creator on his radar and insights for anyone looking to level up their content. Timecodes: 00:00 - Intro 0:21 - Why Ideas Matter Most 2:08 - Formats Are Key 5:25 - Ben's Unfair Advantages 7:39 - Working on Modern Wisdom 10:36 - Crucial Podcasting Lessons 12:25 - How to Achieve Success 19:00 - Do Clips Matter? 23:08 - Growing a Branded Podcast 28:47 - Creator On Your Radar 30:10 - Outro Connect with our Guest: Follow Ben Hancock on Instagram: https://www.instagram.com/benhancock98/ [https://www.instagram.com/benhancock98/] Follow Ben Hancock on LinkedIn: https://www.linkedin.com/in/benjamingaryhancock/ [https://www.linkedin.com/in/benjamingaryhancock/] Follow 7xContent on Instagram: https://www.instagram.com/7xcontent/ [https://www.instagram.com/7xcontent/] Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ [https://www.instagram.com/devinrobbins/] Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni [https://www.linkedin.com/in/olina-cavedoni] Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ [https://www.instagram.com/gimbalpodcast/] Follow Gimbal Podcast on X: https://x.com/GimbalPodcast [https://x.com/GimbalPodcast] Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast [https://www.tiktok.com/@gimbalpodcast] Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 [https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237] Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 [https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925]

1of10 Founder Explains How to Properly Use 1of10

Richard Do, CEO and Founder of 1of10, gives a behind-the-scenes look at how some of YouTube’s best creators approach ideation, packaging, and building videos designed to stand out. In this episode of The Gimbal Podcast, Richard shares his best ideation strategies, what makes a strong video idea, and why 1of10 has become a trusted resource for creators looking to improve their content. He also dives into planning videos in advance, the insights behind his viral reports, whether creators should launch second channels, automating parts of the creative process, and the current state of YouTube. Richard wraps with creators on his radar and lessons for anyone looking to grow faster on the platform. Timecodes: 00:00 - Intro 0:30 - Best Ideation Strategies 2:00 - What Makes a Good Idea? 4:34 - Why 1of10 is Different? 9:29 - Planning Videos in Advance 10:36 - Richard's Viral Report 13:37 - Create a 2nd Channel? 18:18 - Automating the Process 20:36 - The State of YouTube 22:26 - Creator On Your Radar 23:03 - Outro Connect with our Guest: Follow Richard Do on LinkedIn: https://www.linkedin.com/in/richard-1of10/ [https://www.linkedin.com/in/richard-1of10/] Follow 1of10 on LinkedIn: https://www.linkedin.com/in/richard-1of10/ [https://www.linkedin.com/in/richard-1of10/] Follow 1of10 on Instagram: https://www.instagram.com/1of10media/ [https://www.instagram.com/1of10media/] Subscribe to 1of10 on YouTube: https://www.youtube.com/@1of10pod [https://www.youtube.com/@1of10pod] Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ [https://www.instagram.com/devinrobbins/] Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni [https://www.linkedin.com/in/olina-cavedoni] Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ [https://www.instagram.com/gimbalpodcast/] Follow Gimbal Podcast on X: https://x.com/GimbalPodcast [https://x.com/GimbalPodcast] Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast [https://www.tiktok.com/@gimbalpodcast] Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 [https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237] Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 [https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925]

Ali Abdaal's Head of YouTube is All In on Opportunity-Maxxing

Becky Isjwara, Head of YouTube for Ali Abdaal (@aliabdaal), gives a behind-the-scenes look at what it takes to grow both a personal brand and a thriving creator community in today’s digital landscape. In this episode of The Gimbal Podcast, Becky shares why community matters, the best networking tactics for creators, and how she approaches managing multiple platforms while helping scale one of YouTube’s biggest educational brands. She also dives into personal branding advice, using your unfair advantage, staying motivated through challenges, and the differences between thinking like an employee versus a CEO. Becky wraps with creators to watch out for and lessons for building long-term success online. Timecodes: 00:00 - Intro 0:18 - Why Community Matters 1:01 - Best Networking Tactics 3:59 - Personal Branding Advice 5:48 - Managing Every Platform 8:14 - Use Your Unfair Advantage 13:26 - How to Stay Motivated? 14:49 - Employee vs CEO? 21:01 - Creator To Watch Out For 21:41 - Outro Connect with our Guest: Follow Becky Isjwara on Instagram: https://www.instagram.com/beckyisj/ [https://www.instagram.com/beckyisj/] Follow Becky Isjwara on LinkedIn: https://www.linkedin.com/in/beckyisj/ [https://www.linkedin.com/in/beckyisj/] Follow Ali Abdaal on Instagram: https://www.instagram.com/aliabdaal/ [https://www.instagram.com/aliabdaal/] Subscribe to Ali Abdaal on YouTube: https://www.youtube.com/@aliabdaal [https://www.youtube.com/@aliabdaal] Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ [https://www.instagram.com/devinrobbins/] Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni [https://www.linkedin.com/in/olina-cavedoni] Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ [https://www.instagram.com/gimbalpodcast/] Follow Gimbal Podcast on X: https://x.com/GimbalPodcast [https://x.com/GimbalPodcast] Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast [https://www.tiktok.com/@gimbalpodcast] Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 [https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237] Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 [https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925]

YouTube Has Lost Its Way

Devin Robbins shares his perspective on the current state of YouTube and the major shifts shaping the creator economy. In this solo episode, Devin breaks down the growing tension between creators and the platform, the algorithm dilemma, and why YouTube continues to prioritize Shorts as the platform evolves. He also dives into the current state of YouTube, how creators can adapt to constant changes, the rules for succeeding in today’s landscape, and what the future of the platform could look like for the next generation of creators. Timecodes: 00:00 - Is YouTube in Trouble? 1:28 - The Algorithm Dilemma 4:01 - Creators vs The Platform 6:06 - Why Prioritize Shorts? 8:27 - The Current State of YT 10:31 - Adapting To These Changes 14:07 - Rules For Success 16:55 - Looking Towards the Future 17:58 - Outro Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ [https://www.instagram.com/devinrobbins/] Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni [https://www.linkedin.com/in/olina-cavedoni] Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ [https://www.instagram.com/gimbalpodcast/] Follow Gimbal Podcast on X: https://x.com/GimbalPodcast [https://x.com/GimbalPodcast] Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast [https://www.tiktok.com/@gimbalpodcast] Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 [https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237] Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 [https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925]